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Jurnal REKOMEN (Riset Ekonomi Manajemen)
Published by Universitas Tidar
ISSN : 25808893     EISSN : 26142953     DOI : 10.31002/rn
Core Subject : Economy,
Economics, Econometrics & Finance
Marketing management, Human resource management, Finance management, Operation management, Strategic management, Entrepreneurship, Business strategy and policy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)" : 3 Documents clear
The Effect of Employee Engagement, Marketing Capability and Innovation on Sustainable Customer Loyalty among MSMEs Customers in Indonesia Dana Budiman; Andri Ardhiyansyah
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1034

Abstract

The competitive landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia underscores the importance of sustained customer loyalty as a strategic imperative for growth and resilience. This research explores the dynamic relationship between employee engagement, marketing capability, innovation, and their combined impact on sustainable customer loyalty in the Indonesian MSME sector. A sample of 275 respondents provided insights into their demographic profile and perceptions. The study used SPSS version 26 software in analyzing the data, including instrument tests, classical assumption tests, and hypothesis testing regarding the positive influence of employee engagement, marketing capability, and innovation on sustainable customer loyalty. The findings strongly support these relationships, highlighting the importance of employee engagement, marketing capability, and innovation as drivers of sustained customer loyalty. The implications of these findings extend to MSMEs practitioners, policymakers, and academics, emphasizing the need for strategic investments in these critical areas to enhance the long-term growth and sustainability of the MSME sector in Indonesia.
Sustainable Reporting Strategies: An Analytical Review of the Integration of ESG (Environmental, Social, and Governance) Factors in Financial Statements Alfiana; Ari Purwanti; Humaidah Muafiqie
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1035

Abstract

This comprehensive research delves into the seamless integration of Environmental, Social, and Governance (ESG) factors within the financial disclosures of 120 manufacturing enterprises situated in West Java. Employing a multifaceted approach encompassing content analysis, in-depth interviews, and comprehensive stakeholder surveys, this study uncovers sustainable reporting strategies and conducts an in-depth assessment of ESG integration. Furthermore, it diligently explores stakeholder perceptions surrounding these integrations. The results obtained from this extensive investigation portray a landscape marked by substantial ESG disclosures within the financial reports, with a particular emphasis on environmental aspects. Interviews conducted as part of the study brought to light a myriad of motivations, challenges, and innovative strategies employed by these manufacturing companies. Meanwhile, the stakeholder surveys were a testament to the growing reliance on ESG information as a critical decision-making resource. The study's findings offer guidance for manufacturing businesses seeking to achieve a harmonious integration of economic growth, social responsibility, and environmental stewardship. By enhancing transparency, accountability, and responsible practices, these companies may foster sustainable development not just in West Java but also in other regions.
Economic Empowerment through Entrepreneurial Ventures: A Holistic Study of Socio-Economic Transformation and Business Creation Tienni Mariana Simanjorang; Indriana; Imam Hanafi; Eva Desembrianita; Eva Yuniarti Utami
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1036

Abstract

This research study examines the dynamic relationships between entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation in the context of entrepreneurial ventures in West Java, Indonesia. Using a quantitative approach, this study employs quantitative analysis through Structural Equation Modeling (SEM) with SMART-PLS 4 to assess these relationships and their implications for economic development. The sample comprised 300 entrepreneurial firms from various sectors, representing micro, small, and medium enterprises. Data collected through a structured questionnaire explored respondents' perceptions regarding entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation. The data was analyzed, and the proposed hypotheses were tested using descriptive statistics, reliability analysis, confirmatory factor analysis, and path analysis. The study’s results demonstrate a noteworthy and favorable correlation between entrepreneurial resources, opportunities, government policies, and economic empowerment. Furthermore, it is worth noting that economic empowerment has a significant and good impact on socio economic transformation. The fit index of the structural model suggests a satisfactory alignment between the hypothesized model and the empirical data. The findings highlight the significance of available resources, favorable opportunities, and supporting government policies in facilitating economic empowerment inside entrepreneurial enterprises. Furthermore, the results also underscore the importance of economic empowerment in reducing broader socio-economic changes within the region. This study aims to enhance comprehension of the interplay between entrepreneurship, policy, and socio-economic results in West Java.

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