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Eric Harianto
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
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Designing Blue Ocean Strategy at UD Rejeki Hans Hermanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4006

Abstract

The property industry is an industry that has intense competition. The competition creates an oversupplied condition where there are more goods offered when compared to market demand. This condition causes market players in the property industry to tend to conduct price wars. This competition is also felt by UD Rejeki as one of the players in the property industry. In order to avoid this fierce competition, companies must present innovations. This research uses Blue Ocean Strategy as a tool to design strategies so that UD Rejeki can avoid market saturation and price wars, and become a sustainable company. The design of Blue Ocean Strategy in this study is designed through the Strategy Canvas, Value Innovation, and Four Action Frameworks. This research method uses interviews from various sources that have been selected using purposive sampling method. Interviews were conducted in a semi-structured manner and documentation was conducted using transcripts, photos, and voice recordings. Data validity and reliability were tested using source triangulation.
The Role of Integrated Marketing Communication (IMC), on Purchase Decision Through Customer Experience in Housing PT. Grand Zamzam Indonesia Ma'ruf Nidhomuddin; David Sukardi Kodrat
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4026

Abstract

Housing is one of society's essential needs, and PT. Grand Zamzam Indonesia is a property developer in Lumajang. Due to the rapid competition in the housing market, Integrated Marketing Communication (IMC) is crucial to provide the right customer experience and maximize purchasing decisions. The questionnaire was distributed directly to customers (buyers) of PT. Grand Zamzam Indonesia, with a total of 129 respondents. The data analysis was conducted using Smart PLS software version 3.0. Based on the results of data processing, the researcher draws the following conclusions: the effect of IMC on purchasing decisions through customer experience is higher, with a coefficient (O) of 0.342, compared to the direct effect of IMC on purchasing decisions, with a coefficient (O) of 0.266. Briefly, the researcher suggests the following recommendations based on the study findings: 1) For the IMC variable, the researcher recommends modifying the lowest mean of X2.1 (information via Tik Tok) with a mean of 3.42. The highest mean at X3.1 (meeting directly with marketing in the marketing office) with a mean of 4.12 should be maintained; 2) Regarding the customer experience variable, the company is advised to develop new strategies for the lowest mean of Y2.2 (freelance marketing recommendations) with a mean of 3.56. The highest means at Y1.1 (selection of house type) and Y1.2 (reputation brand) with means of 4.22 should be maintained with more innovative approaches.
The Influence of Technology Acceptance Model (TAM) Theory on Intention to Reuse Mobile Banking with Customer Satisfaction as Intervening Variable (Case Study of BRIMO Application in Workers PT. Bank Rakyat Indonesia Kantor Wilayah Surabaya) Zuhrotus Sholihah Zain; Timotius Febry Christian
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4233

Abstract

This study examines the effect of the technology acceptance model (tam) on the intention to reuse mobile banking with customer satisfaction as an intervening variable (a case study of the BRIMo application on employees of PT Bank Rakyat Indonesia Surabaya Regional Office), using the purposive sampling method with a total sample of 140 workers from various fields division in PT Bank Rakyat Indonesia (Persero) Tbk regional office Surabaya. The data analysis technique used structural equation modelling (SEM) analysis with the help of the Smart PLS 4 program. The findings show that the elements of the technology acceptance model (tam) theory of perceived usefulness and perceived ease of use have an influence on customer satisfaction, and perceived usefulness, perceived ease of use, customer satisfaction have an influence on intention to reuse in accordance with the hypothesis built in the study. In this study, customer satisfaction has no influence as an intervening variable between perceived ease of use and intention to reuse. The implication of this research is that PT Bank Rakyat Indonesia continues to pay attention to the BRImo application, always providing convenience and comfort for users. The company also pays attention to the reviews given by BRImo users, through good reviews it will have a good impact on the company.
The Effect of Spiritual Leadership and Nurse Performance Through Quality of Work Life and Job Satisfaction (Study in RSUD dr. Doris Sylvanus Palangka Raya) Yacinda Chresstela Prasidya Norianggono; Danes Jaya Negara; Roby Sambung
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4249

Abstract

Job satisfaction and quality of work life as mediating variable in this research. This study aims to examine and assess the connection between spiritual leadership and the performance of nurses. The 152 nurses that participated in this study were millennial nurses with the status of Civil Servant ranging in age from 27 to 42 in dr. Doris Sylvanus Hospital Palangka Raya, Smart PLS 4.0 was used for data analysis. The research results indicate that spiritual leadership does not significantly impact nurse performance, Meanwhile, the quality of work life affects the performance of nurses. In addition, spiritual leadership has a significant influence on the job satisfaction and quality of work life, there was a significant influence between job satisfaction on nurse performance and quality of working life does not have a significant influence on nurse performance. The mediating role of quality of work life on the relationship between spiritual leadership and nurse performance had no significant effect. However, nurse performance is strongly influenced by spiritual leadership mediated by job satisfaction.
The Combination of Attributes that Becomes Consumer Preferences towards Ready-to-Drink Swallow Birdnest Beverasge Product Raymond Koespianto; Bambang Sugiyono Agus Purwono
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4286

Abstract

A healthy body helps human everyday’s activities that drives for their success. With the increase of people’s awareness for health, the demand for healthy instant products has become an opportunity that covers what the market needs. Seeing all the opportunities, the researcher has an idea to launch his own business independently which is to create a ready-to-drink swallow’s nest beverage product called “Fei Ran.” This study aims to determine the market demands so that this the launch of this business can go smoothly. The ready-to-drink swallow bird nest beverage product will consist of four attributes which are taste, packaging, price, and brand, each consisting of two levels. This research is supported using conjoint analysis which will assisted with the help of a computer software, where respondents will provide an assesment and make decisions according to their preferences from a total of 16 different combination of attributes for ready-to-drink swallow’s nest beverage product. From a total of 100 respondents ages ≥ 30 years that belongs to middle to upper class, the overall results show that the majority of consumer most preferred ready-to-drink swallow’s nest beverage product is a product that has Original as its taste, use bottle shaped packaging, price at Rp. 70,000 – 85,000, and has a brand design that has a red logo concept.
The Effect of Liquidity Ratios, Profitability Ratios, and Solvency to Value Ratio Company Studies on Sector Companies Consumer Goods Industry Listed on IDX Period 2018-2021 Eka Yusania Viranda; Tony Antonio; Agus Arman
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4306

Abstract

This study examines the effect of the company's liquidity, profitability, and solvency ratios on company value and company size is used as a control variable. Using the Purposive Sampling method with a total sample of 184 business entities in the consumer goods industry sector in Indonesia for the 2018-2021 period. The data analysis technique uses multiple linear regression analysis with the help of the SPSS 26 program. The findings showed that the liquidity ratio had no impact on the value of the company, while the ratio of profitability and solvency had a significant influence on the value of the company according to the hypothesis built in the study. The size of the company proved to significantly affect the value of the company. The implication of this research is that investors can use financial ratio analysis to make decisions before investing. Companies must also pay attention to their financial performance if they want to get investment funds. Large-scale companies usually have a large number of assets so that they can generate large profits, this is what can increase the value of the company.
Analysis of Factors Shaping the Purchase Decision of Domestically Produced Ultrasound Products in PT. MHJ Sunardi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4330

Abstract

In order to support the improvement of the domestic medical equipment industry and supporting government programs, PT. MHJ needs to pay attention to what factors create customer purchasing decisions on USG products. This is very important for manufacturers or the domestic medical equipment industry to know, bearing in mind that there are still many negative assumptions about domestically produced goods. The purpose of this study is to find out what factors shape the purchasing decision of this domestically produced USG product. The population of this study were doctors from 10 hospitals and clinics that collaborated with PT. MHJ as many as 3.368 doctors, where the number of research samples was taken using a purposive technique with the criteria of users who want to take their time to fill out the questionnaire so that a total sample of 60 users is obtained. This study used a quantitative approach with a measuring tool in the form of a questionnaire and analyzed using the SPSS program. The results of the study found that there are 7 factors that create the purchase decision of USG products, namely product, supplier, technology, relationship, market, environment, and reliability factors.
Analysis of the Effect of Product Quality and Service Quality on Repurchase Interest in Culinary UMKM Mediated by Mediating Customer Satisfaction: a Case Study on We'e Dewe Snacks Yolanda Gilang Puspita
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4344

Abstract

This study aims to examine the effect of product quality and service quality on repurchase intention directly or indirectly through customer satisfaction. The variables studied were product quality (X1), service quality (X2), customer satisfaction (M), and repurchase intention (Y). The method used in this study is using quantitative approach and analyzed using SEM-PLS. Data collection was done by using a questionnaire which was distributed online using the google form. The population in this study are people who have bought Jajanan We'e Dewe products at least 1 (one) time. Meanwhile, the research sample criteria are the customers of Jajanan We'e Dewe who have visited IG, Whatsapp, or came directly to Jajanan We'e Dewe and have an interest or desire to repurchase Jajanan We'e Dewe products. The number of respondents in the study were 50 people. The result of the study had found that there was a significant influence on the effect of product quality and service quality on customer satisfaction, the effect of customer satisfaction on repurchase intention, and the effect of product quality and service quality on repurchase intention through customer satisfaction. Meanwhile, the direct effect on product quality and service quality on repurchase intention did not show significant results.
The Role of Attitude in The Relationship of Convenience and Customer Service to Purchase Intention on the PT Farah Oriental Carpet Website Benazir Fahim; Helena Sidartha
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4345

Abstract

This study aims to determine the role of attitude as an intervening variable in the relationship between convenience and customer service towards purchase intention on the PT Farah Oriental Carpet website. The population in this study are the customers of PT Farah Oriental Carpet. For the sampling, this study applied a purposive sampling method with the fulfillment of the criteria which includes having an interest in the products or services offered by PT Farah Oriental Carpet, being part of PT Farah Oriental Carpet's customers who received Farah's Oriental Rugs &; Carpet's WhatsApp Blast Website, and having visited Farah's Oriental Rugs &; Carpet's Website page. Therefore, 140 samples were collected in this study using the Hair formula. The data analysis method used is quantitative and processed using SmartPLS 3.0 software. The results of this study indicate that convenience and customer service have a significant effect on attitude, convenience and customer service have a significant effect on purchase intention, and attitude have a significant effect on purchase intention.
The Influence of The Work Environment on Organizational Citizenship Behavior Mediated by Job Satisfaction (Case Study of Employees of PT. Sketch Cipta Graha) Yuni Putri Dewantara; Damelina Basauli Tambunan
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4352

Abstract

The construction sector is a potential sector with many competitors. Competition in the construction sector is very competitive and companies with strong human resources are needed to win the competition. Organizational citizenship behavior plays a role in the company's success, because a successful company requires human resources who work beyond the set expectations, without expecting any imbalance. Organizational citizenship behavior is an act of extra HR role in a company, regardless of all the industries the company is involved in, including the construction service industry. In forming a strong OCB, several factors are needed to influence it, such as job satisfaction which can be influenced by the work environment. This study will examine the effect of the work environment on organizational citizenship behavior which is mediated by job satisfaction of employees at PT. Sketch of Cipta Graha, Surabaya. The sample in this study amounted to 33 people. This study uses the Structural Equation Model - Partial Least Square Method using SMARTPLS 3.0 software. Based on the results of data analysis, it can be interpreted that the work environment has a significant effect on job satisfaction, job satisfaction has a significant effect on the behavior of organizational members, the work environment has a significant effect on the behavior of organizational members, and job satisfaction mediates the significant influence of the work environment on the behavior of organizational members.

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