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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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PENGARUH BRAND EQUITY, PERSEPSI HARGA DAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN PRODUK PAKAIAN MEREK OLD BLUE COMPANY Ludfi Mariadi; Havidz Aima
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: This thesis aims is to know effect of brand equity, perceived price, and distribution to customer satisfaction on apparel brand Oldblue Company. The method that used is an explanatory analysis by data collection through literature review, observation, and interviews. This observation found that perceived price variables has no significant effect on customer satisfaction, while other variables, brand equity anddistribution in individually and simultaneously have significant effect on customer satisfaction. Brand feelings or self-confidence that is felt by customers when wearing Oldblue products make customers feel satisfied and make Oldblue as preferred customer favorite products. The availability of the product in Oldblue retailers make customers feel satisfied and created customers’ loyalty, so that customers do not needto switch to another brand to get the product that suits with them because retailers of Oldblue always provide it. Brand equity and distribution affected customer satisfaction at 56.3%, so the remaining 43.7% is influenced by other variables not that not observed.Keywords: Brand Equity, Perceived Price, Distribution, Customer Satisfaction  
INTELLECTUAL CAPITAL DISCLOSURES AND AUDIT COMPONENTS IN NON-DISCRETIONARY INCOME Saarce Elsye Hatane; Dewi Rembulan; Josua Tarigan
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (15.487 KB) | DOI: 10.22441/mix.2019.v9i1.008

Abstract

This study aims to determine the relationship of Intellectual Capital Disclosures (ICD), audit committee characteristics (size, gender, education, expertise), and audit quality toward the performance of the company measured through Non-Discretionary Net Income (NDNI) and Cash Flow Operation (CFO). This study is conducted on service listed companies in the Indonesia Stock Exchange (Service Industry) from 2010 to 2016 by panel data regression method analyzed using random effect model. The results of this study indicate that components in ICD have no significant impact on firm performance. Some components in the audit committees are found to have significant positive relationship towards financial performance. The empirical results suggest that ICD serve as a tool in aiding firm performance. A corporation should practice ICD extensively to enjoy the impact on the firm performance and value. Most research studies the relationship between intellectual capital disclosures and board diversity toward firm performance individually. The interaction of intellectual capital disclosures and audit committee characteristics is analyzed and studied to see whether audit committee characteristics is a factor that can help and improve the effectiveness of firm performance. Audit quality is also being analyzed and being taken into consideration as a variable. This is the first study to find the relationship towards the firm performance using NDNI and CFO as the dependent variables
DAMPAK PENGUMUMAN PENERBITAN OBLIGASI PERUSAHAAN TERHADAP ABNORMAL RETURN SAHAM DI INDONESIA TAHUN 2014 – 2015 Rathria Arrina Rachman; Dahlia Ervina
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. This study aims at investigating the effect of corporate bonds issuanceannouncement on the stock market in Indonesia over 2014 – 2015. By applying eventstudy and t-test, it is proven that there are significant positive abnormal return one daybefore the announcement date and significant negative abnormal return five days afterthe date. This result shows that public has obtained information from the insider asgood news before the information is widely disseminated; therefore, they react bytransacting in the stock market. Nonetheless, when the offering period ends, marketparticipants react again and there is a market correction five days after theannouncement. This result confirms that there is a signalling effect of corporate bondsissuance on the stock market performance and indicates that stock market in Indonesiais inefficient.
PENGARUH PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. GLOBAL SARANA INFORMASI BERMUTU Laurencia S. K; Setyo Riyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 1 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The purpose of this study is to determine the effect of education and workexperiences to employee performance at PT. Global Informasi Bermutu. Descriptivequantitative research methods by using statistical correlation an multiple regression withthe aim of analyzing the effect of the two independent variables (Education and WorkExperiences) on the dependent variable (Employee Performance). The sample used wasan employee of employees as much as 240 respondents who made a sample randomdetermination. The result research showed that from the analysis are known, alsodemonstrated from regression technique and significance, which states that both partiallyand jointly a positive and significant of employee performance. From two independentvariables, the education has the most dominant influence on employee performance.Keywords: education, work experiences, employee performance.
PENILAIAN MEMORABLE TOURISM EXPERIENCE SEBAGAI FAKTOR PENENTU DAYA SAING DESTINASI WISATA DENGAN MENGGUNAKAN PENDEKATAN RAPID APPRAISAL (RAP) Ardiansyah Muhammad; Siti Aisjah; Ainur Rofiq
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.206 KB) | DOI: 10.22441/mix.2018.v8i2.006

Abstract

Abstract. The purpose of this study is to describe the assessment of competitiveness of tourist destinations through memorable tourism experience as a factor determining the competitiveness of tourist destinations. This study also aims to assess the competitiveness of Banyuwangi based on through memorable tourism experience provided to tourists. Sample in this study were 96 tourists. Sampling technique used was snowball sampling. Rapid Appraisal (RAP) approach is used as a tool to analyze the competitiveness of tourist destinations. The Rapid Appraisal (RAP) in thid research called Rapid Appraisal for Tourism Destination Competitiveness (RAP-TDC). RAPTDC consists of 3 statistical analyzes: Multidimensional Scalling, Montecarlo, and Jacknife. The results showed that Banyuwangi has a good competitiveness based on memorable tourism experience given to tourists. Novelty is an attribute of memorable tourism experience that has the greatest role in influencing the assessment of tourists to tourist destinations. The uniqueness of the travel experience is the most important indicator in shaping the novelty of the experience in the tour.
ANALISIS OPTIMALISASI PENGADAAN TANDAN BUAH SEGAR (TBS) SEBAGAI BAHAN BAKU PRODUKSI CRUDE PALM OIL (CPO) DAN PALM KERNEL (PK)DI PMKS SEI KANDANG PT. ASIATIC PERSADA-AMS GROUP Renta Renta
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 3 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. As an agribusiness palm oil company, PT. AMS through its subsidiary, PT. AsiaticPersada, aims to increase the company's profits from sales of CPO and Kernel processed inPMKSei Kandang. Availability of raw materials fresh fruit bunches (FFB) POM Sei Kandangare not optimal so that the production of CPO and PK also not optimal, and then thecompany's profits are not maximized. This study aims to providea recommendation foroptimizing procurement TBS with the concept of linear programming (LP). Through optimalapproach EOQ TBS purchases outside during 2014 was still below the optimal standard soPMKSs Sei Kandang should do a combination of raw material procurement policy TBS fromits own garden and make purchases outside.Keywords: optimization, linear programming, CPO, kernel, FFB
PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN Tri Wulan Sundari; Wiwik Utami
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 3 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: This study aims to determine the effect on the value of the company's financial performance with the dividend policy as a moderating variable. The population in this study are all banking companies listed on the BEI. Sampling method performed with saturated sampling method, and based on predetermined criteria, the number of samples is a sample of 15 banking companies that pay dividend during the period 2007-2012.The research data is secondary data obtained from the Indonesian stock exchange (www.idx.co.id) and ICMD 2007-2012. The results showed that: 1) capital are significant positive influence to the firm value, 2) dividend policy are able to significantly moderate influence to the capital on the value company, 3) asset quality are not significant positive influence to firm value, 4) dividend policy are not able to significantly moderate influence to the asset quality on the value company, 5) earningare not significant positive influence to the firm value, 6) dividend policy are able to significantly moderate influence to the earning on the value company, but with negative effect, 7) liquidity are significant negative influence to the firm value, 8) dividend policy are able to significantly moderate influence to the liquidity on the value company.Keywords: financial performance, firm value, dividend policy  
HOW ISLAMIC VALUE IMPLIED BUSINESS ACTIVITY ON MOSLEM WOMEN ENTREPRENEURS Dwi Prasetyani; Khusnul Ashar; Susilo S; Multifiah M
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.55 KB) | DOI: 10.22441/mix.2018.v8i3.014

Abstract

This study aims to understand the implementation of Islamic values by Moslem women entrepreneurs in Surakarta that carried out in their business activities. Understanding Islamic value in their business activities showed from management, employee and financial aspects. Perception of Islamic values underlie the behavior of Moslem women entrepreneurs especially in their business activities. This study used qualitative method and phenomenology design to understand the behavior Moslem women entrepreneurs. Phenomenological approach appropriate to explore that embedded behind the human mind. This study found that Moslem women entrepreneurs have tried to apply Islamic values in the three aspects of business activities. There is a behavioral transformation caused by experience, understanding of Islamic Value, internal and external environment, belief in value. Transformation visible on intentions, motivations, and goals which is manifested in behavior. The process of this transformation there is time difference between one another which known as hidaya
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), SERVICE QUALITY, AND PATIENT SATISFACTION: A CASE STUDY OF THE NURSES IN PRIVATE HOSPITALS OF SURABAYA Thomas Stefanus Kaihatu; Sundring Pantja Djati
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. As a distinctive employee behavior, organizational citizenship behavior(OCB) plays an important role in shaping the quality of service provided by nurses tofurther enhance the feeling of satisfaction experienced by customers. This researchaims to explain the relationship between OCB, service quality, and patient satisfactionin hospital setting. We use the perception of costumers in explaining the threeconstructs used in this research. The respondents are 30 full time nurses and 100hospital inpatients of private hospitals (63.29% response rate) in private hospitals inSurabaya. SEM-PLS is used for the data analysis, yielding results that OCB haspositive and significant relationship towards service quality, and service quality haspositive and significant relationship towards customer satisfaction. Thus, the resultsconfirm previous researchers’ findings. Future research direction is advised as therelationship between service quality and customer satisfaction is found to besignificantly weaker than previous researchers’ results.Keyword: Organizational citizenship behavior, service quality, customer satisfactionAbstrak. Sebagai sebuah perilaku karyawan yang unik, organizational citizenshipbehavior (OCB) memegang peranan penting dalam membentuk kualitas layanan sustersusterdi Rumah Sakit yang nantinya akan meningkatkan kepuasan konsumen.Penelitian ini bertujuan untuk menjelaskan hubungan antara OCB, kualitas layanan,dan kepuasan konsumen di setting Rumah Sakit. Persepsi konsumen digunakan dalammenjelaskan ketiga konstruk dalam penelitian ini. Responden berjumlah 30 suster yangbekerja penuh waktu dan 100 pasien rumah sakit swasta (63,29% tingkat respon) diSurabaya. SEM-PLS digunakan untuk menganalisa data, dengan hasil bahwa OCBmemiliki pengaruh positif dan signifikan terhadap kualitas layanan, dan kualitaslayanan berpengaruh positif signifikan terhadap kepuasan pelanggan. Hasil inimengkonfirmasi penelitian-penelitian terdahulu. Saran untuk penelitian selanjutnyadijelaskan lebih lanjut karena hubungan kualitas layanan dan kepuasan pelangganditemukan jauh lebih lemah daripada hasil peneliti-peneliti terdahulu.
MODERASI BIAYA BERALIH PADA PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi pada PTS X) Hermansyah Andi Wibowo
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 3 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: This study aims to examine the moderating role of switching cost on two effects, which are: the effect of service quality on customer satisfaction and service quality effect on customer loyalty. In addition, this study also examines the effect of service quality, switching cost and customer satisfaction, on customer loyalty. Finally, the effect of service quality on customer satisfaction is also tested. The analysis tool used is SEM with LISREL 8.80 software. In order to implement the results, it was conducted the correlation analysis between the dimensions of the independent variables with dimensions on the dependent variable. As a result, the switching cost is not provenas a moderator variable. Service quality has positive and significant effects on customer satisfaction and customer loyalty. Switching cost is proven positively and significantly effects customer loyalty. It was proven that customer satisfaction did not effects customer loyalty. Dimensions which dominant correlated are: the dimension of empathy with the core service dimension, dimension of empathy with dimension of loyalty attitude; and dimension of relational cost with behavioral loyalty dimension.Keywords: customer loyalty, service quality, customer satisfaction, switching cost, moderation, dimensions correlation.

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