Dasarrupa : Desain dan Seni Rupa
This Journal of Visual Communication Design and Fine Arts is published by the Visual Communication Design Study Program, University of Nusa Putra, as a journal published every four months that focuses on presenting writings on Design and Fine Arts. This journal contains research articles or concept development related to the field of Design and Fine Arts, such as: publishing original papers, review papers, conceptual frameworks, analytical and simulation models, case studies, and empirical research. DASARUPA journal aims to develop and communicate widely the development of visual and multimedia communication design both theoretically and empirically. DASARUPA seeks to represent and play an active role in the development of scientific,interdisciplinary discourse, research, and scientific publications of Visual Communication Design, Product Design and Visual Arts in general, both in academic and practical circles. Visual Photography, Videography (Film and Television), Animation, Motion Graphic, Creative Media, Advertising
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65 Documents
<![CDATA[DESAIN KEMASAN PRODUK ‘Mochi Gulung Kiwari’ ]]>
<![CDATA[raray istianah raray]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 5 No 1 (2023): Vol 5 No 1 (2023): Jurnal dasarrupa Vol 5 no 1 April 2023 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v5i1.142
<![CDATA[Brand Mochi Gulung Kiwari yakni produk unggulan Mochi Kiwari yang merupakan Usaha Kecil Mikro Menengah (UMKM) Kabupaten Cisaat. Mochi ini mempunyai keunggulan berupa mochi yang digulung dan mempunyai isian kacang didalamnya, tetapi produknya belum didukung oleh desain kemasan yang dinilai kurang memiliki identitas informasi produk, melainkan hanya dikemas dengan toples plastik transparan dengan label sticker yang dicetak, sehingga tidak memiliki daya tarik bagi konsumen. Tujuan perancangan kemasan produk Mochi Kiwari adalah sebagai upaya memberikan identitas produk dan dapat menunjukkan image produk dengan kompetitor lainnya. Perancangan dilakukan dengan menggunakan metode R&D, penelitian data untuk produk menggunakan analisis SWOT dan metode penciptaan berupa ide berkarya, simulasi, kontemplasi dan proses berkarya. Konsep perancangan kemasan produk Mochi Kiwari menampilkan desain kemasan produk dengan citra untuk level menengah dan menengah keatas. Dari pembuatan kemasan Mochi Kiwari, diharapkan mampu untuk memperkuat identitas produk sebagai oleh-oleh khas daerah Kabupaten Sukabumi agar tercapainya produk Usaha Kecil Mikro Menengah (UMKM) yang berkualitas.]]>
<![CDATA[PERANCANGAN TEMA POSTER PROMOSI PERTUNJUKAN BAND VIERRATALE DALAM POSTINGAN INSTAGRAM DI BULAN MEI 2022 ]]>
<![CDATA[Agus darmawan Agus]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 5 No 1 (2023): Vol 5 No 1 (2023): Jurnal dasarrupa Vol 5 no 1 April 2023 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v5i1.144
<![CDATA[Music is a universal of art, music is a way to communicate and interact between living things,. . While the poster is a medium that is expected to motivate the behavior of people who see it. . This thesis discusses the design of the promotional poster theme for the performance by the band Vierratale which combines elements of music and posters, both of which are trying to be translated into posts on Instagram. Therefore, this study refers to the influence of the genre of music and its characteristics on the poster illustration which produces a visual form of the influence of the music itself. The band that is the object of this poster's research is the band Vierratale from Jakarta, which is a genre of alternative pop music with fairytale nuances. This study aims to analyze Vierratale Instagram post posters. As well as to describe the characteristics of the poster illustration design. So that the public can know and be interested in the musical works of Vierratale and the visuals that the band displays in their performance posters. This study uses both design theory and other theories related to poster research. This study uses a qualitative method that presents descriptive data from the Vierratale show poster in May 2022 and the information is continuous with the theory and literature used.]]>
<![CDATA[ANALISIS KOMPOSISI FOTOGRAFI PADA FOTO FASHION EDITORIAL ‘SWARNADWIPA’ KARYA NICOLINE PATRICIA MALINA ]]>
<![CDATA[Tulus Rega Wahyuni E]]>;
<![CDATA[Tulus Rega Wahyuni E]]>;
<![CDATA[Aqila Fadia]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 2 (2022): Jurnal dasarrupa vol 4, no 2, Agustus 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i2.130
<![CDATA[One of the activities to express yourself is through photography. Photography is not just an activity to take pictures or take pictures. However, expertise is also needed to be able to apply the basic techniques and composition of photography properly so that the resulting photos are more interesting. One Indonesian female photographer whose works are very interesting is Nicoline Patricia Malina. Nicoline is very famous for her Fashion Photography work. Nicoline's Fashion Photography works are usually used for editorial purposes. One of them is entitled 'Swarnadwipa'. In this photographic work, Nicoline uses a photographic composition of leading lines, symmetry, fill the frame, and the rule of third in portrait and landscape photo formats. Nicoline also uses a combination of gold tones which is a concept from the 'Swarnadwipa' photo series, and there are several other colors such as brown, black, gray and silver. Apart from that, Nicoline also used the Borobudur Temple building as a background for the 'Swarnadwipa' photo. This analysis uses a descriptive qualitative method, which aims to find out what photographic compositions are used in the 'Swarnadwipa' editorial fashion photo as well as to find out what the relationship between the photographic composition and the concept of 'Swarnadwipa'.]]>
<![CDATA[ANALISIS VISUAL POSTER KIKO PADA SERIAL ANIMASI KIKO MUSIM KE-1 ]]>
<![CDATA[Risa Adriani]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 2 (2022): Jurnal dasarrupa vol 4, no 2, Agustus 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i2.131
<![CDATA[In the current era, technological progress is growing rapidly. The development of this technology has had an impact on the creative animation industry, judging by the many animated series that have had better quality from time to time. One of them is the animated series made by the nation's children, namely, KIKO. The KIKO animated series is an adaptation of the children's comic series entitled Kiko's Story, which was then redeveloped into an animated series. The role of information and promotion media in making animated serial works is inseparable, namely by designing media posters. In the KIKO animated series, the poster used aims to provide information about the broadcast schedule at one of the television stations. The purpose of this research is to examine the visual elements and find out the meaning contained in the poster. This study uses Kusrianto's visual communication theory and Rustan's visual elements. The method used in this study is a qualitative-descriptive method with the semiotic approach of Kress and Leewuen to analyze the meaning contained in the posters for the KIKO season 1 animated series. This study describes the role of visual elements that provide an overview and meaning according to the content in the KIKO season 1 animated series story.]]>
<![CDATA[ANALISIS SEMIOTIKA TIPOGRAFI: EKSISTENSI HELVETICA DALAM KARYA DESAIN ]]>
<![CDATA[Dede Kurniawan]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 2 (2022): Jurnal dasarrupa vol 4, no 2, Agustus 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i2.132
<![CDATA[This study attempts to explore the existence of the Helvetica font in several design works by borrowing the typographical semiotic perspective offered by Theo van Leeuwen. This study applies qualitative research methods by collecting data from observations, interviews and documentation. The results show that the Helvetica font still exists in design works because of its neutral, neutral character in the sense of not taking sides in any of its meanings, for example only thin which can be interpreted as exclusive, luxurious or black which is interpreted as bold, arrogant. because Helvetica weights ultra light to extra black. Then the expansion is created and compressed (strongly narrowed), compressed (narrowed), and extended (expanded). This feature is commonly used for space requirements in a design work. The slope feature indicates that the Helvetica font has a regular type (upright), italic (italics). and curvature where Helvetica has a rounded version that allows Helvetica to be used for the needs of friendly, soft, and natural types of designs. The features in the Helvetica typeface can answer the design needs of any type, a typeface with neutral, readability and legibility characteristics that only present clear information and without exaggerated ornaments such as Decorative typefaces. This then allowed Helvetica to be included in several design works and made Helvetica itself still exist today.]]>
<![CDATA[FEMININITAS DALAM DESAIN KONTEN INSTAGRAM @DOA.INDONESIA: ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON ]]>
<![CDATA[Neng Eva]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i3.133
<![CDATA[This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.]]>
<![CDATA[ANALISIS KOMPOSISI FOTOGRAFI PADA FOTO ‘LANDSCAPE’ KARYA NADAV KANDER ]]>
<![CDATA[Tulus Rega Wahyuni E]]>;
<![CDATA[Chika Maulidya]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i3.134
<![CDATA[This study aims to describe the composition used to convey messages in landscape photography by Nadav Kander. Landscape is a photo position with a horizontal orientation and referring to the landscape, landscape is an aspect of spatial planning such as the use of land area and division of areas. In each of Nadav Kander’s works, he is dominated by the use of high angle and low angle viewpoints, natural lighting, the layout used varies from the rule of thirds, symmetrical, diagonal, and leading line and combines colors well so that the work he makes can be perceived aesthetics as well as the message to be conveyed from each of his works. This type of research is descriptive qualitative research with data obtained by observation and documentation. There are 5 landscape photography works by Nadav Kander which are analysed by describing the work, describing the composition contained in the work. The result of the study show that all the photographic compositions used by Nadav Kander convey the message of life and object from Tiongkok by considering the composition of each of Nadav Kander’s works.]]>
<![CDATA[ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON PADA FEED IG @JCOINDONESIA “COUNTING DAYS TO I LOVE JCO 2022” ]]>
<![CDATA[Zaenudin Mukhtar]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i3.135
<![CDATA[This study seeks to explore the use of advertising semiotics in @jcoindonesia's feed design with the theme "COUNTING DAYS TO I LOVE JCO 2022". With the aim of knowing the messages and meanings represented through visual elements in the ad design on the @jcoindonesia Instagram feed which was uploaded on 27 June 2022. The method used in this research is qualitative. Process of the analysis is carried out using four scalpel semiotics of advertising initiated by Judith Williamson, namely product as signified, product as signifier, product as generator and product as currency. The results of this study are product as signifier indicated by script and sans serif fonts to represent personal closeness with customers who are generally upper middle-income consumers with modern lifestyles. Product as generator is shown through heart shapes, wavy lines, wavy organic shapes, as well as orange and brown colors to present a feeling of love, friendliness, joy and also reminds us of J.CO Donuts and Coffee's signature sweet, soft and tender donuts that whet the appetite. Product as currency is shown through product photos and displayed prices, the combination of visual elements contained in this ad design clearly shows that friendliness, closeness, tenderness and happiness are exchanges offered by products, and of course these products can be obtained at economical prices.]]>
<![CDATA[ANALISIS DESAIN KEMASAN PEWANGI PAKAIAN MOLTO ANTI KUSUT PURPLE ]]>
<![CDATA[Elida Christine]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i3.137
<![CDATA[Molto Anti-Tangled Purple clothing fragrance products are interesting to discuss because they have advantages in terms of packaging design that are visually related to elements of lines, shapes, colors, typography, and materials compared to other competitors. Molto is the first anti-wrinkle product in Indonesia that is easy to use. This Molto product continues to innovate in packaging design. Among them in this Molto product is a new logo that is simple and modern, the shape of the triple care serum icon and the existence of a QR Code for information on the use of this clothing softener to make it easier for consumers. The dimensions of Molto's product packaging design shape, namely spray bottles and refill pouches can provide practicality to its users. The color of Molto's product packaging design and its luxurious and elegant fragrance is the attractions of Molto Anti-Tangled Purple products.]]>
<![CDATA[PENGARUH DESAIN KOMUNIKASI VISUAL ESTETIKA DALAM DAYA BELI KONSUMEN DI MEDIA SOSIAL ]]>
<![CDATA[Gesnida Yunita]]>
<![CDATA[ JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 2 (2022): Jurnal dasarrupa vol 4, no 2, Agustus 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS NUSA PUTRA ]]>
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DOI: 10.52005/dasarrupa.v4i2.138
<![CDATA[Aesthetics is a matter that studies the quality or value of the beauty of an object, as well as the impulse power and aesthetic experience of the creator and his observations. In general, the aesthetic understanding of visual arts related to visuals is the emanation of beautiful values, that is, each genre has its own value and aesthetics. This study departs from the problem of aesthetic design in the 4.0 era affecting consumer purchasing power on social media, especially women who are considered to have a high level of consumptiveness compared to men. This study uses a qualitative descriptive research method. Data collection was carried out by interviewing millennials in the city of Bandung. The results of this study indicate that people tend to agree and decide to buy a product on social media if the designs displayed by online shops have aesthetic value in the design of the Instagram feed display.]]>
