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Umi Rojiati
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KOMUNIKA
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2615112x     EISSN : 26155206     DOI : https://doi.org/10.24042/komunika.v3i1.6050
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA focuses on the study of Islamic communication and broadcasting. The scope of the KOMUNIKA includes Mass Communication; Organizational Communication; Journalism; Communication Media Development; etc
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
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Analisis Isi Pesan Dakwah Dalam Naskah Wawacan Kean Santang Aji Tinta Ilmiati
KOMUNIKA Vol 3, No 2 (2020): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v3i2.7014

Abstract

Penelitian ini bertujuan untuk mengetahui kategori pesan dakwah dalam naskah wawacan Kean Santang Aji, selain itu penelitian ini juga untuk mengetahui bagaimana imbauan pesan dalam naskah Wawacan Kean Santang Aji. Sesuai dengan judulnya, metode yang digunakan dalam penelitian ini adalah metode analisis isi milik Harold D. Lasswell yang menggunakan teknik symbol coding, yaitu mencatat lambang atau pesan secara sistematis, kemudian diberi interpretasi. Maka, hasil dari penelitian ini adalah sebagai berikut: terdapat tiga kategori pesan dakwah dalam naskah Wawacan Kean Santang Aji. Tiga kategori pesan dakwah tersebut adalah pesan akidah, akhlak dan syariah. Sedangkan imbauan pesan dalam naskah Wawacan Kean Santang Aji ini ada lima yaitu imabuan rasional, emosional, takut, ganjaran dan motivasional.
Ekonomi Politik Media Dalam Industri Musik Digital Spotify Nur Amala Saputri
KOMUNIKA Vol 4, No 2 (2021): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v4i2.9406

Abstract

Since the emergence of internet media, digital music was born which then marked as a change in the dominance of conventional recorded music. It is slowly and surely replacing the roles of conventional media, starting from the production process, distribution, to the level of music consumption. One of the most prominent music streaming platforms today is Spotify. In practice, the music streaming platform Spotify acts as a cultural industry that seeks to obscure people's real needs. This research uses a qualitative descriptive method based on a critical paradigm. With the aim of analyzing power relations in cultural practices that have been built by the digital music industry, either through the media or by the owners of capital through the perspective of the political economy of communication media. There are 2 main findings as a result of the study. First, there are 5 forms of digital music standardization that emerged because of the Spotify platform. Second, there are 2 forms of culture created from the relationship and identity of digital music actors, namely, the trend of soloist musicians or music by do it yourself, and bargaining power between musicians and music labels. In the end, Spotify is the party who benefits the most because it acts as a mediator who provides services or services for digital music streaming providers.
Community Media and Communitarianization of Dakwah Radio Rodja 756 Am Canra Lubis; Rosidi Rosidi
KOMUNIKA Vol 5, No 2 (2022): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.13100

Abstract

This research wants to prove that communication with community radio media has an important place to gain space in the hearts of the community in an effort to broadcast Islamic da'wah. It turns out that according to the theory used in this study, the application of bottom-up da'wah is able to practice sunnah Islamic values in the family environment, the community around the Rodja radio location. The presence of this radio is able to foster religious awareness, become a source of knowledge for mankind in general and especially for Muslims.If media such as radio and television are used to advocate and educate people in the way of Allah SWT, it will benefit people wherever they are, but for non-Muslims, a complete understanding of Islam.This research is a type of field research, using qualitative methods, with a philosophical and historical approach. The main source of this message is data related to its role and radio Rodja's religious activities. Besides that, it is also supported by previous research data which is complemented by books, magazines, and related documents. This data was collected through interviews, documents, notes, and social, psychological and communication uses.
Strategi Komunikasi Pemasaran Halal Network International-Herba Penawar Alwahida Indonesia (Hni-Hpai) Dalam Menarik Minat Beli Konsumen Muslim Di Bandar Lampung (Studi Pada Business Center Hni-Hpai Cabang Lampung 3) Kartika Indri Asari; Bambang Budiwiranto; Mubasit .
KOMUNIKA Vol 4, No 2 (2021): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v4i2.10422

Abstract

Perusahaan Herba Penawar Alwahida Indonesia-Halal Network International (HNI-HPAI) merupakan salah satu perusahaan yang terdaftar dalam Asosiasi Penjualan Langsung Indonesia (APLI) dan telah mendapatkan sertifikat halal oleh DSN-MUI dengan konsep Network Marketing yang memiliki jaringan cukup luas, dimana salah satu cabang perusahaan ini berada di wilayah Kota Bandar Lampung dengan nama Business Center HNI-HPAI Cabang Lampung 3. Penelitian ini bertujuan mendeskripsikan proses pelaksanaan strategi komunikasi pemasaran, bentuk komunikasi pemasaran, strategi promosi, elemen-elemen bauran pemasaran yang digunakan dan proses manajemen perusahaan melalui kegiatan dan program serta faktor pendukung dan penghambat. Penelitian ini menggunakan metode kualitatif dengan jenis field research dan bersifat deskriptif serta desain penelitian menggunakan studi kasus. Untuk memperoleh data dalam penelitian ini digunakan teknik wawancara, observasi dan dokumentasi. Untuk menguji keabsahan data digunakan triangulasi sumber.Hasil penelitian menunjukkan bahwa HNI-HPAI dalam melakukan strategi komunikasi pemasarannya mempertimbangkan bauran pemasaran yang terdiri dari 7P (Product, Price, Place, Promotion, People, Physical Evidence, Process) dan elemen bauran promosi yang meliputi periklanan, promosi penjualan, pemasaran efektif, hubungan masyarakat, penjualan pribadi dan pemasaran langsung dengan baik. Pesan yang disampaikan didukung dengan berbagai saluran komunikasi atau alat bantu promosi berupa media offline, online, dan media elektronik serta komunikasi langsungyang diimplementasikan dalam bentuk kegiatan seperti training event, KHT (Kuliah Herba Thibbunnabawi), Spriritual Motivation Training, Home Sharing, Corporate Program, seminar, dan sebagainya. Strategi promosi yang digunakan menggunakan teknik PCA (Pakai, Cerita, Ajak).
Management Of Influencer Expression Regarding Vaccination Communication On Instagram Rama Kertamukti
KOMUNIKA Vol 5, No 2 (2022): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.14047

Abstract

Middle January 2021, the death toll related to the Covid-19 pandemic reached 2 million people, and nearly 26 thousand people were recorded in Indonesia. The struggle of the Indonesian government to reduce the number of victims of COVID-19 by bringing the Sinovac vaccine and vaccinations to the community. Pros and cons occur in response to the covid-19 Vaccination with this Sinovac vaccine. The government's public communication strategy through influencers with many followers on Instagram is an option. The election of Instagram as Social media for vaccination communication is because Instagram is the most up-to-date social media, and it is easy to provide understanding because it involves information in the form of visuals and text to the public. In carrying out vaccination communications, these influencers create messages or information that are organic or organic. Amplified Word of Mouth so that vaccination communication can reach the community simultaneously. The subjects studied in this study were influencer accounts (@arielnoah and @dr. Tirta) which were selected by purposive sampling with qualitative research using the literature review method. The results showed that the influencers in each post on vaccination communication activities in the form of distributing content and information in the feed room, likes, and giving comments showed that vaccination communication activities carried out identity politics. Influencers on Instagram understand health and responsibility. The results of this study provide an overview of how influencers on their Instagram carry out impression management to convince the public that vaccines are safe and try to refer to the government's public campaign regarding covid-19 Vaccination.
Komunikasi Organisasi Nahdlatul Ulama (Studi Kasus Tentang Komunikasi Internal Pada Organisasi Pengurus Wilayah Nahdlatul Ulama Jawa Barat) Faisal Muzzammil
KOMUNIKA Vol 3, No 1 (2020): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v3i1.6050

Abstract

Pengurus Wilayah Nahdlatul Ulama (PWNU) Jawa Barat merupakan struktur organisasi NU di tingkat Provinsi Jawa Barat. PWNU Jawa Barat ini memiliki tingkatan kepengurusan dan susunan kepengurusan yang kompleks serta berbeda dengan organisasi pada umumnya. Penelitian tentang komunikasi internal pada organisasi PWNU Jawa Barat ini bertujuan untuk mengetahui: dimensi komunikasi internal pada PWNU Jawa Barat dan jenis komunikasi internal pada PWNU Jawa Barat. Penelitian ini berlandaskan pada kajian komunikasi internal dalam komunikasi organisasi menurut Onong Uchjana Effendy. 

Page 13 of 13 | Total Record : 126

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