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Jawa timur
INDONESIA
Jurnal Riset Ekonomi & Bisnis
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 10, No 1 (2010): Jurnal Riset Ekonomi " : 6 Documents clear
Pentingnya Brand Loyalty Terhadap Minat Beli Ulang Hadi, Prasetyo; Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.24

Abstract

Brand loyalty provides strategic value to the company if managed properly. For example, the reduction of marketing costs, increase sales and market share, create brand awareness, growing interest in new customers. Including providing opportunities for the company time to anticipate a possible threat from rivals. Thus, marketing is a battle of consumer perception and brand loyalty, not just a battle of products.The purpose of this study was to investigate the effect of positioning strategy towards brand loyalty. Effect of positioning strategy towards brand loyalty, and brand image. Effect of brand image to brand loyalty. Effect of brand loyalty on repurchase intention. This study uses primary data by accidental sampling technique. Total sample of 130 respondents using a Likert scale. Technical analysis using SEM.The results showed that the positioning strategy is not to create a brand image. Positioning strategy can create brand loyalty. Brand image can not create brand loyalty. Brand loyalty can affect the repurchase intention.Keywords: Brand Loyalty, Positioning Strategy, Brand Image, Repurchase Intention
Peningkatan Kinerja Layanan Organisasi Publik Melalui Penerapan Manajemen Stratejik Setijabudi, Setijabudi
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.26

Abstract

Implementation of stratejic management in public organizations will be different from a private company in general due to differences in the characteristics of both organizations. Public sector organizations do not emphasize the goals of the organization in search for income but rather on a quality service. Public services must receive serious attention by local governments, since public services directly or indirectly will affect the quality of public welfare. Local governments with high-performing public service that will allow increased public access to various services provided by local governments. Organization's success in implementing its strategy cannot be separated from the role of subordinates and employees. Understanding and uniting willpower of members of public organization to promote the organization and to improve public service is the basis of a successful capital management strategy of the public organization.Keywords: Stratejic, management, improvement, public, service, performance, non-public, organization
Partisipasi Penganggaran & Keadilan Prosedural Untuk Meningkatkan Kinerja (Studi Di Pt. Karana Line Surabaya) Hastuti, Sri; Wahyuningsari, Hanita
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.23

Abstract

These days, growth of corporate world in Indonesia progressively rapidly grow and intercompany emulation become progressively tighten. At the time of taking decision, good manager is manager having organizational ability and exploit the resource which is available in effort to reach the company target. All manager need the appliance which can assist the planning, coordination and performance assessment, that is budget. This Research target is to test empirically is influence from participation of budgeting and justice prosedural to managerial performancePopulation is 16 related personal with the budget compilation that is from top until lower management PT. Karana of Line Surabaya. Technique sampel used by census method, where all population member made by as sampel, consisted of by 1 head branch, 4 superintendent, and 11 sub units head. This Research data use the primary data with the instrument kuesioner. Technics analyse used by a Multiple Linear Regression.Pursuant to examination result obtained by conclusion that budgeting participation have an effect  on to manajerial performance, justice prosedural have an effect on to manajerial performance.Keyword :  Budgeting Partisipation, Procedural Justice, Manajerial Performance
Upaya Peningkatan Iklim Investasi Terhadap Peluang Kerjasama Investor Antar Daerah Sukesi, Sukesi; Martha Hendrati, Ignatia
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.28

Abstract

Various attempts were made in order to attract regional investors. Both programs through licensing and incentive services performed. Nganjuk economic growth despite being below the economic growth in East Java Province level but, at the rate of economic growth in the District each year experience peningktan Nganjuk. Economic growth is one factor to look at the rate of local consideration of the local economy the way in offering or attract investors to invest their capital. In 2004 the value of investment in Nganjuk a sharp decline compared with previous years since 2000 until 2004 the value of investments decreased an average of 12.92% every year however, inversely proportional to the value of productivity. The value of productivity always increase from year to year with an average increase of 6.72%. Nganjuk always formulate increased investment because of, first to find out how the current investment climate, and how to analyze prospective investments for Nganjuk and prospective investment in associate with several other districts. Through case studies and comparative studies using analytical techniques approach the potential, problems and development investment; technical analysis of procedures and licensing; technical analysis of investment management, engineering analysis of the opportunities for inter-regional cooperation; and techniques are recommended including investment policy analysis to improve investment climate to become more conducive, it is necessary to: Create a regulation of direct investment and local investment, and established regional investment teams with the involvement of StakeholdersKeywords: Investment, Opportunity, Regional, Investment, Incentives
Membangun Brand Loyalty Melalui Brand Trust dan Customer Satisfaction Susilowati, Luky; Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.29

Abstract

Business competition by the company getting fighter in the long run, these conditions require the management to be more careful in determining the competitive strategy, in order to win on competition. Thus will be able to  create high customer loyalty towards the products offered. The firm make a brand for their product, Consumer will be able to prefer the brands, it’s depend on atribut of the product and then take satisfaction.  The aim of this research to analyze Brand Trust and Customer Satisfaction influence to Brand loyalty.Variable in this research are Brand Trust, Merk Loyalty and Customer Satisfaction. Variable measured by Interval Scale and primary data used in this research. Purposive  sampling have been taken to identify the sample, there was customer who had bought twice and 18 years old. Data analyzed by  Structural Equation Modeling (SEM).The result of this research show that,  Brand Trust have  positif  influence to Customer Satisfaction, and Customer Satisfaction have positif influence to Brand Loyalty.Keywords : Brand Trust , Brand Loyalty, Customer Satisfaction
Latar Belakang Pendidikan, Pelatihan Dan Jiwa Kewirausahaan Terkait Kinerja Keuangan Ukm (Studi Di Sentra Industri Tenun Ikat Kelurahan Bandar Kidul Kecamatan Mojoroto Kota Kediri) Martha Hendrati, Ignatia; Muchson, Mochamad
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.27

Abstract

Compared with large enterprises, SMEs are one kind of business that have the best endurance in the face of crisis. This is because the raw material using local raw materials which do not require foreign currency to buy them. Besides, SMEs are flexible in adjusting to economic conditions in crisis or with the needs of the community.The contribution of SMEs to the economy also not be doubted. In 2009 the contribution of SMEs to GDP reached more than 50%, the number of SMEs reached 99% of businesses in addition to large businesses, provide employment for more than 95%. From this data the SME is a business that contributes to economic growth, employment, and reduce poverty.Research results show the R (correlation coefficient) of 0.972, indicating a very strong relationship between free variables and bound variables. The coefficient of determination of 0.945 means that variations in the size of the company's financial performance can be explained by the variation of educational background, training and entrepreneurial spirit and the remaining 94.5% influenced other variables.Keywords : formal education, non formal education, entrepreneur, financial performance, industry centre

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