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Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Published by Universitas Sumatera Selatan
ISSN : -     EISSN : 2775278X     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmu Komunikasi Balayudha fokus mengkaji pada studi komunikasi dan media. Walapun JIKOBA membahas tentang komunikasi tapi tidak menutup kemungkinan juga terbuka terhadap disiplin ilmu lain yang pendekatannya bersinggungan dengan ilmu komunikasi : Jurnal ini sebagai kajian media kajian ilmiah untuk mengkomunikasikan visi, refleksi, pemikiran konseptual, hasil-hasil penelitian, pengalaman-pengalaman yang menarik di lapangan, dan kajian-kajian kritis tentang isu-isu komunikasi. Jenis tulisan berupa artikel ilmiah (hasil penelitian lapangan, studi pustaka dan artikel konseptual).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 31 Documents
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POLA KOMUNIKASI KELOMPOK KOMUNITAS ANGKUTAN AIR PADA BANTARAN SUNGAI MUSI– PALEMBANG Adli; Lovia Evanne; Leti Karmila; Dendi
Jurnal Ilmu Komunikasi Balayudha Vol. 1 No. 2 (2021): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.02 KB)

Abstract

River transportation in South Sumatra has a very long history. Long before independence, the Musi river flow had become an important part of the economic development journey of the people of South Sumatra. This sector is a medium for social and economic growth for the South Sumatra region. Currently, this transportation is still running as usual although the number continues to decline, but this is still a job opportunity to help the community's economy. This study uses a qualitative method with a descriptive approach to analyze the research results. Sources of information (informants) in this study were business actors involved in river transport communities who were randomly selected to determine the communication patterns of river transport community groups on the banks of the Musi River and useful for researchers in the field of group communication and development communication. The results showed that the communication pattern that occurred in the river transportation community in the form of capital expressed by newcomb where the communicator and the communicant exchanged roles in discussing one focus of the problem. Another finding is that government communication to the river transport community is still in the form of policy socialization and is top-down in nature.
STRATEGI KOMUNIKASI PEMASARAN HOTEL SWARNA DWIPA PALEMBANG PADA MASA PANDEMI COVID - 19 Leti Karmila; Adli; Adi Permana; Dendi Prayoga; Ahmad Baihaqi
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.359

Abstract

Kondisi pandemi Covid-19 membawa dampak yang sangat besar pada penurunan perekonomian masyarakat di Indonesia dan dunia. Pandemi Covid-19 telah merubah banyak hal termasuk kehidupan masyarakat serta para pelaku bisnis salah satunya yakni jasa perhotelan. Hotel Swarna Dwipa merupakan perusahaan yang bergerak di bidang jasa perhotelan dan salah satu hotel yang terkena dampak oleh pandemi Covid-19. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh Hotel Swarna Dwipa dalam meningkatkan minat pengunjung di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dan teknik pengumpulan data melalui wawancara dan dokumentasi. Adapun hasil penelitian ini menunjukkan bahwa komunikasi pemasaran yang dilakukan oleh Hotel Swarna Dwipa di masa pandemi Covid-19 sudah mengacu kepada 4P yaitu Product, Price, Place, dan Promotion. Di masa pandemi Covid-19 Hotel Swarana Dwipa melakukan menerapkan protokol kesehatan sesuai dengan anjuran pemerintah, mengadakan promosi dan melakukan kerjasama dengan berbagai pihak dalam upaya mempromosikan Hotel kepada konsumen guna meningkatkan minat pengunjung.
STRATEGI MARKETING POLITIK BOBBY NASUTION DAN AULIA RACHMAN DI MEDIA SOSIAL PADA PILKADA KOTA MEDAN 2020 Ahmad Baihaqi; Nani Nurani Muksin; Fal. Harmonis; Asep Setiawan; Leti Karmila
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.361

Abstract

Salah satu bagian yang tidak dapat terpisahkan dalam dunia politik adalah marketing. Dalam event Pemilihan Kepala Daerah, dibutuhkan strategi marketing yang baik dan tepat agar pasangan calon dapat diterima dan mendapat perhatian serta dukungan masyarakat. Maka penelitian ini dilakukan dengan tujuan untuk mengetahui strategi marketing politik Bobby-Aulia di media sosial. Penelitian ini menggunakan teori strategi marketing politik yang meliputi push, pull, dan pass marketing yang diaplikasikan di media sosial (Computer-Mediated Communication) yang terdiri dari Selective Self-Presentation, Verbal cues atau pesan teks, dan Many-to-many communication. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data didapat dengan melakukan wawancara mendalam kepada beberapa narasumber terpilih. Hasil penelitian menunjukkan bahwa Bobby-Aulia telah menyampaikan pesan-pesan berulang di media sosial dengan metode informatif dan edukatif, namun masih kurang persuasif. Secara garis besar, strategi marketing komunikasi politik yang dilakukan sudah cukup optimal.
ANALISIS SEMIOTIKA “C.S PEIRCE” DALAM IKLAN TELEVISI Ahmad Iman Mulyadi
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.375

Abstract

Penelitian ini bertujuan untuk mengetahui tentang makna yang terkandung dalam iklan rokok Djarum 76 versi “Kontes Jin” ditinjau dari segi semiotika dengan judul Analisis Semiotika Makna Pesan Iklan Rokok Djarum 76 versi “Kontes Jin” di media televisi. Metode penelitian yang dipakai adalah deskriptif kualitatif. Adapun sumber datanya adalah video iklan tersebut yang diunggah melalui situs Youtube. Landasan teori yang digunakan adalah teori semiotika menurut C. S. Peirce, yang meninjau iklan dari enam unsur. Hasil penelitian ini adalah: unsur ikon menampilkan Jin Mesir, Jin Jepang, Jin Jawa dan sosok mirip Gayus Tambunan. Ikon landmark menampilkan Piramida, Gunung Fuji dan bunga Sakura. Unsur indeks menampilkan asap yang keluar dari kotak. Unsur simbol adalah atribut yang dikenakan oleh Jin Mesir, Jin Jepang, Jin Jawa, para penonton dan unta serta tulisan “KASUS KORUPSI” pada kotak kardus. Unsur rheme secara visual terlihat adanya panggabungan tiga akulturasi budaya yaitu Mesir, Indonesia dan Inggris. Unsur Decisign adalah para pejabat yang bergembira karena aksi Jin Jawa yang berhasil menghilangkan berkas kasus korupsi, Kegembiraan mereka dapat diartikan apabila diantara mereka yang terlibat korupsi dapat bebas dikarenakan tidak adanya bukti dari perbuatan mereka tersebut. Dapat diartikan juga, apabila diantara mereka yang ingin melakukan korupsi mereka tidak perlu ragu ataupun takut dengan hukum karena mereka dapat meminta bantuan jin. Unsur Argumen adalah dari cuplikan iklan tersebut dapat disimpulkan bahwa kasus korupsi di Indonesia umumnya terjadi di kalangan pejabat kepemerintahan dan pegawai negeri.
JOURNALISTIC: KONSTRUKSI BERITA DALAM PEMBERITAAN KEKERASAN PEREMPUAN DAN ANAK Intan Putri; Ahmad Iman Mulyadi; Nanda Syukerti; M. Nur Afryansyah
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.376

Abstract

Pemberitaan mengenai kekerasan terhadap anak dan perempuan yang terjadi tidak luput dari pemberitaan media massa. Kasus-kasus tersebut tampaknya tidak akan pernah berakhir dan tiap tahunnya semakin bertambah. Peristiwa tersebut tak hanya menimpa wanita dewasa saja melainkan juga menimpa anak-anak dan perempuan di bawah umur. Salah satu bagian dalam sebuah pemberitaan adalah kontruksi berita. Pemberitaan kekerasan pada perempuan dan anak yang terjadi di propinsi Bengkulu tidak hanya kasus-kasus dalam Kota Bengkulu tapi juga kasus-kasus yang terjadi di luar Kota Bengkulu. Penelitian ini merupakan penelitian deskriptif kuantitatif yang menggunakan metode analisis isi.Hasil penelitian menunjukan bahwa Kontruksi Berita (Headline), berdasarkan Headline kepentingan berita didominasi oleh Banner Headline, RB 40% dari 55 berita, dan BE 52.4% dari 42 berita. Headline berdasarkan keserasian baris didominasi oleh Cross Line Headline, RB 47.3%, serta BE 38.1%. Headline berdasarkan Segi Tipografi didominasi oleh Rocket Headline, pada RB 23.6% dan BE 35.7%. Jenis atau ragam Headline (Penempatan Berita) yang didominasi oleh Top Headline yaitu RB 50.9%, BE 54.8%. Kontruksi Berita (Lead), Lead berdasarkan penekanan unsur 5W+1H didominasi oleh What Lead sebanyak RB 47.3%, BE 45.2%. Kemudian, Lead berdasarkan Stalistika (Gaya Bahasa) didominasi oleh The Suspended Interest Lead yaitu RB 32.7%, BE 47.6%. Selanjutnya, Lead berdasarkan jenis kata tatau kalimat didominasi oleh Cartridge Lead sebanyak RB 29.1% BE 38.1%.Kontruksi Berita (Body), Headline berdasarkan kepentingan didominasi oleh jenis kronologis pada RB sebanyak 45.4% dari 55 berita dan pada BE yaitu jenis pyramid terbalik sebanyak 50% dari 42 berita.
STRATEGI PEMASARAN ONLINE JASAPINDAH.ID BERBASIS INTEGRATED MARKETING COMMUNICATION (IMC) Maharani Ayuning Tyas; Amanah Rakhim Syahida
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.377

Abstract

This study uses mediamorphosis theory and marketing communication to explain how Jasapindah.id's marketing communication strategy is in marketing through online media. This research method is descriptive qualitative with triangulation data collection which includes interviews, observations and literature. This study uses three sources, namely Supervisor, Business and Development Manager, and digital marketing staff of Jasagerak.id as key informants to obtain primary data. After the primary data is found, then it is analyzed using the elements of Integrated Marketing Communication (IMC).The results of this study indicate that Jasapindah.id is active in implementing marketing communication strategies through online media. The marketing strategy using the Integrated Marketing Communication (IMC) strategy is carried out as a step in business development. This is a strategy to increase the number of website visitors and build brand awareness as an effort to increase turnover from Jasapindah.id.
MEDIA SOSIAL SEBAGAI MEDIA PERGESERAN INTERAKSI SOSIAL REMAJA Intan Putri; Dendi; Nanda Syukerti; Ahmad Iman Mulyadi; Insan Maulana
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 2 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i2.422

Abstract

The existence of new media or new media cannot be separated from the rapid development of technology and communication. The internet as a product of communication technology, although it has been developing for quite a long time, is still a topic of discussion for the public or the community until now. Audiences are not only talking about the “power” or positive impact of the Internet, but also the negative impact that comes with it.In carrying out the current communication process, it can be done in various ways, it can be in the form of face-to-face communication, through writing in letters, by telephone and the most often used now is through computers. In communication through computers or Computer Mediated Communication, communication activities are carried out in various ways such as email, instant messaging, social media, the most important of which can be connected to each other through the internet network.Social interaction is a condition for the occurrence of social activities. In doing interaction there are conditions that must be met, namely social contact and social communication. Information technology in the era of globalization is growing rapidly in people's lives. The use of increasingly sophisticated communication facilities provides opportunities for each individual to access information as desired and can communicate easily without thinking about time.Based on this, this paper explains how the 'momentum' of Eid Al-Fitr 1438H is a place for interaction with or friendship between teenagers. In order to wish you a happy Eid Al-Fitr 1438H, not a few people use social media facilities. so the researcher can conclude that the largest social media users in Adolescent Social Interaction in order to wish a happy Eid Al-Fitr 1438H are on social media facebook by 45%. Followed by Instagram users (26%), Whatsapp (20%) and BBM (9%). This can be seen how the teenager interacts socially with those who use social media Facebook, BBM, Instagram, and Whatsapp. Whether interacting personally, in groups, replying to comments, or posting photos and videos on social media.
IMPLEMENTASI ENGLISH ZONE (PENGGUNAAN BAHASA INGGRIS) DI POLITEKNIK NEGERI SRIWIJAYA Ahmad Iman Mulyadi; Intan Putri; Hilda Puspita
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 2 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i2.423

Abstract

The English Zone can be translated as the English zone, which is a place in which there are a series of agendas, English learning media and rules that have been used to learn English. The rule made is that anyone who enters the English zone of the Politeknik Negeri Sriwijaya, students, employees, and the public are required to use English in communicating or speaking with students and lecturers of the English Department to serve visitors using English. Whoever violates the agreed rules, then he will be subject to sanctions or penalties. With this technique, students who enter their English zone must try as much as possible to communicate in English even with simple words or sentences. Politeknik Negeri Sriwijaya alumni are expected to be able to compete with alumni from all universities in Indonesia in all fields of work to be achieved. The research method used is a qualitative method with data collection techniques used, namely: interviews, observation and documentation.Based on the results of research that has been done regarding the implementation of the English zone (the use of English) at the Politeknik Negeri Sriwijaya. So it can be concluded that from the 6 (six) root causes (Manpower, Machines, Methods, Materials, Media, Motivation), the implementation activities of the English zone (the use of English) at the Politeknik Negeri Sriwijaya were carried out based on creative ideas, including: Making Regulations, Improvement of Facilities and Infrastructure, Socialization, Promotion.
STRATEGI KOMUNIKASI PEMASARAN SHERATON HOTEL LAMPUNG PADA MASA PANDEMI COVID-19 Achmad Kanzulfikar
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 2 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i2.424

Abstract

Sheraton Hotel Lampung is a company engaged in hospitality services, has a market share of domestic and foreign tourists. The Covid-19 pandemic has caused the Sheraton Hotel Lampung to experience a decrease in visitor occupancy rates. Experiencing this decline, Sheraton Hotel developed and implemented a Marketing Communication Strategy as a step to increase occupancy again. The purpose of this research is to find out the marketing communication strategy of Sheraton Hotel Lampung during the Covid-19 Pandemic. The theory used in this study is Belch & Belch's marketing communication strategy which explains that a process of marketing communication strategy has a detailed and systematic plan. This study used a qualitative descriptive type approach and case study method, data collection techniques namely interviews, observation and documentation. The results of the study found that the Sheraton Lampung Hotel compiled a pattern of marketing communication strategies starting from the research stage, review, the situation of the marketing communication program, the communication process, determining the budget, the implementation of the marketing communication program at this stage the Sheraton Lampung Hotel used elements from the promotion mix including namely, Advertising, Personal Selling, Sales Promotion, Publicity, and Digital/Internet marketing, as well as updating promotional programs in order to increase the number of guest visits to Sheraton Hotel Lampung.
PEMANFAATAN MEDIA DARING GOOGLE FORM DALAM PROSES PEMERINTAHAN PEKON SUKA MAJU, KEC. NGARAS, KAB. PESISIR BARAT, PROV.LAMPUNG Intan Putri; Leti Karmila; Ahmad Iman Mulyadi; Selly Pitri Yani
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 2 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i2.426

Abstract

Internet technology in today's era is growing and growing rapidly. The increase in technology has an impact on society. One of the developments that is quite influential for society is the internet. The Internet has grown into a tool of information and communication that cannot be ignored. With the internet, human life is easier. This rapid technological advancement provides convenience in people's lives and cannot be separated from the increasingly widespread internet network. In addition, with the development of technology, it is easier for the community to do work, especially for the village government, the development of technology that is integrated with the internet has an important role and helps in data management/collection. There are many applications that can be used to support data management for the government or Pekon devices that are online-based and free. One of the software that is easily accessible, free to use, simple in operation and good enough to be used as a medium for data collection is Google Form. The research method used is descriptive qualitative with analytical methods. This research activity was carried out in Suka Maju Village, district. Ngaras district. West coast of Lampung. This location was chosen as the focus of research so that the authors can conduct research more carefully, focused and easy to obtain the data and information needed. The research was conducted in July-August 2022. The data collection techniques were: Interview, Observation, Document.The results showed that almost all of the informants said that they did not know what a goggle form was, this shows that public knowledge about the google form is very minimal. Even though Google Forms are really needed by Pekon devices like to advance in this era. Here it can be seen from the data from interviews that have been carried out by the author that their education level is still low so that it affects the level of knowledge, it is not surprising that they do not have knowledge of the google form media. So the majority of Pekon devices like to go forward saying they want and want to learn about the google form, they are very enthusiastic and happy with the E-Rediness program, which is discussing the google form.

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