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E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol 4 No 5 (2015)" : 20 Documents clear
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG KEBAYA PADA RUMAH KEBAYA BALI MOLEK Felycia Errina Tanzil; A. A. G. Agung Artha Kusuma
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

In Indonesia, the development of fashion very quickly and very large especially in kebaya fashion. Business attire is very much favored by Indonesian woman who is predicted to have a very profitable market opportunities. There are many businesses in the kebaya fashion Denpasar Bali in particular, one of which is the House of Bali Kebaya Molek. Repurchasing the purchasing process whereby consumers are satisfied with the products they consume. My  studyies it’s conducteded until determineded the effect of the marketing mix to re-purchase decision in the House of Bali Kebaya Molek. My ressearch it’s conducteded at Denpasar, the samples taken were 112 redpondencaes used the purposive sampling method. The date it’s collected througgh questionnaires used the linear regression analysis. Based on the results showed that each variable product, price, promotion, and place a significant effect on the purchase decision again.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT BPR BALIDANA NIAGA DENPASAR Dewa Made Wisnu Anggabrata; Gede Bayu Rahanata
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Perhatian terhadap kepuasan pelanggan menjadi sangat besar bagi perusahaan yang bergerak dibidang pelayanan. Tujuan penelitian mengetahui pengaruh kualitas pelayanan (bukti fisik, keandalan, daya tanggap, jaminan, danempaty) terhadap kepuasan nasabah pada PT BPR Balidana Niaga Denpasar, dengan menggunakan metode Proportionate Stratified Random Sampling ialah sebanyak 100 responden. Penelitian ini bertujuan untuk menjelaskan kualitas pelayanan (bukti fisik, keandalan, daya tanggap, jaminan, danempaty) yang memiliki pengaruh terhadap kepuasan nasabah. Analisis dapat disimpulkan kualitas pelayanan (bukti fisik, keandalan, dayatanggap, jaminan, dan empaty) berpengaruh secara simultan bersama dengan kepuasan nasabah dengan nilai Fhitung (85,421) > Ftabel (3,07). Kualitas pelayanan (bukti fisik, keandalan, daya tanggap, jaminan, dan empaty) berpengaruh secara parsial sendiri dengan kepuasan nasabah. Ini dapat dibuktikan dari nilai t hitung yang lebih besar dari nilai t tabel. Kata Kunci : kepuasan kerja, kualitas pelayanan.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH Ni Putu Lenny Pratiwi; Ni Ketut Seminari
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Creating customer satisfaction, especially customers, cooperatives should be able to meet the wishes of the customer. Factors that affect customer satisfaction is service quality , trust and customer value . This study aims to investigate the influence of service quality , trust and customer value partially on customer satisfaction. Respondents in this study is the chairman of the cooperative and 98 clients , with non- probability sampling technique is purposive sampling . The data analysis technique used is the technique of multiple linear regression analysis . The results obtained by analysis of the conclusion that the partial test results can be known service quality , trust and customer value and significant positive effect on customer satisfaction on Credit Unions Dauh Ayu Denpasar .
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINYAK OLES BOKASHI Ni Putu Wistyasari; I Gst Agung Ketut Sri Ardani
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Competition in today's business is a challenge for employers to remain in the global competition. Integrated marketing strategy is the promotion mix strategy through advertising, sales promotion and personal selling. The research objective was to determine the influence of advertising, personal selling and sales promotion on product purchasing decisions Bokashi at PT. Pak Oles tokcer in Denpasar. The total sample of 120 respondens, data collection is done through questionnaires. Techniques Analysis is multiple linear regression analysis. Based on the analysis found that is, advertising, personal selling and sales promotion of positive and significant effect on purchasing product decisions Bokashi at PT. Pak Oles tokcer in Denpasar.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN LANGGENG LAUNDRY DI KUTA, BADUNG IGN Marta Eka Putra; Ni Ketut Sariyathi
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Job satisfaction an important element in improving employee performance for achieving high level of employees job satisfaction, a companies need to consider factors that affect job satisfaction of the employees. In this study predictor which are considered to affect job satisfaction are transformational leadership, work environment and compensation. The number of samples is 98 employees. Techique of analysis used in this study is multiple linear regression analysis. The result show that transformational leadership style, work environment and compensation for partially and simultaneous affect employee job satisfaction. Out of the three predictors, compensation emerges as dominant predictor of employees job satisfaction. To improve job satisfaction Laundry Langeng corporate leaders should improve relations with employees in order to increase job satisfaction, attention to the work environment and a better compensation.
PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (Studi Pada Produk Kosmetik Etude House di Kota Denpasar) Gusti Ayu Theoria Dei; I Putu Gde Sukaatmadja
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Kebutuhan untuk tampil cantik dan menarik dengan menggunakan produk kosmetik, kini tengah menjadi perhatian remaja putri. Seiring dengan pesatnya perkembangan produk kosmetik, maka perusahaan kosmetik memiliki tujuan pemasaran untuk memenuhi kebutuhan dan keinginan konsumen dengan sasaran agar konsumen puas. Tujuan penelitian ini adalah untuk mengetahui peran brand image dalam memediasi pengaruh kredibilitas celebrity endorser terhadap purchase intention pada produk kosmetik Etude House di Kota Denpasar. Populasi dalam penelitian ini adalah remaja putri yang merupakan masyarakat di Kota Denpasar di mana remaja putri ini memiliki niat membeli produk kosmetik Etude House. Ukuran sampel yang diambil sebanyak 100 responden, dengan metode non probability sampling khususnya insidental dan purposive sampling menggunakan analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa kredibilitas celebrity endorser memiliki pengaruh positif dan signifikan terhadap purchase intention dan brand image. Variabel brand image memediasi secara parsial pengaruh kredibilitas celebrity endorser terhadap purchase intention. Bentuk partial mediation ini menunjukkan bahwa brand image bukan satu-satunya pemediasi hubungan kredibilitas celebrity endorser terhadap purchase intention namun terdapat faktor pemediasi lain.
PENGARUH UKURAN PERUSAHAAN, PERTUMBUHAN PENJUALAN, DAN NON-DEBT TAX SHIELD TERHADAP STRUKTUR MODAL PADA PERUSAHAAN TELEKOMUNIKASI DI BURSA EFEK INDONESIA Putu Hary Krisnanda; I Gusti Bagus Wiksuana
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to determine the significance of the effect of partial variable size companies, sales growth, and non-debt tax shield (NDTS) the capital structure on Telecommunications companies in Indonesia Stock Exchange 2010-2013. To solve the problem in this study used multiple linear regression analysis technique. In partial test (t test) with significance level (?) = 5 percent, indicating that the firm size variable has a negative and significant effect on capital structure, sales growth has a positive effect and no significant effect on capital structure, while the variable NDTS positive effect and significant impact on the capital structure of the telecommunications companies in Indonesia Stock Exchange 2010-2013.
PERSEPSI MAHASISWA TERHADAP PENERIMAAN SISTEM DIGITAL LIBRARY BERBASIS TECHNOLOGY ACCEPTANCE MODEL PADA PERPUSTAKAAN PUSAT UNIVERISTAS UDAYANA BALI Ratna Sari Dewi; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to determine students' perceptions held reception of digital library systems based on the Technology Acceptance Model Udayana University Central Library. Quantitative research used in this study were obtained by distributing questionnaires and interviews with 60 respondents. Multiple linear regression analysis was used to analyze the data in this study. The results of the analysis conducted to obtain findings that the usability perception variables significantly positive effect on user acceptance at Udayana University Central Library. Further results obtained findings that perceived ease significantly positive effect on user acceptance at Udayana University Central Library. Suggestions can be obtained by the cooperation and provide information to the user's e-library to make it easier to use.
PENGARUH BEBAN KERJA TERHADAP KEPUASAN KERJA DENGAN STRES KERJA SEBAGAI VARIABEL MEDIASI Putu Melati Purbaningrat Yo; Ida Bagus Ketut Surya
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Kepuasan kerja adalah satu daru beberapa faktor yang sangat penting untuk mendapatkan hasil maksimal. Kepuasan dapat dipengaruhi oleh beberapa faktor, organisasi perlu untuk memeperhatikan faktor tersebut untuk meningkatkan kepuasan kerja karyawan. Tujuan penelitian untuk mengetahui besar pengaruh beban kerja terhadap kepuasan kerja dengan stres kerja sebagai variabel mediasi. Penelitian ini dilakukan di perusahaan PT. Lianinti Abadi di Denpasar. Jumlah sampel yang diambil sebanyak 55 orang pegawai, dengan metode sampel jenuh. Metode pengumpulan data dengan survey dengan kuesioner sebagai alatnya dan wawancara. Path analisis digunakan untuk mendapatkan hasil sehingga ditemukan beban kerja berpengaruh positif terhadap stres kerja, bila beban kerja karyawan makameningkat stres kerja karyawan akan meningkat. Beban kerja berpengaruh negatif terhadap kepuasan kerja, bila beban kerja meningkat maka kepuasan kerja menurun, dan sebaliknya. Stres kerja berpengaruh negatifFterhadap kepuasan kerja. StresKkerja meningkat maka kepuasan kerja menurun, dan sebaliknya. Kata Kunci: beban kerja, kepuasan kerja, stres kerja
PENGARUH KOMUNIKASI, KEPEMIMPINAN DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN DI PT BPR NUSAMBA MENGWI D. I Gst Agung Rai Cahyadi Putra; Ni Wayan Mujiati
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Penelitian dilakukan dengan tujuan untuk mengetahui pengaruh komunikasi, kepemimpinan dan kompensasi secara simultan maupun secara parsial terhadap kepuasan  kerja  karyawan, serta variabel mana yang dominan mempengaruhi kepuasan kerja karyawan di PT BPR Nusamba Mengwi. Metode sensus digunakan untuk menentukan jumlah sampel yaitu 45 orang karyawan. Metode wawancara, observasi dan kuesioner digunakan dalam pengumpulan data. Data dianalisis menggunakan analisis faktor konfirmatori dan analisis regresi linier berganda. Hasil penelitian diperoleh simpulan bahwa komunikasi, kepemimpinan dan kompensasi secara simultan maupun parsial berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, dimana kompensasi adalah variabel yang berpengaruh dominan.

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