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INDONESIA
Jurnal Visi Komunikasi
Published by Universitas Mercu Buana
ISSN : 14123037     EISSN : 25812335     DOI : https://doi.org/10.22441/visikom
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 188 Documents
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IKLAN PARTAI POLITIK DAN POLITIK MEDIA Kheyene Molekandella Boer
Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.728 KB) | DOI: 10.22441/visikom.v13i2.1660

Abstract

Democratic National [NasDem] including a relatively new party stands now moreincentive to introduce her figure in the community by providing the intake-intake advertising invarious ways. At a time when society lost amid a crisis of confidence in the political world,NasDem born as an alternative option. The issue that was controversial was when RCTIprogram belongs under the auspices of HT is an event that crowned Miss Indonesia AstridEllena as Miss Indonesia 2011. Ellena also often pacing RCTI wearing NasDem parties belong,then Ellena also could say on behalf of the Lunar New Year pasrtai NasDem. Abuse is criticizedas less ethical manner, due to the utilization Ellena as Miss Indonesia should merelyambassadors of social, economic and cultural. Ellena must be free from pressure of any politicalparty, including NasDem although si-owner HT is one of the officials in the political parties.This paper describes the phenomenon of increasingly bablasnya ethics advertise due to thepressure of media ownership that ultimately melogiskan all the way to have the interests ofpolitical parties.Nasional Demokrat [NasDem] termasuk partai yang tergolong baru berdiri kini kiangencar memperkenalkan sosoknya pada masyarakat dengan cara memberikan asupan-asupaniklan dengan berbagai cara. Di saat masyarakat tengah kehilangan krisis kepercayaan dalamdunia politik, NasDem lahir sebagai alternative pilihan. Paper ini menjelaskan fenomena kianbablasnya etika beriklan akibat tekanan kepemilikan media yang akhirnya melogiskan semuacara demi mendapatkan kepentingan untuk partai politik.
KRITIK ATAS PELIBATAN PUBLIK DALAM KEBIJAKAN KOMUNIKASI DI INDONESIA M.T. Hidayat M.T. Hidayat
Jurnal Visi Komunikasi Vol 12, No 1 (2013): May 2013
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.594 KB) | DOI: 10.22441/visikom.v12i1.376

Abstract

Abstrak. Kuantitas dan kualitas informasi dari pemerintah makin meningkat dalam beberapawaktu terakhir. Melalui pengemasan informasi yang bisa menghasilkan atau menguatkankompetensi, kegiatan komunikasi pemerintahan dirancang untuk mendorong adopsi persepsitertentu dan keterlibatan publik dalam setiap kebijakan pemerintah. Dalam perumusan danimplementasi kebijakan publik di Indonesia, pelibatan publik pernah dimaknai denganberagam kategori konsep antara lain penerangan, sosialisasi, penyebaran (diseminasi)informasi, konsultasi publik, dan komunikasi publik. Akan tetapi ada kecenderunganketidakkonsistenan atas pendefinisian dan pelibatan publik dalam kebijakan komunikasi yangada. Istilah publik, misalnya, dipergunakan silih-berganti dengan massa, rakyat, masyarakatumum, atau bahkan kerumunan, sehingga mendorong potensi manipulatif dan keberjarakanantara kebijakan dengan warga negara sebagai publik. Artikel ini berupaya mengkritisikonsepsi dan konteks wacana pelibatan publik dalam kebijakan komunikasi di Indonesiatermasuk interrelasi dengan program komunikasi institusi global atau negara donor. Analisisdiarahkan untuk membedah konsistensi dan inkonsistensi konsep publik dan pelibatan publikdalam ranah publik, privat, dan masyarakat demokratis secara terpadu. Hasil diarahkan untukmenemukenali jalan tengah pelibatan publik yang bisa mengembangkan partisipasi wargabangsa dalam lingkup kontemporer.Abstrak. Kuantitas dan kualitas informasi dari pemerintah makin meningkat dalam beberapawaktu terakhir. Melalui pengemasan informasi yang bisa menghasilkan atau menguatkankompetensi, kegiatan komunikasi pemerintahan dirancang untuk mendorong adopsi persepsitertentu dan keterlibatan publik dalam setiap kebijakan pemerintah. Dalam perumusan danimplementasi kebijakan publik di Indonesia, pelibatan publik pernah dimaknai denganberagam kategori konsep antara lain penerangan, sosialisasi, penyebaran (diseminasi)informasi, konsultasi publik, dan komunikasi publik. Akan tetapi ada kecenderunganketidakkonsistenan atas pendefinisian dan pelibatan publik dalam kebijakan komunikasi yangada. Istilah publik, misalnya, dipergunakan silih-berganti dengan massa, rakyat, masyarakatumum, atau bahkan kerumunan, sehingga mendorong potensi manipulatif dan keberjarakanantara kebijakan dengan warga negara sebagai publik. Artikel ini berupaya mengkritisikonsepsi dan konteks wacana pelibatan publik dalam kebijakan komunikasi di Indonesiatermasuk interrelasi dengan program komunikasi institusi global atau negara donor. Analisisdiarahkan untuk membedah konsistensi dan inkonsistensi konsep publik dan pelibatan publikdalam ranah publik, privat, dan masyarakat demokratis secara terpadu. Hasil diarahkan untukmenemukenali jalan tengah pelibatan publik yang bisa mengembangkan partisipasi wargabangsa dalam lingkup kontemporer.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET PERJALANAN Prastika, Retma
Jurnal Visi Komunikasi Vol 20, No 01 (2021): Mei 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.718 KB) | DOI: 10.22441/visikom.v20i01.14260

Abstract

Theories in influencing factors explain some of the factors therein; cultural factors, social factors, personal factors and psychological factors. These factors are to find out the factors that influence and are dominant in making decision to purchase travel tickets on Tiket.com. This type of research used in this study is descriptive in a quantitative approach. The method used is a survey research on ticket.com consumers in Jakarta. Where researchers collect data premiere that is distributing questionnaires to respondents as many as 100 using purposive sampling techniques. Based on the results of the study show that cultural factors influence the decision to purchase tickets as much as 58% agree that it is a personal need that includes basic values, social factors as much as 66% disagree with the outdated influence on ticket purchase decision making, then personal factors as much as 71 % agreed that job needs influenced ticket purchasing decisions, while psychological factors as much as 54% agreed with the services provided, 67% strongly agreed with data confidentiality and 66% agreed that there was never an error when making payments.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT AETRA AIR JAKARTA Ratri Mustika Dewi; A. Rahman
Jurnal Visi Komunikasi Vol 15, No 2 (2016): November 2016
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.894 KB) | DOI: 10.22441/visikom.v15i2.1692

Abstract

Good reputation in the eyes of Stakeholders and stakeholders in a company is something that absolutely must be done To get a good reputation a company not only enough to run its business activities but also must be supported by other activities. A good reputation for a company, one of which is closely related to the social environment in which they live. The research used a qualitative research approach that produces and processes descriptive data, such as observations, interview transcripts, field notes, and so forth. The conclusion that the program is a form of corporate awareness of the company in line with the vision and mission of the company and CSR program is considered to provide a positive value for stakeholders. This program is the first Aetra program conducted outside the service area by utilizing for "Downstream" improvement. It is therefore expected that the Environmental Services Imbalate Program will continue to be developed both for corporations and stakeholders. Reputasi yang baik dimata Stakeholders maupun pemangku kepentingan pada sebuah perusahaan adalah sesuatu yang mutlak harus dilakukan Untuk mendapatkan reputasi yang baik sebuah perusahaan tidak hanya cukup menjalankan kegiatan bisnisnya saja namun juga harus didukung dengan kegiatan lainnya. Reputasi yang baik bagi suatu perusahaan, salah satunya sangat berkaitan dengan lingkungan sosial tempat mereka berada. Penelitian yang digunakan dengan pendekatan penelitian kualitatif yang menghasilkan dan mengolah data yang sifatnya deskriptif, seperti hasil observasi, transkip wawancara, catatan lapangan, dan lain sebagainya. Simpulan bahwa program Imbal Jasa Lingkungan ini merupakan salah satu bentuk kepedulian perusahaan yang sejalan dengan visi dan misi perusahaan dan program CSR ini dinilai memberikan nilai positif bagi stakeholders. Program ini adalah program pertama Aetra yang dilakukan diluar wilayan pelayanan dengan memanfaatkan “Hulu” untuk peningkatan “Hilir”. Oleh sebab itu diharapkan program Imbal Jasa Lingkungan akan terus dikembangkan baik untuk korporasi dan stakeholders.
Profesionalisme Jurnalis Dalam Film The Bang-Bang Club Berdasar Analisis Semiotika Roland Barthez Muhammad Lutfi; Warto Warto
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.91 KB) | DOI: 10.22441/visikom.v18i2.9612

Abstract

The Bang Bang Club is a 2011 film with a drama genre adapted from real events experienced by 4 war photographers. This film by director Steven Silver does not only cover drama but also shows how the 4 photographers actually experienced what happened. The subjects of this research were the four war photographers who were told in the film The Bang-Bang Club. Primary data is obtained from scenes related to the professionalism of a journalist in covering and reporting an event as the initial process of analysis. The scenes were analyzed using Roland Barthes' semiotics which is associated with professionalism according to Islam, in this case, namely holding the four characteristics of Raulullah, namely Sidiq, Amanah, Fathonah and Tabligh. Several scenes show the journalist in a dangerous situation, close to fire, sharp weapons, fighting, firearms, and others. The meaning of connotation means that in any situation and condition, a journalist must be able to describe, report, and collect data in any way in accordance with the journalistic code of ethics, because this has become a demand for a journalist.
IKLIM KOMUNIKASI ORGANISASI DI BAGIAN MASTER CONTROL ROOM (MCR) PT MNC SKY VISION TBK. Dede Iskandar
Jurnal Visi Komunikasi Vol 13, No 1 (2014): May 2014
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v13i1.351

Abstract

Abstrak : Dalam suatu organisasi, komunikasi dilaksanakan untuk menggerakkan aktivitas.Setiap organisasi membutuhkan iklim komunikasi yang baik, nyaman dan kondusif, karenadapat memberikan dampak yang positif terhadap motivasi kerja karyawan dalam mencapaitujuan bersama. Penelitian ini bertujuan untuk mengetahui iklim komunikasi di bagianmaster control room (MCR) pada televisi berlangganan Indovision. MCR merupakanpengendali siaran utama pada suatu stasiun penyiaran sebelum dinikmati olehpelangganannya. Metode yang digunakan pada penelitian ini adalah studi kasus yangmenguraikan dan memberikan penjelasan komprehensif terhadap objek yang diteliti. Hasilpenelitian menunjukkan adanya iklim komunikasi organisasi yang mampu mendukungmotivasi kerja staf di MCR Indovision. Pimpinan mampu mendukung terwujudnya misiperusahaan dengan mempertimbangkan aspek konsolidasi internal organisasi dan komunikasiyang dialogis dan terbuka, baik formal maupun informal.
IDENTIFIKASI DAYA TARIK SOSIAL MEDIA INFLUENCER TASYA FARASYA Dwi Feni Aiman
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.23 KB) | DOI: 10.22441/visikom.v19i02.14205

Abstract

Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the public can use the value of the service or product offered to a personal level. This study discusses how to increase the appeal possessed by one of the beauty influences, namely Tasya Farasya in supporting a "Safi" skin care product on the YouTube platform. This type of research is constructivism with qualitative research. The method used was survey research on followers of Tasya Farasya. Where researchers collect data at the premiere of transferring questionnaires to respondents and observations on Tasya Farasya's Instagram or YouTube social media accounts. Based on the results of the study, the appeal of social media influencer Tasya Farasya's in the eyes of the public in promoting Safi's products is on the credibility given by Tasya as an honest, detailed and beautiful influencer beauty.
DINAMIKA INTERAKSI MELALUI KARAKTER MINDFUL COMMUNICATION DALAM MENGATASI GEGAR BUDAYA PADA MAHASISWA DI JAKARTA Bhernadetta Pravita Wahyuningtyas
Jurnal Visi Komunikasi Vol 15, No 1 (2016): May 2016
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.467 KB) | DOI: 10.22441/visikom.v15i1.1683

Abstract

This study describes how mindful communication characters in the students that lead them in the process of adaptation of cultural shocks that arise due to interaction in educational institutions in their places of study, especially in academic life. Mindful communication character is one of the important character which ideally belongs to every individual because this character focuses on maximum communication behavior such as sympathy and empathy. This character is minimal irritation so that new environments and different cultures do not make individuals traumatized to establish communication with their environment. New environments with different cultures will stimulate anxiety and whack students' feelings, resulting in an adaptation background. This research is constructivist paradigm and is descriptive with qualitative approach, research method used is phenomenology. Someone who has a mindful communication character that is minimal has the potential to experience communication difficulties and irritate the feelings of others, even hurt the general social environment. Cultural shocks can be minimized and even overcome through one's willingness to interact with humility when seeking information about the environment to be lived. Penelitian ini memaparkan tentang bagaimana karakter mindful communication pada para mahasiswa yang menuntun mereka dalam proses adaptasi atas gegar budaya yang muncul akibat interaksi di institusi pendidikan di tempat mereka belajar, khususnya dalam kehidupan akademis. Karakter mindful communication merupakan salah satu karakter penting yang idealnya dimiliki oleh setiap individu karena karakter ini menitikberatkan pada perilaku komunikasi yang maksimum seperti simpati dan empati. Karakter ini minim iritasi sehingga lingkungan baru dan budaya yang berbeda tidak membuat individu menjadi trauma untuk menjalin komunikasi dengan lingkungannya. Lingkungan baru dengan budaya yang berbeda akan menstimulasi kecemasan dan mendera perasaan mahasiswa, sehingga melatar belakangi adaptasi. Penelitian ini berparadigma konstruktivis dan bersifat deskriptif dengan pendekatan kualitatif, metode penelitian yang digunakan adalah fenomenologi. Seseorang yang memiliki karakter mindful communication yang minim berpotensi untuk mengalami kesulitan komunikasi dan mengiritasi perasaan orang lain, bahkan juga menyakiti lingkungan sosialnya secara umum. Gegar budaya dapat diminimalisir bahkan diatasi melalui kemauan seseorang untuk berinteraksi sepenuh kerendahan hati ketika mencari informasi tentang lingkungan yang akan dihidupi.
STRATEGI KOMPETENSI KOMUNIKASI ANTAR BUDAYA MASYARAKAT PESISIR PANTAI DI KEPULAUAN SERIBU JAKARTA Agustina Zubair
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.633 KB) | DOI: 10.22441/visikom.v18i1.6515

Abstract

Tourism is an important commodity for Indonesia, for several reasons, in addition to geographical reasons, namely Indonesia has the world's fourth longest coastline, cultural diversity, and other potential. In the face of the Asean Economic Community (AEC), each country will then compete with each other while supporting each other to face global competition. The aim of the research is to answer the problem, namely to determine the competence of intercultural communication and the development of tourism in coastal areas. To that end, researchers try to explain the research objectives, namely to find out the competency strategies of intercultural communication among coastal communities in the Thousand Islands, Jakarta and to find out coastal communities in the face of changes that tourism in the Thousand Islands, Jakarta is increasingly developing. This research uses a constructivist paradigm. The theory used in this study is the communication competency strategy of Charles Berger that can be used to gather information and reduce the level of uncertainty. This research method uses a case study with a qualitative approach and uses triangulation for data validity techniques.
PENDEKATAN COMMUNITY BASED TOURISM DALAM MEMBINA HUBUNGAN KOMUNITAS DI KAWASAN KOTA TUA JAKARTA Anindya Putri Raflesia Arifin
Jurnal Visi Komunikasi Vol 16, No 1 (2017): May 2017
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.329 KB) | DOI: 10.22441/visikom.v16i1.1647

Abstract

The community is one of the external public that has a strategic position in improving the image or reputation of the organization. Activities within a community can play an active role in helping to improve education, improve health, and provide facilities and so forth, the form of community or community activities can pass routine or periodic activities aimed at attracting the public. The community is one of the stakeholders of the old city's management unit and the community has an important role to play in increasing the tourism potential in the old town. With a qualitative approach this research reveals the role of Public relations in collecting, compiling and reporting analysis to the parties who participate in activities fostering good relations with this community. The results show there are 10 communities located in the old city of Jakarta. The community is always there and shows the process of communication and action through the messages that the community is doing. With the community can help to increase the attractiveness of the community to tourist destinations located in the old city of Jakarta.Komunitas merupakan salah satu publik eksternal yang memiliki posisi strategis dalam meningkatkan citra atau reputasi oranisasi. Aktivitas didalam sebuah komunitas dapat berperan aktif dalam membantu meningkatan pendidikan, meningkatkan kesehatan, dan memberikan sarana dan lain sebagainya, bentuk dari kegiatan komunitas atau community bisa melalji kegiatan rutin ataupun berkala yang bertujuan untuk menarik perhatian masyarakat. Komunitas merupakan salah satu stakeholder dari Unit Pengelola Kawasan Kota tua dan komunitas memiliki peran penting untuk ikut serta dalam meningkatkan potensi wisata yang berada di kawasan kota tua. Dengan pendekatan kuaitatif pemnelitian ini mengungkap peran Public relations dalam mengumpulkan, menyusun dan melaporkan analisis kepada pihakpihak yang ikut serta dalam kegiatan membina hubungan baik dengan komunitas ini. Hasil penelitian menunjukkan ada 10 komunitas yang berada di Kota Tua Jakarta. Komunitas tersebut selalu ada dan menampil proses komunikasi dan aksi melalui pesan-pesan yang komunitas lakukan. Dengan adanya komunitas tersebut dapat membantu untuk meningkatkan daya tarik masyarakat terhadap destinasi wisata yang berada di Kota Tua Jakarta.

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