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Ery Adam Primaskara
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INDONESIA
A Social Science and Entrepreneurship Journal
Published by Universitas Pendidikan Indonesia Kampus Tasikmalaya
ISSN : 27766942     EISSN : 27766950     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social Science and Entrepreneurship field. The scope of ASSET journal is: Entrepreneurship: Entrepreneurs behavior, social entrepreneurship, education entrepreneurship, technology entrepreneurship, social entreprise, small medium entreprise, small economics, people Management, human resource, digital business, digital economy. Social Scinece: Organization behavior, psychology, law, sociology, government Science, community, community development, politic and Social Science, culture, human Right, women empowerment, social welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)" : 9 Documents clear
Analysis of Digital Marketing Strategy at Almeera Atelier Dini Hajah Nur
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the research results then the conclusion is drawn to determine the digital marketing strategy that is in Almeera Atelier. Based on the results of the analysis, the researchers concluded that the digital marketing strategy that Almeera Atelier can use is to optimize social media accounts
The Influence of Social Media Marketing Through Instagram on Consumer Purchase Decisions of Lokanata Coffee the City of Tasikmalaya Tito Agustian; Azizah Fauziyah; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this study was to the influence of social media marketing through Instagram on consumer purchase decisions of Lokanata Coffee the City of Tasikmalaya. The object of this research is Lokanata Coffee which is located on Jl. AH Nasution No. 297b, Cipari, Kec. Mangkubumi, Tasikmalaya City. The objectives of this study are: (1) To find out the general description of social media marketing, (2) To find out the general description of purchasing decisions, (3) To determine the effect of social media marketing on consumer purchasing decisions of Lokanata Coffee. The method used is a quantitative method with a descriptive and verification approach. The data collection technique used a questionnaire in the form of a google form with a Likert scale. The regression coefficient value is 0.776 so that the influence of social media marketing on consumer purchasing decisions for Lokanata Coffee is positive or influential. The significance value of social media marketing is 0.00t1 0.05 and tcount ttabel (9.867 1.986) so that Ha is accepted and Ho is rejected.
The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce Irene Putri Larasati; Arief Budiman; Azizah Fauziyah
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this research is to determine the influence of product quality on Caluellathelabel consumer purchasing decisions. This study uses quantitative data analysis involving 72 samples, namely consumer of Caluellathelabel. The result of this research is that there is a positive and significant influence between product quality (X) on purchasing decision (Y). This is known by conducting a t-test which states there is positive correlation or significant influence between product quality on purchasing decision at Caluellathelabel through shopee e-commerce. 
The Effect of Entrepreneurship Education on The Interpersonal Communication Ability of Students of SMA Negeri 1 Parigi Arip Rismawan; Krisna Sujaya; Azizah Fauziyah
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study's goal was to determine the overall impact of entrepreneurship education on the students at SMA Negeri 1 Parigi's interpersonal communication abilities. The issue identified by this study is that students lack interpersonal communication skills, which deters them from starting their own businesses. This research was conducted at SMA Negeri 1 Parigi. This research uses descriptive quantitative and verification methods. The data collection technique in this research is the questionnaire method as the main method using google form and supported by the documentation method. The general description of entrepreneurship education is in the low category with a percentage of 100%, and the general description of interpersonal communication is in the medium and high category, with a medium percentage of 17% and a high category of 83%. This study explains that there is an effect of entrepreneurship education on the interpersonal communication skills of SMA Negeri 1 Parigi students so that Ha is accepted and Ho is rejected. This is explained based on the results of the t test with a calculated t value of 11.17 t table with a value of 1.99006, with a significance value of 0.000 0.05. The results of the coefficient of determination (R2) in this study indicate that the variable of entrepreneurship education in explaining interpersonal communication is 61%.
The Effect of Wages on Employee Satisfacation of Juan Racing Gear in Garut District Nadia Oktavian Siahaan; Arief Budiman; Nizza Nadya Rachmani
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to determine that there is an effect of wages on employee job satisfaction. the purpose of this study is to determine the effect of wages on employees Juan Racing Gear Satisfaction in Garut Regency The object of this research is Juan Racing Gear in Garut Regency. Juan Racing is a Micro, Small and Medium Enterprise (MSME) which was founded in 2013, and is engaged in fashion. This study uses two variables, namely wages as the X variable or the independent variable and job satisfaction as the Y variable or the dependent variable. This research was conducted with quantitative methods. The result of this study is that wages have a positive effect on employee job satisfaction at Juan Racing Gear SMEs.
The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal Rissa Meldani Putri; Tika Annisa Lestari Koeswandi; Nizza Nadya Rachmani
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.
Study of Entrepreneurial Values in Social Entrepreneur: A Case Study on Social Enterprise Misteripang Siti Nuraida
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of the study to explain study of entrepreneurial values in social enterprise Misteripang. This research is a descriptive study with a qualitative approach that aims to examine the entrepreneurial values that exist in the Social Entrepreneur Misteripang. The variables in this study are entrepreneurial values in the Social Entrepreneur Misteripang which consist of being independent, creative, risk-taking, action-oriented, leadership and hard work. The participant or subject of this research is the owner of the Misteripang. Methods of data collection using in-depth interviews, documentation and literature study. The results of this study explain that: 1) There are six main entrepreneurial values in Owner Misteripang, namely independent, creative, risk-taking, action-oriented, leadership, and hard work. 2) Finding new entrepreneurial values from Misteripang entrepreneur, namely cooperation and communicativeness. 3) Entrepreneurial values that need to be improved are action-oriented.
The Effect OF Teacher's Professional Competence on Student’s Entrepreneurship Competency in Practice and Entrepreneurship Lessons at SMKN 1 Solok Pasya Mutia Reflin; Azizah Fauziyah; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this study was to determine the effect of teacher professional competence on student entrepreneurship competence in the subjects of craft and entrepreneurship at SMKN 1 Solok, in this study using a quantitative approach, the data sources used in this study were primary data and secondary data, primary data namely data which is directly obtained from respondents from filling out google forms , while secondary data comes from literature studies in the form of journals, books and laws related to research. The result of the research is that the professional competence of teachers has a positive effect on the entrepreneurial competence of students at SMKN 1 Solok.
Social Business Strategy Analysis of Canvas Model (SBMC) Souvenir Bamboo Tasik (Sobat Asik) in Pandemic Time Ayu Pebriani; Mira Nurfitriya; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Study this background by the Covid 19 pandemic in Indonesia which caused problem are you serious appear like decrease in sales volume good for company big as well as SMEs such as Bamboo Souvenirs Lake (Sobat Asik) in the city of Tasikmalaya. Formulas problem in study this is the sales volume of Bamboo Souvenirs Lake (Sobat Asik) in time Covid-19 pandemic is decreasing as well as no balanced with marketing optimally. The Purpose for knowing how description general and form strategy business Social Business Model Canvas (SBMC) Bamboo Souvenir Lake (Sobat Asik) and how formulation the right strategy at the time Covid-19 pandemic. Method study use method qualitative descriptive. Primary data obtained from company internal party buddy Absorbed while secondary data obtained from multiple data books, journals and bulletin. Results the research is strategy social business model canvas (SBMC) can made tool analysis new for social enterprise, which aims for designing formulation strategy business new and analyzed with strategy blue ocean for knowing scale priority strategy formulated business.

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