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Daru Asih
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Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG) Heni Yuvita
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.67 KB) | DOI: 10.22441/mix.2019.v9i3.004

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh citra merek dan promosi penjualan terhadap keputusan pembelian baik secara langsung maupun secara tidak langsung melalui ekuitas merek. Populasi dalam penelitian ini adalah nasabah Bank BNI Syariah yang dipilih dengan metode purposive sampling dengan jumlah sampel sebanyak 200 responden. Penelitian ini menggunakan teknik analisa data Struktural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa citra merek berpengaruh signifikan terhadap ekuitas merek dan sebaliknya promosi penjualan tidak berpengaruh signifikan terhadap ekuitas merek. Melihat pengaruh langsung, hasil penelitian menemukan bahwa citra merek berpengaruh langsung secara signifikan terhadap keputusan pembelian. Hal ini juga didukung oleh ekuitas merek yang memiliki pengaruh signifikan terhadap keputusan pembelian. Akan tetapi, promosi penjualan tidak signifikan terhadap keputusan pembelian. Dilihat dari pengaruh tidak langsung, citra merek dan promosi penjualan berpengaruh tidak langsung secara signifikan melalui ekuitas merek terhadap keputusan pembelian.
KONFLIK PEKERJAAN-KELUARGA : TIPE KONFLIK DAN DAMPAKNYA PADA KEPUASAN Jovi Sulistiawan; Aris Armuninggar
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.503 KB)

Abstract

Abstract. This study examines the effect of work-family conflict on satisfactionoutcomes that consist job satisfaction, marital satisfaction and life satisfaction. Thisstudy distinguished work-family conflict into three types, job-spouse, job-parent andjob-homemaker conflict. Using 102 doctors from RSUD Dr Soetomo Surabaya, wefound that only job-homemaker conflict has insignificant effect on three satisfactionoutcomes. The main reason underlying this result is the tendency of modern family thatuse servant to help them doing household duties. Both job satisfaction and maritalsatisfaction are strong predictor to life satisfaction.Keywords : work-family conflict, satisfaction outcomes
PENTINGNYA KOMUNIKSI ORGANISASI, MOTIVASI KERJA DAN KOMPENSASI UNTUK MENINGKATKAN KINERJA GURU Dedy Kusumah Wijaya
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.775 KB)

Abstract

Abstract: The success of teachers in performing their duties also mean the institution's successin education. The purpose of this study was to determine the effect of organizationalcommunication, work motivation, compensation on the performance of teachers. This researchwas explanatory quantitative research method using correlation and regression model. Thisresearch at SMA Yuppentek 1 Tangerang involved 69 teachers as respondents. The resultsshowed that organizational communication, motivation and compensation partially andsimultaneously have significant effects on the performance of teachers. This research supportedthe previos reseraches.Keywords: Organizational Communication, Work Motivation, Compensation, TeacherPerformance.
PENGARUH PRICE, PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP BRAND IMAGE Kris Wibisono
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 2 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.711 KB)

Abstract

Abstract. Inwinning the competition, companiesmust have amarketing strategy for their products, one of which was adecision in which branding is important in building the image of a product. The purpose of this study was to determine the effect of simultane ousand partial, as well asthe most dominant influence on the price,people, process, and physical evidence to the brand image Mercu Buana Universityin 2013. Tomeasure these variables, used questionnaires sub mitted to student of Mercu Buana University. Population and samples taken areas many as 100 respondents. Then test Heteroskidastity, Multicollinearitytest, F test, t test, coefficientof determination, Multiple Linear Regression. Based this study obtained results that the price has positive and significant, positive effect and people are not significant, positive impact and significant process, physical evidence and no significant positive effect on brand equity.Keywords: price, people, process, physical evidence, brand image.  
BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR Agus Purnomo
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.778 KB) | DOI: 10.22441/mix.2019.v9i2.005

Abstract

This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang. The results show that internal corporate branding has a positive and significant effect on brand citizenship behavior. Internal corporate branding also has a positive and significant effect on brand commitment and brand psychological ownership. Brand commitment and brand psychological ownership mediate relationship internal corporate branding to brand citizenship behavior, as well as directly each variable has a positive and significant influence on brand citizenship behavior.
PENENTUAN LOKASI GUDANG DARURAT BENCANA DI PROVINSI DKI JAKARTA DENGAN PENDEKATAN AHP, CLUSTER ANALYSIS, DAN TOPSIS Aries Susanty; Arfan Bakhtiar; Adhitya Sulistyawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.924 KB)

Abstract

Abstract: This study aims to determine the location of the disaster emergencywarehouse as a place for storing food and beverages as well as medicines for firstaid during a flood. Objects selected for this study is Jakarta. Flooding is aproblem that often occurs in Jakarta as a result of heavy rainfall and thegeographical conditions of Jakarta. Forty percent of the area of Jakarta is belowsea level and there are 13 rivers flowing through Jakarta and has estuary inJakarta Bay. This study uses three approaches, namely analytic hierarchy process(AHP), cluster analysis and technique for an order of preference by similarity toideal solution (TOPSIS). The results of data processing by using AHP showedthat criteria and sub-criteria with the highest weighting for selecting the locationof disaster emergency warehouse were owned by delivery time. Furthermore,the results of data processing using cluster analysis and TOPSIS indicated thatthere were five potential sites for disaster emergency warehouse in order ofpriority: Sub-district Makasar followed by Kebon Jeruk, Tanjung Priok, Senen,and Cilandak.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI PUSAT GROSIR CILILITAN Kasmanto Miharja
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.647 KB)

Abstract

Abstract: The research was conducted at PT. Prima Graha Citra as an organizer ofPusat Grosir Cililitan. The purpose of this study was to determine the effect of themarketing mix on purchase decisions stall/ counter in Pusat Grosir Cililitan Navel eitherpartially or jointly. The method in this study using simple linear regression analysis todetermine the effect of each independent variable on the dependent variable andMultiple Linear regression analysis to determine the effect of independent variables onthe dependent variable simultaneously.The results of a simple linear regression analysisstates that each independent variable affects the dependent variable to see t countgreater than t table and the level of influence of each with respect to the value of thecoefficient of determination with the help of SPSS. Multiple linear regression analysisalso showed that all independent variables jointly affect the dependent variable to see ifthe value of the coefficient of determination results data using SPSS.Key words: marketing mix, Purchase Decision, determinantion, coefficient.
KETERKAITAN ANTARA CITRA DESTINASI, PERSEPSI NILAI PENGALAMAN DAN KEPUASAN WISATAWAN KULINER Heri Setiawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.451 KB) | DOI: 10.22441/mix.2018.v8i3.005

Abstract

Culinary tourism is part of tourism activities that continue to grow in Indonesia, but studies on culinary tourism are still rarely. The purpose of the study is to analyze the relationship among the image of a tourism destination, experiential value perception with tourist satisfaction while in the culinary attractions. The study was conducted in Palembang City which is known as a city with a variety of typical traditional foods. The research data was obtained by distributing questionnaires to 140 local tourists who visited culinary attractions in Palembang City. Data analysis was carried out using path analysis method with data processing software namely AMOS and SPSS. Research findings state that the image of tourism destinations has a relationship with the experiential value perception significantly. Then, the experiential value perception has a relationship with tourist satisfaction significantly and the image of tourism destinations has a relationship with tourist satisfaction significantly. Implications of research results can be useful for referrals for other researchers or parties interested in culinary tourism destinations
DAMPAK PERUBAHAN SATUAN PERDAGANGAN DAN FRAKSI HARGA TERHADAP LIKUIDITAS SAHAM Endri Endri
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.638 KB)

Abstract

Abstract: On January 6, 2014, the Indonesia Stock Exchange (IDX) implemented new lotsize and tick size: 500 shares per lot become 100 shares per lot, and five ticks (Rp1, Rp5,Rp10, Rp25, Rp50) become three ticks (Rp1, Rp5, Rp25). The main purposes of theimplementation of the new lot size and tick size are to boost liquidity and marketcapitalization, and to boost exchange competitiveness. Using daily data, non parametric signtest and parametric paired samples t-test, this study finds the new policy significantly reducesbid-ask spread and market depth, but doesn’t impact trading volume. From the viewpoint ofwidth and immediacy, stock liquidity is enchanced; but from the viewpoint of depth, stockliquidity is diminished. To resolve these contradictory results, trading volume is used forcomparison. The reduction of bid-ask spread is not followed by the enhancement of tradingvolume, meanwhile bid-ask spread in its relation with transaction cost should be negativelycorrelated with trading volume.Keywords: Indonesia Stock Exchange, liquidity, lot size, tick size, bid-ask spread, marketdepth, trading volumeAbstrak: Pada 6 Januari 2014, Bursa Efek Indonesia (BEI) memberlakukan satuanperdagangan dan fraksi harga baru, yaitu dari 500 lembar saham menjadi 100 lembar sahamper lot, dan dari lima fraksi harga (Rp1, Rp5, Rp10, Rp25, Rp50) menjadi tiga fraksi harga(Rp1, Rp5, Rp25). Tujuan utama pemberlakukan satuan perdagangan dan fraksi harga baruini adalah untuk meningkatkan likuiditas dan kapitalisasi pasar serta untuk meningkatkandaya saing Bursa. Dengan data harian, non parametric sign test dan parametric pairedsamples t-test, penelitian ini menemukan bahwa kebijakan baru ini menurunkan bid-askspread dan market depth secara signifikan, namun tidak memengaruhi volume perdagangan.Dari sudut pandang width dan immediacy, likuiditas saham mengalami peningkatan; namundari sudut pandang depth, likuiditas saham mengalami penurunan. Untuk menarikkesimpulan dari dua hasil yang berbeda ini, digunakan volume perdagangan sebagaipembanding. Penurunan bid-ask spread ternyata tidak diikuti oleh peningkatan volumeperdagangan, padahal bid-ask spread dalam kaitannya dengan biaya transaksi seharusnyaberkorelasi negatif dengan volume perdagangan. Oleh sebab itu disimpulkan bahwa tidakterjadi peningkatan likuiditas setelah pemberlakuan kebijakan baru tersebut.Kata Kunci: Bursa Efek Indonesia, likuiditas, satuan perdagangan, fraksi harga, bid-askspread, market depth, volume perdagangan
THE INFLUENCE OF MARKETING MIX AND SERVICE QUALITY ON CORPORATE REPUTATION AND ITS IMPACT ON REPURCHASE DECISION Aam Bastaman; Mufti Royyansyah
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.668 KB)

Abstract

Abstract. Retail business is a growing Industry in Indonesia. Among others there aretwo important variables in retail business: Marketing mix and service quality. Thisresearch are aimed first to know and to analysis the influence of marketing mix andservice quality on corporate reputation and its impact on repurchase decision directlyand indirectly. Secondly, to analysis which variables affect mostly on corporatereputation and on repurchase decision. The research approaches using quantitativeapproach with survey method. Tool for the statistical test used structural equationmodeling (SEM) with LISREL 8.7 software. There are 200 respondents involved,mostly are middle income people. Method of sampling used non probability samplingmethod in particular by accidental sampling. The results: Marketing mix directlyinfluenced corporate reputation and repurchase decision directly and indirectly mediatedby corporate reputation. In the other hand, service quality directly did not influencecorporate reputation it also did not influence decision to repurchase directly andindirectly through corporate reputation. Lastly, corporate reputation directly influencedrepurchases decision. Implication of the research it is obvious in retail industrycustomer decision on repurchase is highly based on and influenced by marketing mix,especially pricing policy and decision.

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