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Management Development Centre (MDC) Faculty of Business & Economics, Universitas Islam Indonesia Condongcatur, Depok, Sleman, Yogyakarta
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INDONESIA
Jurnal Siasat Bisnis
Published by Universitas Islam Indonesia
ISSN : 08537666     EISSN : 25287001     DOI : https://doi.org/10.20885/jsb
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and business. It is particularly receptive to research relevant to the practice of management within the emerging regions and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative studies with high-quality, rigorous methods, and strong impact on the field. Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Computing and technology management 5. Finance and investment management 6. Innovation and knowledge-based management 7. Entrepreneurship 8. Organisational behaviour and people management 9. Corporate social responsibility 10. Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 335 Documents
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A Marketer’s Point of Views: Strategy of Developing and Reinforcing Brand Loyalty In The 1990’s Anas Hidayat
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The rapid change in competition and technology results in decrease in brand loyalty and business decline. This means that keeping customer loyalty is a very challenging effort today because brand loyalty is very important to acquire, maintain, and develop market share. To keep customer loyal to a certain brand or to keep a brand valuable in front of the customers’ eye, marketer must be able to reduce marketing cost, to maintain trade leverage, to attract new customers, and to provide time to respond to competitive trade.  Strategies that support to gain and retain the loyalty of today’s consumers are understanding the customers, keeping brand image consistent, running promotion that develop loyalty, maintaining high standards of customer service, and soliciting retailer participation. Nevertheless, even for the company who has strong brand, reinforcing brand loyalty is still needed. There are seven factors that will relate to build brand loyalty reinforcement.Key words:  customer or brand loyalty.
Gamified training: a new concept to improve individual soft skills Ardian Adhiatma; Tina Rahayu; Olivia Fachrunnisa
Jurnal Siasat Bisnis Vol 23, No 2 (2019)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol23.iss2.art5

Abstract

This study discusses a new concept of "gamified training" through creative-oriented leadership. This concept aims to improve individual soft skills, such as communication skills, creative intelligence and collaboration skills. Gamified training is a design of training through gamification so that it will produce an effective and targeted training. Gamification is a training policy using game pattern. The sampling technique used purposive sampling method. The 106 respondents were involved in this study. Data collection technique used questionnaires and analyzed by regression method. The results showed that there was significant positive effect between creative-oriented leadership with gamified training. Furthermore, gamified training has also been proven to improve the individual soft skills.
PENGARUH KONFLIK INTERPERSONAL, WORK-FAMILY CONFLICT DAN STRES, TERHADAP KEPUASAN KERJA DAN DAMPAKNYA TERHADAP KEPUASAN HIDUP Adnan Rajak
Jurnal Siasat Bisnis Vol. 17 No. 2 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss2.art2

Abstract

AbstractThis research aims to analyze that the effect of interpersonal conflict, work family on work stress and job satisfacton, effect of work stress on job satisfactin, dan effect of job satisfaction on life satisfaction at Civil Servant Secretariat of Ministry of Eduacation and Cultural. Research Method that used is survey method at fixed lecturer of Secretariat of Ministry. This Research Type is the verification descriptive. Sample size research this is the 200 Civil Servant and the technique used strafied random sampling. Method that used to test of hypothesis is Structural Equation Modeling (SEM). The result of the study, (1) Conflict of interpersonal positive effect on the work stress, (2) Work-family conflict negative effect on the Work stress, (3) Conflict of interpersonal negative effect on the Job satisfaction, (4) Work-family conflict negative effect on the Job satisfaction, (5) Work Stress negative effect on the Job satisfaction, and (6) Job satisfaction positive effect on the Life satisfaction. Recommendation of this study is the Secretariat of Ministry should manage interpersonal conflict and family conflict in a way to identify and evaluate accurately through approaches, Collaborating, problem solving, Avoiding, Competing and Accommodating. While the employee stress can be done through the Individual and organizational approach.Keywords: Interpersonal Conflict, Work Family Conflict, Work Stress, Job Satisfaction, and Life SatisfactionAbstrakTujuan dalam penelitian ini adalah untuk mengetahui pengaruh konflik interpersonal, work-family conflict, terhadap stres kerja dan kepuasan kerja, serta pengaruh stres kerja terhadap kepuasan kerja dan kepuasan kerja terhada Kepuasan Hidup PNS pada Sekretariat Jenderal Kementerian Pendidikan dan Kebudayaan. Metode penelitian yang digunakan adalah metode survey pada PNS Sekretariat Jenderal. Ukuran sampel penelitian ini adalah 200 PNS dan menggunakan teknik strafied random sampling. Meode yang digunakan untuk menguji hipotesis adalah analisis Persamaan Model Struktural. Hasil penelitian ditemukan bahwa, (1) Konflik interpersonal berpengaruh positif terhadap Stres kerja; (2) Work-family conflict berpengaruh positif terhadap Stres kerja; (3) Konflik interpersonal berpengaruh negatif terhadap Kepuasan kerja; (4) Work-family conflict berpengaruh negatif terhadap Kepuasan kerja; (5) Stres kerja berpengaruh negatif terhadap kepuasan kerja; dan (6) Kepuasan kerja berpengaruh positif terhadap kepuasan hidup. Rekomendasi penelitian ini adalah Sekretariat Jenderal sebaiknya mengelola konflik interpersonal dan konflik keluarga dengan cara melakukan identifikasi secara akurat dan mengevaluasinya melalui pendekatan-pendekatan Collaborating, problem solving, Avoiding, Competing, dan Accomodating. Sedangkan stres kerja pegawai dapat dilakukan melalui Pendekatan Individual, dan Pendekatan organisasi.Kata kunci: Konflik Antar Pribadi, Work-Family Conflict, Stres Kerja, Kepuasan Kerja, dan Kepuasan Hidup
Pengaruh Faktor-Faktor Akuisisi terhadap Abnormal Return (Studi pada Perusahaan Akuisitor di BEJ antara Tahun 1992 Sampai 1997) Ali Muktiyanto
Jurnal Siasat Bisnis Vol. 1 No. 10 (2005)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The objective of this study are (1) to examine the change the abnormal returns pre and post acquisition, (2) to examine the influence of acquisition factors: Q ratio (Tobin’s Q ratio), relative size between bid¬der and target acquisition (size), reaction target management (hostile or fiendly/HF), choice of investment financ¬ing/COI), number of bidder acquisition (number of bidder/NB) and asymmetric information (AI), on the companies’ abnormal returns either simultaneously or partially, and (3) to examine  the influence acquisition factors on the abnormal returns in case of internal  and external acquisition.By analyzing financial statement of 20 bidders and 40 target conducted acquisition at Bursa Efek Ja¬karta between 1992 and 1997, the result of the study shows that (1) the companies abnormal returns have posi¬tive performance, (2) the acquisition factors in both simultaneously and partially have positive influence on the ab¬normal returns, and (3) there is a different influence of acquisition factors on the abnormal returns between inter¬nal acquisition and those of external acquisition.Key words: acquisition, abnormal return, bidder, target
PENGARUH KUALITAS LAYANAN PADA KEPUASAN DAN LOYALITAS KONSUMEN PEMBELANJAAN DARING (KETERLIBATAN PRODUK SEBAGAI PEMODERASI) Cempaka Paramita; Sahid Susilo Nugroho
Jurnal Siasat Bisnis Vol. 18 No. 1 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss1.art8

Abstract

 Penelitian ini menguji pengaruh kualitas layanan elektronik, yang terdiri dari dimensi desain situs, reliabilitas, layanan pelanggan, keamanan/privasi, personalisasi, dan kesenangan, pada kepuasan dan loyalitas konsumen dalam pembelanjaan online atau dalam jaringan (daring). Penelitian ini juga menguji peran moderasi dari keterlibatan produk pada hubungan antara dimensidimensi kualitas layanan elektronik dan kepuasan konsumen. Sampel penelitian berdasarkan survei daring dan non-daring terhadap 198 pembeli daring. Pengujian hipotesis menggunakan regresi sederhana, regresi berganda, dan regresi hirarkis. Hasil penelitian menunjukkan dimensi reliabilitas dan keamanan/privasi merupakan dimensi utama penentu kepuasan konsumen, sementara dimensi desain situs, layanan pelanggan, personalisasi, dan kesenangan tidak berpengaruh pada kepuasan konsumen. Penelitian ini menegaskan pengaruh positif kepuasan pada loyalitas konsumen dalam pembelanjaan daring. Kepuasan konsumen memediasi pengaruh positif dimensi reliabilitas dan keamanan/privasi dari kualitas layanan elektronik pada loyalitas konsumen. Namun, keterlibatan produk ternyata tidak memoderasi hubungan dimensi-dimensi kualitas layanan elektronik dan kepuasan konsumen.Kata kunci: kualitas layanan elektronik, kepuasan, loyalitas
Analisis Motivasi Kehadiran Mahasiswa Fakultas Ekonomi Universitas Islam Indonesia (Pendekatan Teori Pengharapan) Suhartini Suhartini; Romy Gustiansyah
Jurnal Siasat Bisnis Vol. 1 No. 9 (2004)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This Research reports the level of student’s attendance motivation at Economic Faculty of Indonesian Islamic University by using the expectancy theory model. There are three variables of expectancy theory that use to measure the attendance motivation (Y) according E. Lawler: effortsattendance (X1), attendanceoutcome (X2) and the valences of outcome (X3). This Research also reports which is the most dominant independent variables between X1, X2 and X3 that influences the dependent variable (Y) and also the influences of the different study program with attendance motivation level.The first hypothesis is: the valence of outcome is the most dominant variable that influences the attendance motivation level. The second one is: there are any different at attendance motivation level based on their study program. The results show that student’s attendance motivation at Economic Faculty of Indonesian Islamic University is high enough. The most dominant independent variable is effort  attendance and there are any different at attendance motivation level based on their study program. Specially at IESP student which have lower attendance motivation level than Management and Accountancy student.Keywords: Motivate, Expectation, effortsattendance, attendanceoutcome and the valences of outcome
Berbagai Teori mengenai Perkembangan Teknologi Masykur Wiratmo
Jurnal Siasat Bisnis Vol. 1 No. 8 (2003)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Perubahan lingkungan kompetisi membuat fokus perkembangan teknologi dan besarnya peranan pemerintah di masing-masing negara menjadi berlainan. Negara-negara industri secara umum memfokuskan dan berlomba-lomba untuk mencapai batas-batas inovasi mereka, dan mencoba untuk memperbaiki sistem inovasi nasional. Disisi lain, negara-negara berkembang pada umumnya lebih fokus untuk mengadaptasikan teknologi yang ada secara lebih efektif.Pengamatan proses industrialisasi jelas tidak bisa mengabaikan arah perkembangan teknologi. Dengan demikian teori-teori mengenai teknologi menjadi sangat relevan kalau para peneliti mengenai industrialisasi ingin memperoleh gambaran yang baik mengenai proses-proses yang berlangsung. Ketertinggalan negara sedang berkembang dalam bidang ekonomi sebenarnya dapat ditelusuri dari ketertinggalan di bidang teknologi ini.
Strategi Resource-Based dan Inovasi dengan Pendekatan Biaya Daur Hidup Produk untuk Mencapai Keunggulan Daya Saing Whedy Prasetyo
Jurnal Siasat Bisnis Vol. 12 No. 3 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Product development and competition continuously growing in markets to meet consumer needs as consumer, and the goal to achieve cost accuracy and effectiveness during product manufacturing process based on resource strength and weaknesses provide effort in developing internal resource capability of Small and Medium Enterprises (SME) manufacture through application of resource-based strategy (consisting of financial, physical, human and technology resources) and innovation (consisting of product innovation and internal resource) using product life cycle cost approach in achieving competitive advantage. This research suggests that 108 assisted-partner SME manufactures in East Java, using multiple regression analysis provide result in which jointly implementing resource-based strategy and innovation will achieve product competitive advantage. In term of its contribution of the resources, however, there are only three resources, physical resource, product innovation and internal resource, which highly contribute to improve product competitive advantage.Keywords : SME manufacture, resource-based strategy, innovation, product life cycle cost, and product competitive advantage.
Putting Organizational Studies in Indonesia into The Right Track: Dialectic between Positivism and Interpretivism Arif Hartono
Jurnal Siasat Bisnis Vol. 12 No. 2 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Positivism-quantitative has been well known many years as research mainstream on organizational studies in Indonesia. However, the implementation of positivism-quantitative approaches was not utilized appropriately. It is reasonable because these approaches were born in western society and culture, which is so difference with Indonesian one. Based on this argument, the implementation of interpretive-constructive-qualitative approaches for exploring and investigating Indonesian cases would be better since it is more appropriate for Indonesian organizational life.Keywords: positivism, interpretivism, social differences, cultural differences, Indonesian model
Pengaruh social comparison pada work attitude: Peran pemoderasian competitive work group Nuri Herachwati; Jovi Sulistiawan; Mario Gonzales Belando Nguru
Jurnal Siasat Bisnis Vol. 19 No. 2 (2015)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol19.iss2.art5

Abstract

Penelitian ini berawal dari hasil survey yang dilakukan oleh JobStreet Indonesia terhadap anggotanya. Hasil survey tersebutmenyatakanbahwa sebanyak lebih dari 70% karyawan perusahaan di Indonesia tidak memiliki kejelasan jenjang karir. Penelitian ini bertujuan untuk mengkaji seberapa besar pengaruh social comparison terhadap career satisfaction, organizational commitment, dan turnover intention. Kemudian, dalam penelitian ini juga digunakan variabel competitive work group sebagai variabel moderator yang dapat memperkuat atau memperlemah pengaruh antar variabel. Sampel yang digunakan dalam penelitian ini adalah 127 karyawan tetap PT Indofood Sukses Makmur Tbk Bogasari Flour Mills Division Surabaya. Penelitian ini menggunakan teknik analisis Partial Least Square (PLS). Berdasarkan hasil penelitian, terbukti bahwa downward social comparison berpengaruhpositif signifikan terhadap career satisfaction, upward social comparison berpengaruh positifsignifikan terhadap turnover intention,career satisfaction juga berpengaruhpositif signifikan terhadap organizational commitment, serta organizational commitment berpengaruh negatifsignifikan terhadap turnover intention. Sedangkan pengaruh upward social comparison terhadap career satisfaction, career satisfaction terhadap turnover intention dan downward social comparison terhadap turnover intention adalah tidak signifikan, serta tidak terdapat efek moderasi dari competitiveness work group pada hubungan antara social comparison dengan career satisfaction dan upward  social  comparison dengan turnover intention serta terdapat efek moderasi dari competitiveness work group pada hubungan antara downward social comparison dengan turnover intention. 

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