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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 131 Documents
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Eksistensi Televisi Swasta di Era Konvergensi Media Vizcardine Audinovic
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.160

Abstract

The presence of new media has indeed threatened the existence of television as a means of entertainment and a source of public information coupled with the pandemic outbreak. The speed and different technology offered by new media have made people start to switch to consuming new media such as YouTube and social media. Therefore, television must try to adjust the existing technological developments so that the audience does not abandon it. This paper aims to determine the television strategy in facing the era of media convergence. The method used is systematic literature review of several articles by summarizing various relevant research results. The results of this paper are television is still watched by many people, it is just that the viewing pattern has changed, it is no longer communal but more individual through smartphones so that what appears is a decreased television rating. Therefore, television uses a number of ways to be able to compete with new media, including merging with other media companies, using social media, and monetizing content that is connected to other platforms. From this it can be seen that the audience will not leave television behind as long as it is able to display updated content and spread across various platforms so that it can be watched anytime and anywhere. In addition, television has the advantage of being regulated by the government so that broadcasts on television are more controlled than new media.
Aktivitas Branding Cinema XXI Melalui Media Sosial Instagram di Masa Pandemi Yuni Tresnawati
Jurnal Spektrum Komunikasi Vol 9 No 1 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i1.161

Abstract

Industri hiburan saat ini merupakan salah satu kebutuhan gaya hidup bagi masyarakat khususnya bagi mereka yang tinggal di kota besar. Bioskop merupakan salah satu industri hiburan yang digemari oleh masyarakat terutama pecinta film, mulai dari anak kecil hingga orang dewasa. Cinema XXI adalah salah satu operator bioskop terbesar di Indonesia. Namun pada awal tahun 2020, Covid-19 hadir menjadi masalah kesehatan dunia.Berdasarkan hal diatas peneliti tertarik untuk melakukan analisis brand activation secara mendalam yang dilakukan oleh Cinema XXI . Dalam penelitian ini menggunakan konsep komunikasi pemasaran, brand, brand acrivation dan brand awareness. Metode penelitian ini ialah studi kasus dengan penedekatan kualitatif . Tehnik pengumpulan data melalui wawancara dan menggunakan triangulasi sumber untuk tehnik keabsahan data. Berdasarkan hasil penelitian selama pandemic ini Cinema XXI melalukan kegiatan Brand Activation berupa : Social Media Activation, Promotion Activation dan Marketing Event Activation .Brand Activation yang dilakukan oleh Cinema XXI dengan cara mengajak konsumen, dalam hal ini adalah penoton dan kemudian memberikan experience untuk bisa tetap berkomunikasi dan dekat dengan para penontonnya, dan yang terakhir melakukan penguatan kembali dengan melakukan promosi.Strategi yang diterapkan oleh Cinema XXI hanya menggunakan 3 dari 4 strategi, yaitu menetapkan target, mencari wawasan konsumen dan juga menentukan tema. Untuk yang menetapkan media tidak digunakan, karena justru hal itu sudah dilakukan terlebih dahulu.Cinema XXI bisa mengembangkan aktivasi brandnya dengan melakukan sebuah trademark, karena melalui media social sebuah karya atau konten bisa digunakan dan disebarluaskan oleh siapapun. Kegiatan aktivasi brand yang bisa dikembangkan adalah melalui Sponsorship Activation yang merupakan jenis brand activation di mana brand mendanai suatu kegiatan. Contoh: mendanai kegiatan olahraga, musik, dan sebagainya.
STRATEGI CITRA BRANDING RUMAH SAKIT INTERNASIONAL NHS MELALUI KOMUNIKASI PEMASARAN TERPADU Niken Sasadhara Sasmita; Santi Isnaini; Irfan Wahyudi
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.194

Abstract

This article results from research on the brand image strategy carried out by the National Hospital Surabaya (NHS) through integrated marketing communications. This study is on health services bases in the community currently entering the industrial and business era. The main problem arises in-hospital services, which have developed into an industry and are profit-oriented. This problem puts pressure on hospital managers and owners, especially on the cost dimension in private hospitals. Private hospitals must continue to improve management capabilities in carrying out hospital operations with good quality standards to the best compared to other hospitals. The research uses a case study research method with a qualitative approach. Data collection and analysis techniques use observation and in-depth interviews so that they can be analyzed exploratively. The results of this study are the first are there are many reasons why the marketing department of NHS adopts Integrated Marketing Communication (IMC) in their sales strategy. It also happens in the healthcare industry, namely hospitals. One of the reasons that become the basis is that marketers understand and recognize strategies integrating into various communication functions rather than running these communication functions alone. Second, marketing communication theory becomes the rationale for processing data and analyzing the phenomenon of problems regarding strategic concepts in policy determination to the direction of marketing communication strategies carried out by NHS hospitals. This research concludes that the main problem arises in hospital services, which have developed into an industry and are profit-oriented. Strategic management skills will become more critical as pressure increases to find future revenue and growth opportunities. These opportunities will come through various combinations of new healthcare products and services, increasing penetration into high-priority market segments, or accessing new markets that are not serving currently.
Preferensi Orang Tua di Keluarga Indonesia di Pulau Jawa dalam Mencari Informasi Mengenai Covid 19 Yuli Nugraheni; Brigitta Revia Sandy Fista
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i1.219

Abstract

Research on the preferences of Indonesian families on the island of Java in seeking information regarding Covid 19 through social media was carried out with the aim of knowing the choice of media and the type of information sought by families on the island of Java regarding Covid 19. The study was focused on the island of Java because until now the distribution of daily cases The highest number of COVID-19 is in Java, namely in West Java, Central Java, East Java, DKI, DIY, and Banten. This research was conducted with a quantitative approach with descriptive research types and survey research methods conducted online with a sample of 100 families consisting of mothers and fathers. which are spread over 6 provinces in Java Island which will be taken using cluster sampling technique. The theory used is uses and gratification, preference, information seeking and social media. The results show that father's media exposure is a social network with the Instagram application. The most sought-after information is information about the spread of Covid cases in the world and Indonesia. The frequency of searching for information on covid is carried out every day with a duration of less than 2 hours. Mother's media exposure can be concluded as follows: social network with Facebook application. The most sought-after information is information about the spread of Covid cases in the world and Indonesia. The frequency for searching for information on covid is carried out every day with a duration of less than 2 hours. Keywords: preference; family; media; covid 19
Jurnalis Data : Satu Data Indonesia (SDI) Lemah Data Maulana Arief; Amalia Nurul Muthmainnah
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.220

Abstract

ABSTRACT The government built Satu Data Indonesia (SDI) as part of implementing the principle of open government. Through SDI, all data from the government from in Indonesia including data from government agencies can be easily accessed by visiting the data.go.id website. This situation should be a good ecosystem to develop data journalism in Indonesia, because the government provides abundant data. This study aims to see the implementation of SDI from the perspective of data journalists. Data journalist is a profession that is directly related to SDI, they are tasked with managing data to be presented to the public in a simple and easy-to-understand manner for the general public. By interviewing data journalists from Katadata and Lokadata (two online media who declare themselves as data journalism), this qualitative research is expected to provide constructive input on the implementation of One Data Indonesia. In general, the existence of SDI is appreciated by data journalists. But data journalists from Katadata and Lokadata do not use SDI as part of their news-seeking activities. They see SDI has basic problems, the lack of data availability, data relevance problems, problems with easy data access, no data updates (updates) to data reliability. In addition, problems with data updating and data reliability, on the other hand, not all regions in Indonesia are connected to SDI. As a result, data journalists do not use Satu Data Indonesia as an instrument to make news. They prefer to dig up data through data mining on the internet and collect data gradually in their data bank for processing at a later date. Keywords: One Data Indonesia, Open Government, Online Media, Data Journalism
HUBUNGAN DIANTARA AUDIENSI DAN MEDIA RADIO UNTUK MENYEBARKAN INFORMASI. Nevrettia Christantyawati; Aswin Tangdiesak
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.221

Abstract

The research aims to reveal how the audience both in providing and propagating the traffic information and urban neighborhood experiences. Although nowadays there are abundant of smartphone based-traffic applications, this study explain the media equation theory still work to figure out audiences and media relations. Basically, the information process is very conventional way through Gatekeeper team. The distinguishment is the additional process to broadcast in multiplatform social media such as Facebook and Twitter. This study conducted using depth interview among the audiences, gatekeeper team of Suara Surabaya FM to collect data and the observed the work of informations propagating in social media. The conclusion is that the audience and media relations in sharing and propagating information on the “Kelana Kota” Program on Radio Suara Surabaya FM took place every day and the audience also participated in providing the information they received around Surabaya and the sub urban area. The main crucial finding why the program in propagating urban traffic information does exist amidst the smartphone mobile application is that the radio has power to interact and communicate as human friend. Whilst listening to some informations as well as favourite music plays on, audience can experience well entertained. Compare to smartphone traffic application, the audience prefers rather as additonal information.
Persepsi Khalayak Warga Kampung Kota Surabaya tentang Radio Kampung sebagai Media Informasi Kependudukan Anak Agung Istri Satvikadewi; Merry Fridha Tri Palupi; Diana Yemima; Hesti Rochmat Wulandani
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.222

Abstract

This study aims to describe the perception of the people of Surabaya about ‘radio kampung’. Basically, Radio Kampung is a community-based radio that was initiated, organized, and give its most benefits to the kampung inhabitant. The Surabaya’s Department of Population and Civil Registration (Dispendukcapil) wish radio kampung to become a strategic partner in disseminating information about civil administration services, considering the importance of involving the community at a smaller population level in the information dissemination process. The Community Satisfaction Index (IKM) Report showed that service quality of the The Surabaya’s Department of Population and Civil Registration (Dispendukcapil) showed a decrease in the in 2020 by 3 points compared to the achievement in 2019, although it was still categorized as good. To improve their service quality, Dispendukcapil started with increasing public information access to information about civil administration procedures, one of which is by initiating multi-platform information media, including radio. The survey results show that ‘radio kampung’ is perceived as a radio organized by, from and for the villagers (47%). 51.1% audience expect the ‘radio kampung’ to be an online radio that can be accessed by anyone via computers and gadgets.
MOBILE JOURNALISM PADA PRODUKSI MATERI BERITA KOMPASTV Alvian Dwi Putranto; Irwansyah
Jurnal Spektrum Komunikasi Vol 10 No 3 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i3.231

Abstract

The digital era as it is today makes humans able to take advantage of various existing technologies to facilitate their work, including in the field of journalism. Mobile journalism is a video journalism practice that only relies on mobile devices and various accessories. KompasTV as news television is also trying to optimize mobile journalism to produce news material. This study aims to determine how the implementation of mobile journalism in the production of news material and its relationship to the speed and quality of KompasTV news broadcasts. The method used is literature review, interviews and also observation. The results of this study are that mobile journalism can increase the reactivity of journalists to events so that the actuality of the news will increase. There is a significant reduction in cost but also in quality of impressions. Mobile journalism has advantages and disadvantages, but this depends on how a journalistic media organization can work around it so that there is a balance between the speed of news delivery and the quality of the impressions.
Roland Barthes Semiotics Analysis in Tokopedia Advertising Ramadhan Special Kezia Nafiry; Sheryn Wijaya; Zakiah Nuril Safiirah
Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i4.233

Abstract

COVID-19 pandemic that hit the world, including Indonesia, gave a huge impact on many factors, especially the mobility of people, in carrying out their daily activities. To help this problem, Tokopedia which is one of the biggest e-commerce in Indonesia communicated special advertising activities throughout Ramadan with the slogan “Dekatkan yang Jauh, Kirim yang Bermakna''. The ads are very interesting, because it describes the condition of recent society or situation in the pandemic COVID-19, so the authors do a semiotics approach to dissect the meaning of the signs displayed in the advertisement in from plot, facial expressions, gestures, and backgrounds by using Roland Barthes' semiotic approach to dissect the meaning of the signs displayed in advertisements in connotation, denotation, and myth. The conclusion from analysis shows that Tokopedia wants to create a myth that 'far' has different meanings depending on how someone responds to it, besides that Tokopedia also wants to convey the message that no matter how far the distance that is the limit during the pandemic period can be reached by Tokopedia. Through the research made, it can be seen that the role of plot, facial expressions, gestures, and background in an advertisement is very important in conveying messages to the public so that it needs to be displayed properly.
Narasi Demokrasi Dalam Buletin Al Islam Pundra Rengga Andhita; Ade Tuti Turistiati
Jurnal Spektrum Komunikasi Vol 10 No 3 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i3.234

Abstract

Penelitian ini mengkaji tentang narasi demokrasi yang tersirat dari teks dalam Buletin Al Islam dengan memerhatikan struktur makro, superstruktur dan struktur mikro. Penelitian ini menggunakan analisis wacana kritis model Van Dijk. Dari analisa tersebut berhasil diungkapkan bahwa struktur makro dalam buletin Al Islam menyajikan tema saling mengait satu sama lain, dengan implikasi pada konklusi ide yang ditawarkan oleh pemilik buletin. Tema mampu disusun melalui eksplorasi dinamika sosial masyarakat dengan sasaran terbangunnya proksimitas sosial antara teks dan pembacanya. Melalui proksimitas itulah diharapkan akan terbangun kesadaran kritis pembaca yang sesuai dengan pemilik teks. Adapun dilihat dari superstruktur, teks dalam bulletin ini memiliki judul, lead dan muatan story telling yang memunculkan suasana kegetiran. Suasana tersebutlah yang berpotensi menyentuh sisi sensitif pembaca. Suasana ini berimplikasi pada lahirnya rasa skeptisme pembaca dalam menilai realitas di luar teks. Nantinya skeptisme itu bisa memudahkan pembaca untuk menerima gagasan utama yang disampaikan dalam teks tersebut. Kemudian, dari struktur mikro, teks dalam buletin ini mengupayakan produksi wacana yang membentuk pemahaman pada gambaran ideal masyarakat yang komparatif antara kondisi di dalam dan di luar teks. Persinggungan antar keduanya dilakukan secara komparatif dan bisa melahirkan kompetisi gagasan tertentu.

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