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Basthoumi Muslih
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JL.KH AHMAD DAHLAN NO.76 KEDIRI
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KIC
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover Lusi Tri Wahyuni
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to increase knowledge about digital marketing for MSMEs and how method increase  turnover MSME sales ​ Design/Method/Approach: In this research, researchers used qualitative methods . With Technique interviews , observations And documentation . Object study This is the UMKM Kebab Hamed on Jl. Dahlia No.3, Mangunrejo, Tulungrejo, Kec. Pare, Kediri Regency. Research Finding: results study showing that Utilization of digital marketing in means promotion to enhancement turnover sale. Research limitations: Research limitations this is a lack of time in doing interviews because MSME product owners are difficult to find.
Using Instagram as a Promotional Media to Build Brand Awareness in Mushroom Kaliraya MSMEs Widya Indiana
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to determine the use of Instagram as a strategy in building brand awareness of Mushroom Kaliraya MSMEs. Design/Method/Approach: This research uses a qualitative approach with qualitative approach analysis techniques carried out using a reduction process. Data collection techniques in this research were carried out by means of interviews, observation and documentation. Research Finding: That by implementing promotions using Instagram carried out by UMKM Mushroom Kaliraya , they have utilized the features on Instagram such as photo and video features, comments for interaction, captions for messages, and location, hashtags to help disseminate information and also increase feedback, as well as involves four elements of the marketing mix (product, price, place, promotion) which are factors in influencing brand awareness so that it gives a good impression in the minds of consumers which is formed as a local brand that is easily accessible. Research limitation: Lack of observation means not being able to gather information about promotional strategies. This limits the research's ability to provide in-depth insights. In further research, it is hoped that new problems can be discovered.
Analysis of Economic Digitalization of IKM Pande Besi as Supporting Strategies for Developing Product Marketing Intensity Bella Arum Kristanti; Tuwis Hariyani; Rini Ratna Nafita Sari
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of the research is to determine the influence of modern technology consisting of the use of smartphones and digital marketing on increasing marketing of iron pande products. Design/Method/Approach: The type of research in this research is Quantitative Method. This data collection was carried out using research instruments in the form of interviews and questionnaires as the main data sources, and secondary data sources were also used to complete the research. The analysis used in this research uses Binnary Logistic Regression Analysis. Research Finding: Gadget ownership, digital marketing and price factors influence the marketing intensity of Pande Besi SMEs. The digital economy is a new challenge that is being faced by business actors, including SMEs. Therefore, SMEs must be able and ready to run their businesses using the digital economy concept.
Improving the Quality of MSME Marketing Via Social Media at the Hamed Kebab Business Ike Natalia Krisma Yunita
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: For know how can Hamed Kebab MSMEs in the village of Kampung England Pare increase  marketing through social media. Design/Method/Approach: Study This is study purposive qualitative. For identify role social media in increase activity marketing owner of Hamed Kebab UMKM in English Village. Method data collection is carried out with technique interviews and observations. Research Finding: results from study This is can increase quality marketing via social media, you can help MSME owners in promotion manufacture content. Research limitation: The limitation of this research is that it exists lack of time is due owner difficult found.
The Influence of Living Necessities, Impulsive Buying, Hedonic Conformity on Students' Interest in Using Online Loan Services is Mediated by Perceived Ease of Use Esa Zulfamaylia Maharani; Ika Indriasari; Ratih Hesty Utami
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This research was conducted with the aim of determining the influence of subsistence needs, impulsive buying, and hedonic conformity on PGRI University Semarang students' interest in using online loan services through perceived ease of use. Design/Method/Approach: This research is descriptive research with a quantitative approach because it is suitable to determine the influence of life needs, impulsive buying, and hedonic conformity on students' interest in using online loan services which is mediated by perceived ease of use. This research will take primary data, so the data collection technique will be carried out by distributing questionnaires online via Google Form to students who are interested in using online loan services. Research Finding: The research results of the impulsive buying and hedonic conformity variables show that there is no significant influence on students' interest in using online loan services, however the independent variables which are supported by connecting variables such as impulsive buying through perceived convenience show the results that there is a significant influence on students' interest in using online loan services. Meanwhile, the results for the necessities of life variable show a significant influence on students' interest in using online loan services. Research limitation: Research time creates limitations for researchers to maximize this research, lack of time to distribute questionnaires more widely because researchers are also working so the focus is divided between research and work. It is recommended that future researchers focus on research so that the results are more relevant, expand the population, and also add variables to increase knowledge about finance, especially fintech peer to peer lending.
Optimizing Employee Performance through an Effective Combination of Leadership, Work Ethic, and Work Discipline: A Study in the Contemporary Business Context Destia Risa Dwi Safitri; Basthoumi Muslih
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The current study tried to examine the effect of leadership, work ethic, and work discipline on employee performance at CV Putra Jaya - Nganjuk Regency. Design/Methode/Approach: This study employs a quantitative methodology incorporating causality techniques. The research is conducted at CV Putra Jaya, situated in Ketandan Village, Lengkong District, Nganjuk Regency. Total sampling is employed as the sampling technique, involving a comprehensive sample of 46 respondents. Data analysis is conducted using the multiple linear regression technique. Research Finding: Leadership, work ethic, and work discipline have a positive and significant influence on employee performance at CV Putra Jaya - Nganjuk Regency, partially and simultaneously. This indicates that if leadership at CV Putra Jaya going better, the employee performance will increase more. If the work ethic among CV Putra Jaya employees going better, higher employee performance will be achieved. Literally, increasing work discipline among CV Putra Jaya employees can improve their performance. Determination value of 43.7% indicates that employee performance can be influenced by these three independent variables. Theoretical contribution/Originality: - Practitioner/Policy implication: Leadership of the leader at CV Putra Jaya - Nganjuk Regency at a low effect level should be more flexible and authoritative. Research limitation: Current study variables only influenced employee performance by 43.7%, so other factors need to be studied further. Keywords: Leadership, Work Ethic, Work Discipline, Employee Performance.
The Effect Of Financial Literacy And Economic Literacy On The Financial Management Of Youth In Sumberejo Village Ari Saputri Novita Anggraini; Efa Wahyu Prastyaningtyas; Elis Irmayanti
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This study investigates the potential influence of financial and economic literacy on the financial management of adolescents in Sumberejo Village. Design/Methode/Approach: A quantitative approach is employed, utilizing purposive sampling techniques for the selection of adolescent participants. Data analysis is conducted using t-tests, F-tests, and coefficient of determination testing with the assistance of SPSS software version 23. Research Finding: After analyzing the data, the study reveals a Fcount of 92,251, suggesting that there is a simultaneous impact of both financial and economic literacy on the financial management of adolescents residing in Sumberejo Village. Moreover, financial literacy and economic literacy account for a contribution of 0.569 and 56.9%, respectively, towards financial management.  
The Influence of Halal Labeling, Packaging Design, and Product Variations on Consumer Purchasing Decisions of Kanzler Chicken Nuggets at Happy Frozen &; Fresh 2 Kediri Dheriska Ima Rossynanda; Dian Kusumaningtyas
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research Objective: The purpose of this study is to determine the effect of halal labeling, packaging design, and product variations partially and simultaneously on consumer purchasing decisions of Kanzler chicken nuggets in Happy Frozen &; fresh 2 Kediri Design/method/approach: This study uses a quantitative approach with causal research techniques. The population in this study is consumers who have purchased Kanzler chicken nugget products and the sample used in this study was 40 respondents who had made purchases and data collection through observation, questionnaires, interviews, and literature studies. The analysis techniques used are classical assumptions, multiple linear regression, hypothesis tests (T-test and F-test), and determinant coefficients. Research findings: The results of this study are halal labeling, packaging design, and product variations have a partial and simultaneous effect on consumer purchasing decisions for Kanzler chicken nuggets at Happy Frozen & fresh 2 Kediri. Research Limitations: a limitation of this study is the difficulty of retrieving consumer data.
The Influence Of Electronic Marketplace Marketing, Online Customer Review, And Live Streaming On The Decision To Purchase Ventela Shoes Product In Nusantara PGRI Kediri University Students Tri Subekti Mei Kusumaning Putri; Ismayantika Dyah Puspasari
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This study aims to test and analyze the effects of Marketplace Marketing, Online Consumer Review, and Live Streaming on Consumer Purchasing Decisions through the Shopee Marketplace. Design/Methode/Approach: This research is a type of quantitative causality research with an associative causality approach. The sampling technique uses the accidental sampling method. The population of this research is all active students of Nusantara PGRI Kediri University, with a sample of 40 respondents. This research was conducted using a survey method on Active Students of Nusantara PGRI Kediri University who had purchased Ventela shoe products from the Shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests, coefficient of determination, and t (partial) and F (simultaneous) hypothesis tests. Research Finding: The results of this research prove that the variables Marketplace Marketing, Online Customer Review, and Live Streaming simultaneously and partially have a significant influence on the decision to purchase Ventela shoe products through the Shopee Marketplace among active students at Nusantara PGRI Kediri University. Of the three independent variables, the one that has the most influence on the dependent variable is the live streaming variable with a coefficient of determination value of 0.737.
The Use Of Quizizz And Youtube To Improve The Accounting Literacy Of Vocational Students During Industrial Work Practices Hafis Muaddab
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The purpose of this study is to identify resistance to change and recommend one or more methods to manage that resistance. Group and Google Classroom media, making financial accounting subjects easy for students to understand. Design/Methode/Approach: This research used quantitative methods through descriptive data analysis techniques and experimental approaches. Conducted experimental research in the form of Pre-Experimental Designs with One-Group Pretest-Posttest. The sample used in this research was 27 students from class XI AK 1, using a purposive sampling technique. Data analysis was carried out using the Wilcoxon test and N-Gain test. Conducted online learning during fieldwork practices of second-year vocational high school. Research Finding: Important research results found that the use of Quizizz media was quite effective in learning accounting material. Wilcoxon test data concluded that the Ho result was declared correct and Ha was rejected with Asymp. Sig. (2-tailed) 0.001 < 0.05. The N-gain test found that the N-gain analysis results were at 58.4921% which was concluded to be quite effective. Statically the findings showed that Quizizz and YouTube keep students motivated, and make them pay attention during online learning. Theoretical contribution/Originality : The study adds to the discourse on the usefulness of social platforms in vocational education learning. Practitioner / Policy implication : The study adds to the discourse on the usefulness of Quizizz and YouTube platforms in vocational education settings during fieldwork practices. Research limitation : As this paper focuses on one school, the findings may not be generalizable. In addition, the relatively small sample size could be another limitation.

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