Optimal: Jurnal Ekonomi dan Manajemen
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
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<![CDATA[ANALISIS SELF AFFECACY SEBAGAI INTERVENING, PENGETAHUAN BERWIRAUSAHA DAN TEKNOLOGI INFORMASI TERHADAP MINAT BERWIRAUSAHA MAHASISWA FEB UNTAG SEMARANG ]]>
<![CDATA[Muchayatin Muchayatin]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.401
<![CDATA[This research aims to determine the influence of knowledge of entrepreneurship, information technology and self-affecacy on the interest in entrepreneurship in students of the Faculty of Economics and Business, University of August 17, 1945 Semarang. The population in this study was 339 students of the Faculty of Economics and Business, University of 17 August 1945 Semarang. The sample size is 80 students with sampling techniques using proportionate ramdom sampling. Analaisis technique uses multiple regression findings from this study firstly entrepreneurial knowledge, information technology and self-affecacy have a positive and significant effect on the interest in entrepreneurship and secondly entrepreneurial knowledge, information technology has a positive and significant effect on self-affecacy.]]>
<![CDATA[ANALISIS FAKTOR MINAT MASYARAKAT SEMARANG DALAM PENGGUNAAN GOPAY SEBAGAI DIGITAL PAYMENT ]]>
<![CDATA[Janti Soegiastuti]]>;
<![CDATA[Tri Anggraeni]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.416
<![CDATA[This study aims to analyze the interest of the Semarang city’s community in using GOPAY as a digital payment based on the Technology Acceptance Model (TAM). The TAM approach was chosen because TAM is the most widely used model in predicting the acceptance of information technology and has proven to be a very useful theoretical model in helping to understand and explain user behavior in the implementation of using GOPAY as a digital payment. Nowadays, people who used to use cash payment (cash based) have now started to recognize and use non-cash payments (non-cash) in carrying out various payment transaction activities. One of the non-cash payment instruments that is currently developing is electronic money, one of which is GOPAY. The sample of this study was 100 people in the city of Semarang. The data analysis technique is multiple linear regression. The results of the research are Perceptions of Benefits, Perceptions of Ease, User Attitudes, and Perceptions of Security that have a positive effect on interest in using GOPAY as a digital payment.]]>
<![CDATA[Kontribusi Fintech Syariah dalam Pengembangan UMKM di Masa Pandemi COVID 19 ]]>
<![CDATA[Anna Sardiana]]>;
<![CDATA[Diva Resma Ningtyas]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.424
<![CDATA[The obstruction of several business activities caused by the pandemic has led to the need for institutions that can manage and develop MSMEs in the midst of this outbreak. One of the institutions that is being developed is Sharia fintech. This research uses a literature study method where in this method the researcher uses several sources that present topics related to the research. This research also uses secondary sources where the source presents data related to Sharia fintech and MSMEs. The research technique used in this study is descriptive statistics by examining patterns to develop MSMEs using Sharia-based fintech. The results of this study revealed that currently the total assets of Sharia fintech reached 50 billion in IDR with a growth 8.32 %, which shows a significant figure compared to February 2020. Since the development of Sharia fintech, there have been 13 Sharia financial technology and there’re six companies engaged in financing 65 to develop MSMEs. The pattern used in developing MSEs that have a Sharia basis can use the role of fintech institutions not only providing financial assistance in the form of money but also providing assistance in the form of companions in developing their businesses related to MSME marketing..]]>
<![CDATA[Pengaruh Gaya Hidup, Lingkungan Fisik, dan Persepsi Harga terhadap Loyalitas Pelanggan Lottemart ]]>
<![CDATA[Arif Rachman Putra]]>;
<![CDATA[Muhammad Mas Davit Herman Rudiansyah]]>;
<![CDATA[Didit Darmawan]]>;
<![CDATA[Rahayu Mardikaningsih]]>;
<![CDATA[Ella Anastasya Sinambela]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.436
<![CDATA[Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in Indonesia is Lotte Mart. Retail business in Indonesia continues to grow so that market competition emerges to increase customer loyalty. This study was conducted to determine the effect of lifestyle, physical environment, and price perception on customer loyalty. The population determined in this study are Lotte Mart customers who are in Surabaya City and Sidoarjo Regency. Researchers get 100 respondents obtained by purposive sampling technique. The data obtained through the questionnaire responses will be analyzed using multiple linear regression. The results of the study show that lifestyle has an influence on the formation of customer loyalty. In addition, customer loyalty is also influenced by the physical environment. Price perception has been shown to have a significant effect on customer loyalty.]]>
<![CDATA[PERAN DINAS PERINDUSTRIAN, PERDANGAN, KOPERASI, USAHA KECIL DAN MENENGAH DALAM PENGEMBANGAN UMKM DI PROVINSI DKI JAKARTA ]]>
<![CDATA[Heri Sasono]]>;
<![CDATA[Herlina]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.623
<![CDATA[Pengabdian kepada masyarakat perlu dilakukan oleh pemerintah ataupun oleh para akademisi seperti; dosen, guru dan mahasiswa. Perintah Indonesia di Era Pandemi Covid 19, sangat penuh perhatian terhadap para pelaku UMKM. Perhatian disini diwujudkan dalam bentuk bantuan penambahan modal kepada para UMKM yang tentunya modalnya sangat terbatas, sehingga mengalami kesulitan untuk bertahan di Era Pandemi. Untuk menjaga kelangsungan UMKM, Pemerintah Indonesia telah fokus memperhatikan eksistensi dan pertumbuhan UMKM mencapai setahun 2020 sebesar Rp695,2 triliun, sebesar Rp123,46 triliun (atau 17,75%) dialokasikan khusus untuk mendukung UMKM. Jenis Bantuan Program Pemulihan Ekonomi Nasional untuk UMKM berupa (a). Subsidi (b). Penempatan Dana untuk Restrukturisasi Kredit (c). Belanja Imbal Jasa (d). Penjaminan untuk Modal Kerja dan (e). PPh Final Ditanggung Pemerintah (f). Pembiayaan Investasi kepada Koperasi melalui LDPB.]]>
<![CDATA[PERAN DINAS PERINDUSTRIAN, PERDANGAN, KOPERASI, USAHA KECIL DAN MENENGAH DALAM PENGEMBANGAN UMKM DI PROVINSI DKI JAKARTA ]]>
<![CDATA[Heri Sasono]]>;
<![CDATA[Herlina]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.623
<![CDATA[Pengabdian kepada masyarakat perlu dilakukan oleh pemerintah ataupun oleh para akademisi seperti; dosen, guru dan mahasiswa. Perintah Indonesia di Era Pandemi Covid 19, sangat penuh perhatian terhadap para pelaku UMKM. Perhatian disini diwujudkan dalam bentuk bantuan penambahan modal kepada para UMKM yang tentunya modalnya sangat terbatas, sehingga mengalami kesulitan untuk bertahan di Era Pandemi. Untuk menjaga kelangsungan UMKM, Pemerintah Indonesia telah fokus memperhatikan eksistensi dan pertumbuhan UMKM mencapai setahun 2020 sebesar Rp695,2 triliun, sebesar Rp123,46 triliun (atau 17,75%) dialokasikan khusus untuk mendukung UMKM. Jenis Bantuan Program Pemulihan Ekonomi Nasional untuk UMKM berupa (a). Subsidi (b). Penempatan Dana untuk Restrukturisasi Kredit (c). Belanja Imbal Jasa (d). Penjaminan untuk Modal Kerja dan (e). PPh Final Ditanggung Pemerintah (f). Pembiayaan Investasi kepada Koperasi melalui LDPB.]]>
<![CDATA[Manajemen Operasional Pada Proses Produksi Perusahaan ]]>
<![CDATA[Mariani Mariani]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.1362
<![CDATA[The research objective is to describe operational management theory in the production process within a company. Qualitative research methods with a literature study approach with a development theory approach from Richar L. Darft on Operational Management and Jay Heizer & Barry Render on production. Data collection techniques with documentation studies. Data processing techniques with reduction, data presentation and drawing conclusions. Data validity technique with source triangulation. The results showed (1) operational management is the process of managing and utilizing resources for the benefit of the company's work services. (2) production is the process of producing goods or services. (3) Operational management of production is a way of utilizing the resources owned to produce products of value to the company, through the following activities: planning production, planning materials and product manufacturing processes; organizing the production process, by dividing equipment, materials and labor; directing the production process, making work SOPs and product quality; and control of production processes, by increasing work and production output]]>
<![CDATA[Konsep Pengelolaan Keuangan Bisnis ]]>
<![CDATA[Mutiarawan Mutiarawan]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Amik Veteran Porwokerto ]]>
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DOI: 10.55606/optimal.v2i1.1363
<![CDATA[The purpose of this research is to explain the process of financial management in a business or business carried out by individuals or companies. Qualitative research methods with a library study approach developed by Kuswandi (2005). Data collection techniques with documentation studies taken from books, articles and journals. The data processing technique uses data reduction and presentation, while the data validation technique uses source triangulation. The results of the study show: (1) financial planning, carried out by means of entrepreneurs planning income and financial use in order to achieve an effective and efficient business system. (2) financial recording, carried out by recording all income, expenses, and use of funds in a financial record book. (3) financial reporting, carried out as information and a form of entrepreneur's responsibility for financial conditions while running a business. (4) financial control, which is carried out by assessing and evaluating all forms of financial use so that entrepreneurs know financial conditions and can reduce over-budgeting in each line of business.]]>
