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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
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Internal Factors Affecting Entrepreneurial Interest of IBM-RC Students Universitas Ciputra Surabaya Anastasia Natali Abdi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4353

Abstract

The number of people who do not have jobs is a in Indonesia, with the continued increase in the number of unemployed, it will weaken the country's economy because more and more people are without work and are unable to meet their daily needs therefore entrepreneurs are needed to create jobs to reduce unemployment. To become an entrepreneur, several factors are needed to foster interest in entrepreneurship, both internal and external factors. The purpose of this study was to determine and analyze the internal factors that influence the entrepreneurial intention of International Business Management-Regular Class students at Ciputra University Surabaya. The method used in this study is a quantitative method by distributing online questionnaires. The sample in this study were 97 IBM-RC students Ciputra University Surabaya. The results of this study indicate that personality, self-efficacy, entrepreneurial motivation and entrepreneurship attitude are internal factors that influence the entrepreneurial intention of IBM-RC students Ciputra University Surabaya, while risk taking is not a factor that affects the entrepreneurial intention of IBM-RC students Ciputra University Surabaya.
The Role of Bandwagon Effect as an Intervening Variable in The Relationship Between Social Media Marketing and e-Wom on The Buying Interest of Potential Buyers Byfe Art Studio Yolanda Febrina
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4360

Abstract

This study aims to determine the role of bandwagon effect as an intervening variable in the relationship between social media marketing and eWOM on the buying interest of potential buyers of Byfe Art Studio. In this study there were 4 variables used and analyzed the relationship between variables including the mediation relationship. The variables in question are social media marketing, eWOM, bandwagon effect, and buying interest. The results of the analysis can later be used by Byfe Art Studio to improve social media marketing performance and increase potential buyers' buying interest. Researchers use quantitative types of research. In this study, there were as many as 179 people used as samples. The data analysis technique used is the structural model equation with the partial least square (PLS-SEM) method. The tool used as a data analysis instrument is the SMARTPLS program. The results of this study are that ocialmedia marketing affects eWOM, the formation of bandwagon effect, and potential buyer buying interest, eWOM affects the formation of bandwagon effect but does not affect potential buyer buying interest , bandwagon effect influence on buying interest and be able to mediate the relationship between eWOM and buying interest , but unable to mediate the relationship between social media marketing and potential buyer buying interest
The Influence of Socioemotional Wealth on Entrepreneurial Orientation and Business Performance in Family Business Ni Made Erina Arya Puspita
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4364

Abstract

This research aims to analyze the influence of Socioemotional Wealth and Entrepreneurial Orientation towards Business Performance of Family Business. The background of this research is the decline of family businesses, especially when passing over to the second generation, due to the lack of attention of succession in the family businesses' long-term orientation. Thus, Socioemotional Wealth and Entrepreneurial Orientation are suggested to provide significant influence on the family businesses' Business Performance, especially in helping to maintain and passing the succession to the next generation. This research is a quantitative research analyzed using SEM-PLS. questionnaire The data is gathered from 60 respondents, who are members of UC Family Business Community, using online questionnaire with likert scale, and is calcultated using sampling method called "Rule of Thumb". The independent variables of this research are Socioemotional Wealth and Entrepreneurial Orientation, and the dependent variables of this research are Entrepreneurial Orientation and Business Performance. The result indicates Socioemotional Wealth has positive and significant influence towards Entrepreneurial Orientation and Business Performance, and Entrepreneurial Orientation has positive and significant influence towards Business Performance.
Analysis of The Effect of Service Quality and Company Image on Customer Loyalty at Graha Elektronik Store in Palembang City Mediated by Customer Satisfaction Michel Vincencia; Elia Ardyan
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4366

Abstract

This study aims to examine the influence of service quality and corporate image on customer loyalty through customer satisfaction as a mediating variable at Toko Graha Elektronik in Palembang City. The variables studied were service quality (X1), corporate image (X2), customer satisfaction (M) and customer loyalty (Y). The analysis tool used is SEM-PLS. The population in this study are customers of Toko Graha Elektronik who have made purchases at least twice with a sample of 180 respondents. The results showed that service quality has an effect on customer satisfaction, company image has an effect on customer satisfaction, service quality has no effect on customer loyalty, company image has no effect on customer loyalty, customer satisfaction has an effect on customer loyalty, service quality has an effect on customer loyalty through customer satisfaction as a mediating variable, and corporate image has no effect on customer loyalty through customer satisfaction as a mediating variable at Toko Graha Elektronik in Palembang City.
The Influence of Promotions and Prices on The Purchase Decision of Mie Setan Noodle and Dimsum Gresik Products In The Future Covid-19 Pandemic Arka Atyanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4439

Abstract

Mie Setan Gresik is one of the businesses affected by the COVID-19 pandemic. Mie Setan Gresik is engaged in food and baverage which sells various food and drinks, especially noodle dishes. The purpose of this study is to determine whether promotion and prices can influence consumer purchasing decisions during the Covid-19 pandemic. This study used quantitative with a sampling formula using purposive sampling. The results of this study are that prices and promotions can influence consumer purchasing decisions during the Covid-19 pandemic. This is indicated by the T-Test on the prices and promotions variables with values of 0.00 < 0.05.
The Influence of Service Quality on Purchase Decision with Brand Image as an Intervening Variable at Pop Hotel Diponegoro Surabaya Maya Paramitha Dewanty Sudirman; Christian Herdinata
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4456

Abstract

This study aims to determine the effect of service quality on consumer purchase decisions through brand image as an intervening variable at POP Hotel Diponegoro Surabaya. The variables studied were service quality (X), brand image (M), and purchase decision (Y). Service quality has five indicators, namely reliability, responsiveness, assurance, empathy, and tangibles. Brand image has three indicators, namely the superiority of brand associations, the uniqueness of brand associations, and the strength of brand associations. Purchase decisions have four indicators, namely the stability of buying after nowing product information, deciding to buy because the brand is the most preferred, buying because it suits their wants and needs, and buying because they get recommendations from others. The population in this study were all consumers at POP Hotel Diponegoro Surabaya. The number of respondents in this study was 120 people with the criteria of respondents who decided to stay at POP Hotel Diponegoro Surabaya at least once and aged 17-65 years. This study uses a quantitative approach with data processing techniques using SEM-PLS. The results of the study show that service quality has a significant effecton purchase decision; brand image has a significant effect on purchase decision; service quality has a significant effect on brand image; and service quality has a significant effect on purchase decision through brand image as an intervening variable.
The Role of Customer Satisfaction as a Mediator for Service Quality and Perceived Value in Influencing Brand Loyalty Event Organizer Heaven Flow Made Hadi Nugraha; Hermeindito
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4472

Abstract

The purpose of writing this thesis is to obtain empirical evidence and to analyze and explain how customer satisfaction mediates service quality and perceived value in influencing brand loyalty at event organizer service company Heaven Flow. The variables of this study consist of the dependent variable, namely service quality and perceived value, the mediating variable, namely customer satisfaction, and the dependent variable, namely brand loyalty. The sampling method used in this study is a saturated sample with 114 Heaven Flow customers as respondents. All hypotheses of this study were tested using SEM-PLS analysis using Warp-PLS version 3.0. The results of this study indicate that service quality has a positive and significant relationship to brand loyalty and customer satisfaction, perceived value has a positive and significant relationship to brand loyalty and customer satisfaction, customer satisfaction has a positive and significant relationship to brand loyalty, and customer satisfaction is able to mediate the effect of service quality and perceived value on Heaven Flow brand loyalty as an event organizer service company.
Factors Affecting Product Purchase Decisions at Griya Dien Qahira Nazila; Hermeindito
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4473

Abstract

This research examines and analyzes the factors affecting product purchase decisions at Griya Dien. The variables of this study consist of the dependent variable, namely purchasing decisions, and the independent variables, namely personal factors, psychological factors, cultural factors, and social factors. The sampling method used in this study is non-probability sampling with a total of 70 consumers of Griya Dien respondents. All hypotheses of this study were tested using multiple linear regression using SPSS 27. The results of this study indicate that personal factors have a positive and significant influence on purchasing decisions, psychological factors do not have a significant influence on purchasing decisions, cultural factors have a positive and significant influence on purchasing decisions, and social factors have a positive and significant influence on purchasing decisions
The Effect of Product, Price, Distribution, and Promotion on The Purchase Decision of Rice Seed Product in Jember Nurul Hikmah; Liliana Dewi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4474

Abstract

The background of this research is the increase of return on sales of rice seeds product and the failure to achieve the sales target in 2021 which occurred at CV Bunga Tani Sejahtera, a producer of rice and corn seeds. Based on complaint data throughout 2021 indicate that there are problems with product, price, distribution and promotions, so evaluation and improvement are necessary. The purpose of this study was to determine the effect of product, price, distribution, and promotion on purchase decision of rice seed product in Jember. This study used 210 respondents that collected from four sub-districts in Jember, namely Balung, Gumukmas, Tanggul and Mayang. This research is quantitative research with multiple linear regression analysis method. The result showed that there is effect of product, price, and promotion on purchase decision of rice seed products in Jember. Meanwhile, distribution has no influence on purchase decision. Simultaneously, product, price, distribution, and promotion have an influence on the purchase decision of rice seed products in Jembe. The dominant influence on the purchase decision is product. The company is expected to improve product, evaluate price, and expand the promotion of rice seed products so the sales return can be reduced in the following years and market can develop.
The Influence of Health Consciousness and E-Service Quality on Traditional Medicine Purchasing Decisions (Case Study of CV Dari Teman Sejati) Yosiah Tutus Angriawan Jaya Diningrat; Denpharanto Agung Krispimandoyo
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4475

Abstract

The purpose of this research is to examine and analyze the influence of health consciousness and e-service quality on the purchasing decisions of traditional medicines. The background to this research stems from the discovery of the phenomenon of increasing health awareness in the community but sales to companies are experiencing a downward trend. In addition, in the digital era where people are active in transacting online to meet their needs, companies are interested in developing distribution through e-commerce. The company also wants to develop a new market through a new product, Teki Tea for menstrual pain. Therefore, in this study the respondents who were focused were women aged 15-29 years, with the criteria of having bought traditional medicine online. Total respondents were 154 with data collection through questionnaires and processed using SPSS software. The results of this study indicate that health consciousness and e-service quality have a positive and significant effect on the decision to purchase traditional medicines.

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