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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 4, No 3 (2015)" : 22 Documents clear

PENGARUH DESAIN PEKERJAAN DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN PEMASARAN MELALUI KEPUASAN KERJA KARYAWAN PT NYONYA MENEER SEMARANG Nurul Fidiyah; Nawazirul Lubis; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Marketing job performance its achievements sales target that was determined in accordance with. Design a good job, work culture that appropriate and job satisfaction, will be able to increase performance marketing. But the achievement results sales that is not suitable target and decreased if compared with previous period is still happen. This Research using census sampling techniques to 56 marketing employees of PT Nyonya Meneer Semarang by using this method interview and instrument data collection questionnaire and guiding interview. Data analyzed in qualitative and quantitative with through tests the validity, and trial reliability. While data analysis done by using regression analysis simple linear regression, multiple linear regression, t-test, F test, path analysis and sobel test. Results of the study showed that job design and work culture significantly affect satisfaction to work and performance. Based on the results count analysis of the line and sobel test showed that the job satisfaction employees is a partial variable mediation between the job design and work culture and suggestions to employees performance that was given. should also be able to build a relationship a harmonious relationship with the owner outlet jamu (northen outlet) that will be able to increase sales PT Nyonya Meneer Semarang.

PENGARUH K3 DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT PERTAMINA (PERSERO) MARKETING OPERATION REGION IV Ade Maulana Aminudin; Apriatni Endang Prihatini; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

HSE implementation and compensation are the factors that may increase employees performance. Based on preface survey in PT PERTAMINA (Persero) MOR IV there are some problems about HSE and compensation that unsuitable with occupation responsibility.The purpose of study was to know HSE and compensation had influence to employees performance partially and simultaneously. The analysis used qualitatif analysis and quantity analysis that were including data quality test, crosstab, corelation test, regression test, and significant test by SPSS 20.0 software. The test results demonstrate that HSE and compensation had influence to employees performance partially and simultaneously. Based on double regression test with signification 0.020, that means HSE had influence more significant than compensation to employees performance at PT PERTAMINA (Persero) MOR IV. PT PERTAMINA (Persero) MOR IV should to equip the HSE tools completesly by adding masker and adjust the employees allowance with job result for increasing employees performance too.

PENGARUH KUALITAS PELAYANAN, STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA (STUDI KASUS PADA KONSUMEN DEALER TUNGGUL SAKTI SEJAHTERA SEMARANG) Desi Trihatmi Yaumil Asri; Wahyu Hidayat; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Over time human needs are increasingly complex, to support human needs so it takes such transportation, an own vehicles. one of the vehicle is Honda motorcycle. Honda motorcycle purchasing in Semarang done by Astra Motor Region of Semarang is supported by some official dealer in Semarang. One of the official dealers is Tunggul Sakti. In the latest five years 2010-2014 Honda motorcycle purchasing in Tunggul Sakti Sejahtera dealer cannot reach the target, only in 2013 and 2014 it can reach the target. There are some factors influencing the purchasing decision in the dealer. They are service quality, store atmosphere, and location. The aim of this research is to figure out if the service quality, store atmosphere, and location influence the purchasing decision of Honda motorcycle in Tunggul Sakti dealer Semarang. The numbers of taken samples are 98, those are taken with purposive sampling technique. The collecting data techniques are questionnaire and interview. The analysis methods used are cross tabulation, correlation experiment, determination, simple linier regression, multiple linier regression, T experiment and F experiment. The result of the research reveals that partially or simultaneously that there is an influence in the service quality, store atmosphere and location towards purchasing decision. The given suggestion for Tunggul Sakti Sejahtera dealer is that they had better improve the service quality of the Tunggul Sakti Sejahtera dealer’s employees by minimizing mistake, adding an AC so that the room will be cooler, and doing any exhibition in central crowd to get closer with consumers.

PENGARUH EXPERIENTIAL MARKETING DAN CONSUMER EXPERIENCE TERHADAP BRAND LOYALTY MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING (STUDY PADA INUL VIZTA SEMARANG) Herdini Sarastiti; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the phenomenon of karaoke as a lifestyle trend today. The more places that offer karaoke variety of services and facilities complete with modern technology to pamper consumers accompanied with the package offers a varied and competitive prices. The offer is aimed to attract people like a big city of Semarang. One of the karaoke placed in the city of Semarang is Inul Vizta. Inul Vizta Semarang trying to increase the number of visitors, but from 2011 to 2013 a decline in the number of visitors. The purpose of this study was to determine the influence of experiential marketing and consumer experience on brand loyalty through brand trust on Inul Vizta Semarang. The type of this research is explanatory research, with data collecting technique by questionnaire and interview. The sampling technique of this research use purposive sampling. The sample in this research were 100 respondents who were Inul Vizta Semarang’s consumer. Both quantitative analysis of this research technique using a validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test), path analysis and sobel test. The results of research shows that experiential marketing and consumer experience in partial positive influence on the brand of trust, experiential marketing and consumer experience a partial influence positive brand loyalty, brand trust influential positive brand loyalty, as well as experiential marketing and consumer experience a partial influence positive brand loyalty through the brand trust. Based on the analysis of test track and sobel show that the variable brand trust is variable intervening against the brand loyalty in this research.

Pengaruh CAR, NIM, BOPO, dan LDR terhadap Tingkat Profitabilitas (pada bank umum go public periode 2008-2012 Muhammad Aldi; Hari Susanta Nugraha; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Bank is the industries which the main activity of the bank itself is fund gathering from public to obtain earnings. The ratio that used for the profitability is ROA and ROE, because it can identify the ability of bank management in managing the assets under their control to generate the income. To see the performance of a bank compared to the other banks, we can compare the absolut figures and financial ratios that achieved from the bank. Because of that thing that already explained, this study named CAR, NIM, BOPO, dan LDR as a ratio that are considered to affect the profitability of the bank. This study aims to determine the effect of the CAR, NIM, BOPO,and LDR against the Profitability level during the period 2008-2012 . Methods in this research using secondary data of each variable . The sample in this study amounted to 35 go public banks period 2008-2012 with purposive sampling technique. Scale measurements using a measuring scale ratio. In linear regression analysis was used and the significance test using SPSS 15.0 .From the results of the data analysis it can be concluded that , CAR has a significant effect on profitability. NIM has a significant effect on profitability. BOPO has a significant effect on profitability. LDR has no effect on profitability. Simultaneously, CAR, NIM, BOPO, and LDR has a significant impact on profitability amounted to 95,6 % . NIM has the biggest impact with 0,350 standardized coefficient beta score. The researchers suggest that management also consider the other factors beside CAR, NIM, BOPO, dan LDR for consideration in analysing the level of bank profitability.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. NASMOCO PEMUDA SEMARANG SECTION BENGKEL Ghassani Mutiara Ramadhani; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

section, have responsibility to achieve organization’s goals. Performance of organization really depends on abilities and competencies of those. PT. Nasmoco Pemuda Semarang is a private institution that is engaged in the automotive field and has several business areas, namely the sales of cars, sales of spare parts and maintenance or servicing section periodically, which is required to always serve the needs of customers by providing best services in order to increase quantity of cars which entrust PT. Nasmoco as a partner for servicing. However, in 2013 there was unachieved the target units in the section service. Moreover, Transformational Leadership that implemented by the head of section service had not been able to improve Work Discipline at PT. Nasmoco Pemuda Semarang, especially in servicing section.This study aims to determine the effects of Transformational Leadership, Organizational Culture, and Work Discipline toward the Employee Performance. This study uses census method with a sample of 70 employees that will be investigated. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test.The result shows that Transformational Leadership has significant effect on the Employee Performance. Work Discipline has significant effect on the Employee Performance and Organizational Culture significantly influences the employee performance. Simultaneously, the Transformational Leadership, Discipline Work and Cultural Organization have significant effect on the Employee Performance. Based on the multiple regression test, the results of beta coefficient figures show 0.226, 0.271, and 0.421, for Transformational Leadership, Work Discipline, and Cultural Organization respectively. Organizational Culture provides the most impact on employee performance.Based on the research result, it suggested to improve Transformational Leadership could be executed by improving the ability of the leadership in getting closer to his employees. Moreover, the improvement of Work Discipline could be achieved by providing appreciation and improving control. The improvement of Organizational Culture could be performed by working more excited. Through of these, at PT. Nasmoco Pemuda Semarang Section Service, the expected level of performance of employees will increase.

Analisis Gaya Hidup Dalam Pengambilan Keputusan Pembelian Produk Batik pada Pasar Grosir Setono Pekalongan Muhammad Danial Rosif; Ari Pradhanawati; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The spread of batik fashion popularity in recent decades developed into a part of people's lifestyles. With the emergence of modern batik nowadays, batik became popular. Consumers generally favor a creative and innovative products. Consumer purchasing decisions cannot be separated from the beneficial lifestyle and have good quality. Pasar Grosir Setono Pekalongan as one of the largest batik center in Pekalongan trying to adjust the product to consumer’s lifestyle. Based on the results of interviews is known that there is unstable wholesaler product sales at Pasar Grosir Setono Pekalongan. This study was aimed to know the influence of activities, interests, and opinions (Lifestyle) on batik product purchasing decisions at Pasar Grosir Setono PekalonganThe sampling technique used is Non-Probability Sampling and the sampling type used is Purposive Sampling. Sample in this research is 100 respondents consisting of Pasar Grosir Setono Pekalongan consumers. Data analysis using analysis qualitative and quantitative with validity and reliability, simple regression analysis, double regression analysis, t test and f test with program spss 16.0 for windows.From the research that has been done, it is known that the R2 value of 0.389 which means that the contribution of independent variables that influence the lifestyle of the dependent variable is the purchasing decision amounted to 38.9%, while the remaining 61.1% is influenced by variables outside lifestyle variables.Advice can be given in this study, the batik in Pasar Grosir Setono Pekalongan should pay attention to lifestyle factors, especially the consumer’s opinion because it has the highest influence over activity and interest aspects. Strategy that can be adopted for the manager and the wholesaler, they are should focus more on efforts to influence consumer opinion about the advantages as characteristics of Pasar Grosir Setono Pekalongan, giving affordable price to match for consumers because Pasar Grosir Setono Pekalongan is mostly focused product for wholesale selling being so affordable.

PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN Tomi Prayogi; Apriatni Endang Prihatini; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

PT. Masscom Graphy Semarang in carrying out operational activities would want a good performance of the employees, especially the production. But this is not easy because of the employee's performance is influenced by many factors. Such factors include leadership, work environment, and employees' organizational commitment factor.This study aims to determine the effect of leadership, work environment, and organizational commitment on employee performance of newspaper print production PT. Masscom Graphy Semarang. This type of research is explanatory research, with data collection through a questionnaire, literature study and interviews. Testing is done to the newspaper print production employees with a population of 42 people use the census method.The results showed that the leadership (X1), work environment (X2), and organizational commitment (X3) partially or simultaneously affect employee performance (Y) portion newspaper print production. Leadership has the greatest influence in affecting the performance of the employees this can be proven through multiple regression test results stating that the leadership has contributed 64.4%. While the organization's commitment to have the smallest influence in affecting the performance of employees with a contribution of 10.9%.

PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Terhadap Karyawan PT. BPR Artha Mukti Santosa Semarang) Nines Intan Novianti; Naili Farida; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The existence and achievement of an organization while gaining its goal is cannot be divorced from human resource factor. The aim of this research is to find out the influence of organizational culture and work motivation toward employee's performance through job satisfaction. The type of this research is explanatory research, while the techniques of collecting data are questionnaire and interview. The amount of sample in this research is sixty six respondents with sampling census technique. Likert Scale is used as measuring scale, The technique of quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, significance test (t test and F test), and path analysis. The result of this research shows that organizational culture (X1) and work motivation (X2), whether simultaneously or partially, influencing job satisfaction (Z) and employee's performance (Y). Based on path analysis result, the direct influence of organizational culture or work motivation toward employee's performance are bigger than indirect influence through job satisfaction. Based on these results, it is suggested that the company should improve the organizational culture including increasing employee motivation and giving reward to the employee in the form of direct honour of superiors, so that they can be proud of their work and encourage them to work more optimally.

PENGARUH KUALITAS PRODUK, PROMOSI DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA JAZZ (Studi Kasus pada Honda Semarang Center Semarang) Ayu Haris Permatasari Putri; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Industrial development in Indonesia has grown so fast and rapid. One of the industry that growing rapidly is automotive industry, especially car. Many brands of car that available on the market, then there is increasingly intense effort from car company to capture large market share from other company. At this time segment of cars that are in demand are segment of cars hatchback, especially Honda Jazz car that being a leader on hatchback segment. However the sales of Honda Jazz at Honda Semarang Center in 2009-2013 are fluctuated. If it’s not addressed it will be a threat to it’s dominance on hatchback segment.The purpose of this research was to determine the influences of product quality, promotion, and after sales service on purchase decision of Honda Jazz Car at Honda Semarang Center, Semarang. This research method is explanatory on 88 respondents with purposive technique sampling. With data collection through interview, questioners, and literature review. The analysis technique used was quantitative. Quantitative analysis using cross tabulation, validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and helped by application SPSS 16.0 for Windows.The result of statistic analysis known the influences of partially between product quality on purchase decision is 21,6 %, promotion on purchase decision is 17,7 %, and after sales service on purchase decision is 31,5 %, the influences of simultaneously between product quality, promotion, and after sales service on purchase decision are 35,0 % whereas 65,0 % affected by other factors.From that results can be concluded product quality, promotion, and after sales service influenced to purchase decision partially and simultaneously. Based on these conclusion so advice can be given for the Honda Semarang Center Company are to notice the product quality with innovation periodically, doing exciting promotions and increase promotion frequency, and providing training on employee to perform after sales service.

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Sari Listyorini

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sariadbis96@gmail.com

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+6283848898843

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA