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Jurnal Manajemen dan Bisnis

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Published by Universitas Bandar Lampung

ISSN : 20870701 EISSN : 27748898 DOI : http://dx.doi.org/10.36448/jmb.v13i1.2831

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Bisnis Internasional, Ekonomis Bisnis, Etika Bisnis, Kewirausahaan, Manajemen Administrasi, Manajemen Keuangan, Manajemen Operasi, Manajemen Pemasaran, Manajemen Pendidikan, Manajemen Produksi, Manajemen Strategis, Manajemen Sumber Daya Manusia, Pasar Modal, Perilaku Organisasi, Sistem Informasi Manajemen

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 115 Documents

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PENGARUH KUALITAS LAYANAN DAN CITRA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN CONATO BAKERY GAJAH MADA JEMBER Dindin Aldila Kustantia; Nurul Qomariah; Akhmad Fahrur Rozi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

The current economic development is increasingly leading to fierce competition, especially for similar companies or businesses. This makes the competition between companies even tighter in the struggle for market share. Every company wants to be successful in running its business. One company that is experiencing intense competition with other similar companies is a bakery company. The purpose of this study is to determine and analyze the effect of service quality and product image on purchasing decisions partially. The population in this study were consumers of "Conato Bakery Gajah Mada Jember". This research includes quantitative research using survey methods. The type of data used is primary data obtained from distributing questionnaires using purposive sampling method and the number of samples obtained is 100 respondents. This study uses multiple linear regression. The results showed that the variable service quality and product image had an influence on the purchase decision of the bread "Conato Bakery Gajah Mada Jember". Each variable has a positive and significant effect on purchasing decisions.

Analisis Penerapan Sistem Antrian Model Multiple Channel Query System Atau M/M/S (Studi Kasus Pada PT Bank Rakyat Indonesia (Persero) Tbk Kanca Teluk Betung Bandar Lampung dan PT Bank Syariah Mandiri (BSM) Kcp Teluk Teluk Betung Bandar Lampung) Iskandar Ali Alam; Penny Anggraini
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

PT Bank Rakyat Indonesia (Persero) Tbk Kanca Teluk Betung Bandar Lampung using a queuing system model of a multiple track or Multiple Channel Query System (M/M/S) with four person tellers. From the data processing, the highest number of customers waiting in the queue occurred in the period of 08.00-09.00 and 13.00-14.00 as many as 23.56 people with the longest average time spent by customers in the queue for 18.36 minutes. While the results of data processing using Multiple Channel Query System (M/M/S) model by increasing the number of tellers to five people, obtained the number of customers waiting in the queue occurred in the period of 08.00-09.00 and 13.00-14.00 as much as 1.67 people with time the longest average customer spent in the queue for 1.3 minutes. This shows that the performance of queuing system at counter teller of PT Bank Rakyat Indonesia (Persero) Tbk Kanca Teluk Betung Bandar Lampung will increase if adding one teller by using the same queue system that is Multiple Channel Query System (M/M/S). PT Bank Syariah Mandiri (BSM) Kcp Teluk Teluk Betung Bandar Lampung using a queuing system model of a single track or Single Channel Query System (M/M/1) with the number of one person teller. From the results of data processing, this model shows the highest number of customers waiting in the queue occurred in the period of 08:00 to 09:00, 10:00 to 11:00 and 13:00 to 14:00 as many as 19 people and the longest average time spent by customers in the queue for 60 minutes. From the results of data management using multiple track queuing system or Multiple Channel Query System (M/M/S), the number of customers waiting in the queue that occurred in the time period 08.00-09.00, 10.00-11.00 and 13.00-14.00 decreased by 17.77 person to 1.23 people and the longest average time spent by customers in the queue is reduced from 56.16 minutes to 0.87 minutes. This shows the performance of queuing system at PT Bank Syariah Mandiri counter (BSM) Kcp Teluk Teluk Betung Bandar Lampung will increase by using Multiple Channel Query System (M/M/S).

ANALISIS PERBANDINGAN EKUITAS MEREK TERHADAP PRODUK LIPSTIK WARDAH DAN LIPSTIK PIXY Nuroh Nuroh; Naely Azhad; Akhmad Fahrur Rozi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Brand is a very important component, especially in an era where there has been increasingly sharp competition among the products (and services) offered by the company. The brand is an important component, because the brand is a source of information for consumers in identifying a product and differentiating that product from competing products. With this fact, making brands need to get attention and be considered as a formidable weapon in winning the competition, besides being able to be used to show a product's superiority over other products. This study aims to determine the comparison of brand equity to Wardah lipstick and Pixy lipstick products. The population in this study were students of the management economics faculty at the Muhammadiyah University of Jember with a total sample of 100 respondents using purposive sampling method. Data were collected by distributing questionnaires to measure 20 indicators. The analysis technique used is the Difference Test analysis with SPSS 23. The results of this study indicate that the three elements of brand equity between Wardah and Pixy are brand awareness, brand loyalty, and brand association which have no significant difference but the perceived quality has a significant difference.

PENGARUH PENGHARGAAN DAN KEBUTUHAN AKTUALISASI DIRI TERHADAP PRESTASI PEGAWAI PADA PT PERKEBUNAN NUSANTARA VII Tuti Hairani; Yoanita Ferdina; Rina Lolyana
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

The purpose of the study was to determine the effect of rewards on work performance, to determine the effect of self-actualization needs on work performance, to determine the effect of rewards and the need for joint self-actualization on work performance. The population in the study were employees at PT Perkebunan Nusantara VII, totaling 75 respondents. Data collection using a questionnaire. Validity and reliability tests in research using SPSS version 17 are valid and reliable. The method used is multiple linear regression, t test and F test. The results of multiple linear regression analysis are: Y = 2,758 + 0,264X1 + 0,651X2. Testing the award hypothesis for work performance with a significance level of 5%, dk = n-k then dk = 75-3 = 72, tcount 2.127> ttable 1.666 means that Ha is accepted and H0 is rejected, meaning that there is a positive and significant influence between reward variables and work performance. Testing the hypothesis of self- actualization needs for work performance with a significance level of 5% there is an influence between the need for self-actualization and work performance. Hypothesis testing F with a level of 5% is F count (33,415)> F table (3,111), meaning that Ho is rejected and Ha is accepted. This means that the rewards and needs of self-actualization together influence the work performance.

PENGARUH KUALITAS PELAYANAN BERDASARKAN DIMENSI SERVQUAL TERHADAP KEPUASAN KONSUMEN PADA WAROENG SPESIAL SAMBAL CABANG MAGELANG Tri Yulianingsih; Ivo Novitaningtyas
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Most restaurants are adapting to the Covid-19 pandemic conditions through improving the quality of service based on health protocols, as is Waroeng Special Sambal Magelang. This study aims to determine how the influence of service quality based on SERVQUAL (tangible, reliability, responsiveness, assurance, and empathy) on consumer satisfaction at Waroeng Special Sambal Magelang during the Covid-19 pandemic. This study uses a quantitative approach by using primary data from respondents through questionnaires. The population in this study are consumers who make purchases at Waroeng Special Sambal Magelang. The number of samples used is 100 respondents based on the purposive sampling method. The data analysis method used is multiple linear regression analysis based on SPSS. The results show that simultaneously service quality has a positive and significant effect on customer satisfaction, and the dominant variable is reliability. While partially, only tangibles and reliability variables have a significant positive effect. The results have implications for restaurant managers to consider factors in service quality that can affect customer satisfaction. Thus, it is expected that restaurants can provide quality service to make consumers satisfied and have the potential to become loyal customers.

ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BERAS PADA PABRIK PENGGILINGAN SUMBER GEDE Vonny Tiara Narundana; Krisnawati Anggrayani; Agung Rachmadi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Sumber Gede Milling Factory is a milling factory engaged in the roasting industry which produces rice which has problems due to a decline in sales due to inaccurate marketing strategies. The research objective was to determine the right marketing strategy to increase sales of Sari Buah and Bakal Buah rice products based on SWOT and BCG automatic analysis.This type of research is descriptive qualitative, the analysis used to analyze the problem is the SWOT analysis and the BGC matrix.The result of the combination of the SWOT matrix that has an effect is the SO and ST strategies that can be applied to increase sales.Based on the results of BCG analysis, the value of the market growth rate is 0.186%, while the results of the calculation of the relative market share are 1.29% or 0.0129%. The calculation results show that the Sumber Gede Mill is in the first quardan, namely the Question Mark area, the quard and I part which has a relatively low market share position, but has a high market share growth rate.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN PAJAK UMKM TERHADAP UU PERPAJAKAN NOMOR 28 TAHUN 2007 vonnytiara narundana; Abdurrahman Saputra
Jurnal Manajemen dan Bisnis Vol 13, No 1 (2022): Vol 13, No.1 (2022): Oktober
Publisher : Universitas Bandar Lampung (UBL)

There are many news in the mass media about the crime of bribery cases in the taxation scope and state budget waste may give a negative perception for WP toward the goverenment’s efforts to intensify tax collection and tax management transparency. This study aims to determine whether the benefits of having NPWP, sanctions, and the perception of taxpayers compliance of micro and small entrepreneurs in the city of Bandar Lampung related tax law number 28 of 2007. The sample in this study are small and micro entrepreneurs in the city of Bandar Lampung which are furniture business, home industries (manufacturing business of tofu, pempek, chips), convections, workshop, bakery, cafe, restaurant, panglong woods, and shops. The data used are primary data by direct surveys using the media poll/questionnaires. Data analysis tool that is used in this research is descriptive analysis.The results showed that the benefits of having NPWP, sanctions, and the perception of taxpayers effect to the tax compliance of small and micro businesses to obey tax laws related to tax law number 28 of 2007.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOSERBA DI KEBUMEN Husnul Hotimah; Ivo Novitaningtyas
Jurnal Manajemen dan Bisnis Vol 13, No 1 (2022): Vol 13, No.1 (2022): Oktober
Publisher : Universitas Bandar Lampung (UBL)

The increasing development of the retail business in Indonesia has resulted in fierce competition among retail companies. With this, retail companies will increase their marketing activities, in particular, such as service quality and promotion. The purpose of this study was to determine the effect of service quality and promotion on consumer purchasing decisions. This research uses quantitative research methods. The data collection was obtained through the distribution of questionnaires to visitors to the Kebumen Jadi Baru Department Store. The sample in this study collected 97 respondents with a sampling technique that is accidental sampling. Analysis of the data used in this study is multiple linear regression with IBM SPSS version 25. The results of this study state that service quality has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Moreover, service quality and promotion have a simultaneous effect on purchasing decisions.

ANALISIS STRATEGI BISNIS DI SAAT PANDEMI COVID-19 PADA CAFE WANOWAN DI BANDAR LAMPUNG Habiburrahman Habiburrahman; Felicia Felicia; Hepiana Patmarina
Jurnal Manajemen dan Bisnis Vol 12, No 2 (2022): April
Publisher : Universitas Bandar Lampung (UBL)

The quantity of coffee store groups and coffee stores calls for techniques for coffee keep proprietors to compete with competitors. Further, the usage of the contemporary COVID-19, of course, impacts the internet cafe business without delay. Marketers truely need to rack their brains to keep their business. The unique motive of the survei itself is to find out what factors propose the success of Cafe Wanowan's techniques and the choice on the right business approach for Cafe Wanowan Bandar Lampung to enforce within the midst of COVID-19. Concerning the statistics series method, researchers used information collection techniques in the form of interviews, observations, questionnaires and documentation. The analytical method used within the survei is the gentle device method (SSM) approach with the experience of evaluation (AHP). The survei effects show that there are three sub-standards on inner and outside elements. because of making choices the usage of AHP, he said that the overriding approach became to apply a variety of interesting dishes and hold the flavor supplied, observed by means of participating with 0.33 events to convey exciting promotions and increase merchandising/marketing with social media to support them in retaining the Wanowan Cafe commercial enterprise inside the midst of a plague.

ANALISIS KESEDIAAN MEMBAYAR PADA OBJEK WISATA GUNUNG API PURBA NGLANGGERAN DI DAERAH ISTIMEWA YOGYAKARTA BELLA SYAVIRA; UNGGUL PRIYADI
Jurnal Manajemen dan Bisnis Vol 13, No 1 (2022): Vol 13, No.1 (2022): Oktober
Publisher : Universitas Bandar Lampung (UBL)

This study aims to identify the variables that affect the willingness to pay for environmental quality improvement in Nglanggeran Ancient Volcano. This study uses primary data with a total of 100 respondents. And the sample collection technique uses a combination of accidental sampling and purposive sampling using a contingent valuation method (CVM) approach. The analytical tool in this study is to use logistic binary regression on SPSS Version 21.0 for windows. The findings of this study indicate that the variables of age and number of dependents have a negative and significant effect on willingness to pay for improving environmental quality at the Nglanggeran Ancient Volcano tourism object. While the variables of education level, recreation costs, income, and frequency of visits have a positive and significant effect. The results of this investigation indicate that the value of Nagelkerke's R Square is 0.93 or 93%. Willingness to pay to improve the environmental quality of the Nglanggeran Ancient Volcano can be proven 93% influenced by education level, recreation costs, income, frequency of visits, age, and dependents, with 7% variance explained by factors outside the model.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ni Putu Widhia Rahayu

Contact Email niputu@ubl.ac.id

Phone +6281927740007

Journal Mail Official manbis@ubl.ac.id

Editorial Address Jl. Z.A Pagar Alam No. 26 Labuhan Ratu, Bandar Lampung, 35142

Location Kota bandar lampung, Lampung INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ni Putu Widhia Rahayu

Contact Email
niputu@ubl.ac.id

Phone
+6281927740007

Journal Mail Official
manbis@ubl.ac.id

Editorial Address
Jl. Z.A Pagar Alam No. 26 Labuhan Ratu, Bandar Lampung, 35142

Location
Kota bandar lampung,

Lampung

INDONESIA