cover
Contact Name
Widyana Verawaty Siregar
Contact Email
mrbj@unimal.ac.id
Phone
+6285362761002
Journal Mail Official
mrbj@unimal.ac.id
Editorial Address
Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh Jl. Kampus Unimal Bukit Indah, Blang Pulo, Kec. Muara Satu, Kabupaten Aceh Utara, Aceh 24355, Indonesia
Location
Kota lhokseumawe,
Aceh
INDONESIA
Management Research and Behavior Journal
ISSN : -     EISSN : 27983617     DOI : http://dx.doi.org/10.29103/mrbj
Management Research and Behavior Journal (MRBJ) E-ISSN 2798-3617 is an international scholarly journal devoted in publishing papers using multidisciplinary approaches in management with a strong emphasis on business, human resources, finance and behaviour. Management Research and Behaviour Journal (MRBJ) aimed to provide research articles in order to have a significant implication on the world of management studies and to bridge the gap between theory and practice in management research. It is a two annual journal published and all articles submitted are in English. Our uniqueness focus on the impact of ever-changing world towards the society based on our niche area of research. Management Research and Behavior Journal (MRBJ) follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. The journal intends to serve as an outlet with strong theoretical and empirical research and the papers submitted to MRBJ should not have been published or be under consideration for publication elsewhere. Management Research and Behavior Journal (MRBJ) published periodically two times annually (June and December) by Department of Management, Universitas Malikussaleh, Indonesia.
Articles 5 Documents
Search results for , issue "Vol 2, No 1 (2022)" : 5 Documents clear
The effect of attitude, subjective normal and behavioral control on the intention to purchase intentions of processed noodles managed by non-muslim chinese ethnics in the city of Lhokseumawe S Sumantri; R Rahmaniar; Mohd. Heikal
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.8199

Abstract

This study examined and analyzed the influence of attitudes, subjective norms, and behavioral control on the intention to purchase processed noodle foods managed by non-Muslim Chinese ethnicities in Lhokseumawe City. The research sample was 100 respondents who were consumers of Kak Acuh/Lisa Restaurant, Budi Resto & Caffe, Mamamia, and Kota Intan. The dependent variable used was purchase intention, and the independent variables were Attitude, Subjective Norm, and Behavioral Control. This study used multiple linear regression analysis tools. Hypothesis testing using the f-test found that Attitude, Subjective Norm, and Behavioral Control significantly influence Purchase Intention. Meanwhile, the t-test partially stated that Attitude, Subjective Norm, and Behavioral Control positively and significantly Purchase Intention.
The influence of service quality and trust on satisfaction of BPJS health outcoming patients in Islamic Hospital Karawang Ina Ratnasari; Sri Sekar Sari; Kosasih Kosasih
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7428

Abstract

This study aims to obtain empirical evidence and found the clarity of the phenomenon and concluded on Influence of Service Quality and trust on patient satisfaction of outpatient health BPJS at the Islamic Hospital Karawang. This thesis is expected to contribute to the development of science, especially the management, marketing management, service quality, trust and patient satisfaction. The study was conducted by using descriptive and verification methods, namely: collecting, presenting, analyzing, and testing hypotheses, and make their conclusions and suggestions. Samples were collected using Proportionate Stratified random sampling method with a sample size of 393 respondents from the population of 21.627 people. Data analysis technique used is the technique Scale Range Analysis and Path Analysis with the help Method of Successive Interval (MSI), the computer program Microsoft Excel 2013, and SPSS version 20. From the analysis of research data, obtained some conclusions as follows: Service Quality amounted to 1397,4 is at Agree criteria, Means service quality rated Good. Trust at 1427,6 is at Agree criteria, meaning the trust rated Good. Patient satisfaction of 1432,3,5 is at Agree criteria, meaning patient satisfaction in rated Good. There Correlation Between service quality by trust at 0,811. This shows that a very strong and direct Correlation because it has a positive value. There Effect of Partial Between service quality on patient satisfaction by 42,8% and there Between Partial Influence Trust toward patient satisfaction of 37,9%. There Simultaneous Effect Between Service Quality and Trust toward patient satisfaction of outpatient health BPJS at the Islamic Hospital Karawang amounted to 80,7%, while the rest are other factors not examined by 19,3%. From the description above, the suggestions given include improving the quality of service and providing trust to increase patient satisfaction.
The effect of return on assets (ROA) and debt to equity ratio (DER) on stock prices on insurance sub sector companies listed on the Indonesia stock exchange (IDX) period 2014-2018 Ina Ratnasari; Ihsan Ramadhani
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7443

Abstract

Stock price is one of the factors that motivates investors to invest and is also a reward for the courage of investors to take risks for their investments. This study aims to determine the significant effect of Return On Assets and Debt to Equity on stock returns. The research sample used is the insurance sub-sector company on the Indonesia Stock Exchange for the 2014-2018 period, which amounted to 6 companies. Determination of the number of samples using a purposive sampling method, namely using the criteria in sampling. The data analysis technique used is multiple linear regression of panel data using Eviews 10 as data processing. Based on the results of the analysis, it was found that partially Return On had a positive and significant effect on stock prices, while the Debt to Equity Ratio had a negative and significant effect on stock prices. Simultaneously the results of the Return On Assets and Debt to Equity Ratio variables have an influence on stock prices.
Factorial structure of the determinants of tourist stay in the biosafety protocol before Covid-19 Cruz GarcĂ­a Lirios
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7273

Abstract

The reactivation of tourism had been studied from the influence of the habitus of transfer and stay, but with the health contingency this process was mediated by the information of the places with biosafety protocols. The objective of the present work was to contrast a model of the determinants of stay, considering the mediating variables of the information. A confirmatory, psychometric and cross-sectional study was carried out with a selection of 100 students from a public university in central Mexico. A factorial structure was found that explained 61% of the variance and established the intention to transfer as a predictor, suggesting the extension of the work towards biosafety protocols.
The influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions: A case study on millennial women in East Aceh Regency G Gebrina; Sapna Biby; Azhar Hasan; Z Zulkifli
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7536

Abstract

This study examined the influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions (a case study on millennial women in East Aceh Regency). This study used primary data obtained by distributing questionnaires to 100 respondents selected using the Purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS. The results partially showed that lifestyle did not influence skincare purchasing decisions for millennial women in East Aceh Regency, perceptions positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency, and consumer preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency. Simultaneously, lifestyle, consumer perceptions, and preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency.

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