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Journal of Management and Creative Business

jmcbus
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Published by Universitas 45 Surabaya

ISSN : 29620856 EISSN : 29621119 DOI : 10.30640

Core Subject : Science,

Decision Sciences, Operations Research & Management

Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 93 Documents

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INDOSAT CUSTOMER SATISFACTION AND RELATIONSHIP MARKETING Hardi Fardiansyah; Rio Christiawan
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Since customer satisfaction is a prerequisite for establishing customer loyalty, it follows that satisfaction is a factor that fosters customer loyalty. Loyalty must be fostered if producers and customers are to have a positive connection. This study was conducted to investigate the partial and simultaneous effects of relational marketing and customer satisfaction on customer loyalty in the city of Tasikmalaya. With 116 participants, this study used a random sample technique and a causal quantitative design. Additionally, this study uses various linear regression analytic techniques to assess the data. This study found that customer loyalty to Indosat in the city of Tasikmalaya was partially or simultaneously influenced by relational marketing and customer happiness.

MILLENIAL INVESTORS IN CIANJUR: FUNDAMENTAL ANALYSIS AND OVERCONFIDENCE IN DECISION MAKING Fauzi Fauzi; Rita Irviani
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

This study's objective is to examine how fundamental analysis and overconfidence affect millennial investors in Cianjur's investment choices. This study uses quantitative research techniques, and the investors in the Cianjur region were given questionnaires to complete. 71 Cianjur young investors were sampled for this study using a purposive sampling method. The analytical approach uses hypothesis testing, multiple linear regression analysis, and the conventional assumption test. The results of this study demonstrate that overconfidence has a significant impact on investment decisions made by millennial investors in Cianjur, but fundamental analysis has no significant impact on those decisions. Fundamental analysis also has a significant impact on investment. Cianjur's millennial investors make choices.

Quality Of Service, Price And Location On Customer Satisfaction (Case Study Of Agricultural Materials, Vito Subur Utama) In Solok Selatan District Maya Rahmi Santika; Alfian Alfian
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

This study aims to examine service quality, price and location on consumer satisfaction (a case study of Vito Fertile Main Agricultural Materials) in Solok Selatan district. This type of research is quantitative, where the research process emphasizes objective measurement of results using statistical analysis. The population in this study are all consumers as much as 61 people. The sampling technique used is the probability sampling technique used with the accidental sampling method, where the sample is based on coincidence with the sample size taken using the formula (Hair et al., n.d.). the hair formula is used because the population size is not known with certainty and suggests a minimum sample size of 5 to 10 times the indicator variable so that the number of variables , while the number of samples was 61 people obtained from the main fertile vito consumers. The type of data used in this research is quantitative and qualitative data. While the data sources are primary and secondary data sources. Data collection techniques using questionnaires and literature study. using instrument testing (validity test, reliability test and descriptive analysis), classic assumption test (normality test, multicollinearity test and heteroscedasticity test) then multiple linear regression and hypothesis testing with the help of the SPSS application. Where is the multiple linear regression Y = 18.027 + 0.503 X1 + 0.377 X2 + 0.603 X3 and the first hypothesis test shows that the t-count value is greater than t-table (2.202 > 1.98197) with a significantly smaller value than the alpha value (0.034 <0 .05) this shows that H1 is accepted, which means that service quality has a positive effect on customer satisfaction and the second hypothesis test shows that the t-count value is greater than t-table (2.543 > 1.98197) with a significantly smaller value than the alpha value (0.048 <0.05) this shows that H2 is accepted, which means that price has a positive effect on consumer satisfaction and the third hypothesis test shows that the t-count value is greater than t-table (4.436 > 1.98197) with a significantly smaller value than the alpha value ( 0.000 <0.05) this shows that H3 is accepted, which means that location has a positive effect on customer satisfaction. The results of the study show that service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction and location has a positive and significant effect on customer satisfaction.

DAPATKAH PROFITABILITAS, PERTUMBUHAN ASET DAN RISIKO BISNIS MEMPREDIKSI STRUKTUR MODAL SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA? Salfitri Nadia; Lidya Martha
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh profitabilitas, pertumbuhan aset, dan risiko bisnis terhadap struktur modal pada perusahaan sektor Property and Real Estate yang terdaftar di Bursa Efek Indonesia. Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini menggunakan data sekunder yang diperoleh dari website Bursa Efek Indonesia. Populasi dalam penelitian ini adalah seluruh perusahaan sektor Properti dan Real Estate yang terdaftar di Bursa Efek Indonesia periode pengamatan tahun 2017-2021. Jumlah populasi penelitian ini adalah 83 perusahaan. Jumlah sampel dalam penelitian ini adalah 15 perusahaan dengan total 75 observasi. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Panels Least Square, dengan pendekatan model regresi menggunakan Random Effect Model dan uji t-Statistics. Hasil penelitian menunjukkan bahwa: profitabilitas/ROA berpengaruh negatif signifikan terhadap struktur modal/DER pada perusahaan sektor Property and Real Estate yang terdaftar di Bursa Efek Indonesia periode 2017-2021. Pertumbuhan Aset/GA berpengaruh positif signifikan terhadap struktur modal/DER pada perusahaan sektor Properti dan Real Estate yang terdaftar di Bursa Efek Indonesia periode 2017-2021. Risiko/RISK usaha berpengaruh negatif dan tidak signifikan terhadap struktur modal/DER pada perusahaan sektor Properti dan Real Estate yang terdaftar di Bursa Efek Indonesia periode 2017-2021.

Risiko Politik Dalam Dunia Bisnis Fatimah Annisa Azzahra; Indah Wardani; Lisa Nur Rizki Wulandari
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Risk is part of the working life of individuals, groups, and institutions. In principle commercial or business activities are inseparable from risk management activities. In general, the term political risk then developed into a sovereign risk component that translates to the ability and will to fulfill government's financial obligations. At the same time, it should also be noted that present land risks are largely associated with broader risks that include operational risks other than financial risks. State risks combine the economic and financial indicators of a system with broad political and social characteristics and try to predict the conditions in which foreign investors will face the problems in relevant domestic environments. Beck describes the risk as physical damage caused by technology and the various forms of social, political, and communication

Transformasi Fungsi SDM : Redefinisi Peran Dan Dampak Dalam Organisasi Bugie Zurisdianto Pamungkas; Vip Pramarta; Aji Argo Putro; Shelly Ayu Andesty; Basrudin Basrudin; Ripka Margaretha Ponggele
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Organizational Challenges Transformation of the HR function and redefinition of the role of HR has become an important issue in the modern business context. Rapid and complex changes in the business environment, advances in technology, globalization, and changes in employee preferences and expectations have driven organizations to change the way they view and manage human resources. In this journal or article, we discuss the importance of transforming the HR function and redefining the role of HR in facing modern organizational challenges. Background, we explain the factors that underlie the need for transformation of the HR function, such as technological changes, globalization, demographic changes, and changes in organizational paradigms. We also outline the goals of this transformation, including increasing organizational competitiveness, efficiency, employee experience, and organizational capacity. Implementation, we discuss the steps that need to be taken by organizations to implement the transformation of the HR function. This involves planning a clear strategy, engaging leaders in leading change, providing relevant training and development, and measuring and evaluating the success of the transformation. Our conclusion highlights the importance of transforming the HR function and redefining the role of HR in facing the challenges of modern organizations. In this ever-changing era, organizations must change their paradigm in managing human resources in order to utilize the full potential of their human resources. The transformation of the HR function brings benefits such as increased competitiveness, efficiency, employee experience and organizational capacity. Thus, it is important for organizations to take the necessary steps to implement this transformation in order to achieve long-term success.

Pengaruh Globalisasi Dalam Bidang Pembangunan Ekonomi Dan Pelestarian Lingkungan Dicky Ahmad Fahrizi; Kartika Novita Rohmah; Rheihan Alvizar
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Globalization has become an important phenomenon in economic development and environmental preservation. This article aims to investigate the influence of globalization on these two important aspects, namely economic development and environmental preservation. In the context of economic development, globalization has provided significant opportunities and challenges. In recent years, globalization has opened the door for countries to engage in broader international trade, foreign direct investment, and technology transfer. The empirical studies conducted in this article show that countries that have been able to capitalize on these opportunities have experienced rapid economic growth. However, globalization can also create economic disparities between countries and increase the risk of vulnerability to global economic crises. Therefore, wise management of globalization becomes very important to achieve sustainable economic development. In addition, globalization also has a significant impact on environmental preservation. Globalization facilitates the exchange of goods and services across national borders, but it also accelerates the process of uncontrolled exploitation of natural resources. This article examines the relationship between globalization and environmental degradation, focusing on deforestation, pollution and climate change. Case studies show that increased international trade has had a negative impact on ecosystems and biodiversity in several regions. However, this article also identifies strategies that can be adopted to promote sustainable economic development and environmental preservation in tandem, such as stringent environmental policies, green technology innovation, and international cooperation. Thus, this article concludes that globalization has a complex influence in the field of economic development and environmental preservation. While globalization can provide significant economic opportunities, the challenges of managing its negative impact on the environment must also be addressed effectively. The integration of economic development policies and environmental preservation is the key to achieving sustainable growth and ecological balance in the era of globalization

Analisis Pengaruh Variabel-Variabel Moneter Terhadap Pertumbuhan Ekonomi Indonesia Dinda Suryaningrum; Indah Suci Laraswati; Irene Callista Salam
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

With the progress of the times, of course we will follow the development of technology. One of them is the ease of buying and selling transactions. This research is purposeful and useful in order to know the impact of the influence of each related variable. This study uses a qualitative approach. The data source was obtained from the Central Statistics Agency (BPS). Descriptive method is the method used. The variables used in this study are the dependent variable, namely economic growth (Y), the independent variables are non-cash transactions (X1), inflation (X2), and interest rates (X3), while the type of data used is secondary data. For export data taken from 2010- 2021 in the main destination countries. The data analysis technique used in this study is multiple regression analysis. Data analysis was used using the classical assumption test method, which concluded that the t-test of non-cash transactions had a significant effect on economic growth, inflation had no significant effect on economic growth and interest rates had no significant effect on economic growth. Meanwhile, in the non-cash transaction f test, inflation and interest rates have a significant effect on economic growth. The determination and correlation show that the relationship between the Independent Variable and the Dependent Variable in this study can be said to have a strong or close relationship because it is close to 100%.

Strategi Pengembangan Kapabilitas Organisasional Dalam Era Digital Fokus Pada Adaptasi Dan Inovasi Rilly Lesnussa; Vip Pramarta; Carlof Carlof; Rabiah Demlinur Putri; Muh. Muchni Desara
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Discusses the strategy of developing organizational capabilities in the digital era, with a focus on organizational adaptation and innovation in the face of rapid digital changes. In this era, organizations must be capable of anticipating and adjusting to technological advancements, changes in consumer behavior, and increasingly complex market demands. The development of adaptive and innovative organizational capabilities is key to achieving competitive advantage. explains the concept of organizational capabilities in the digital era and identifies the challenges faced by organizations in developing their capabilities. These challenges include digital transformation, organizational cultural changes, change management, cybersecurity, and the integration of new technologies into organizational operations. Furthermore, the benefits of using digital technology in developing organizational capabilities. The benefits derived from this include improved operational efficiency, product and service innovation, enhanced customer relationships, and better access to information for decision-making. Additionally, presents a case study on the implementation of a strategy for developing organizational capabilities in the digital era by Organization X. The study analyzes how Organization X overcame challenges, implemented appropriate strategies, and reaped the benefits of digital technology utilization. In conclusion, emphasizes the importance of developing organizational capabilities in the digital era and identifies strategies that organizations can employ to achieve competitive advantage. In this ever-evolving era, organizations must adopt adaptive and innovative strategies to remain relevant and successful amidst digital changes.

Peran Sistem Data Base Dan Security Pada PT. Aplikasi Karya Anak Bangsa (Gojek Indonesia) Edy Susanto; Alvionita Dairo Lende; Akmal Riza Firjatullah; Reza Almasyah Pratama
Journal of Management and Creative Business Vol. 1 No. 3 (2023): Juli : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Information is one of the company's most important assets. With the rapid development of information technology, the possibility of information security disturbances is increasing. For this reason, the company PT Gojek Indonesia must implement the right policy to protect its information assets. Indirectly, information security is one of the concerns of companies and customers. Therefore, it is necessary to have standardization implemented in the company as a guide in maintaining important assets such as data and information that are considered sensitive to the company. The method used is a qualitative method by studying and observing the existing securities at PT Gojek Indonesia. Gojek strives to maintain the information security of its users by using many advanced and updated systems to avoid the risks they get.

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Contact Name
Achmad Daengs GS

Contact Email
ahmad.ashifuddin@gmail.com

Phone
+6282227778940

Journal Mail Official
Sunarmi@apji.org

Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05

Location
Kota surabaya,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Achmad Daengs GS

Contact Email ahmad.ashifuddin@gmail.com

Phone +6282227778940

Journal Mail Official Sunarmi@apji.org

Editorial Address Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Achmad Daengs GS

Contact Email
ahmad.ashifuddin@gmail.com

Phone
+6282227778940

Journal Mail Official
Sunarmi@apji.org

Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05

Location
Kota surabaya,

Jawa timur

INDONESIA