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MARTHALENA, YENNY
Program Studi Akuntansi Fakultas Sosial Dan Bisnis Universitas Aisyah Pringsewu
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : International Journal of Islamic Business and Management Review

 1 
Analysis of Online Shopping Behavior among Teachers in Indonesia Sunarmi; Yenny Marthalena; Sastri Ayu Lestari
International Journal of Islamic Business and Management Review Vol. 2 No. 1 (2022): June 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.824 KB) | DOI: 10.54099/ijibmr.v2i1.142

Abstract

Purpose –This study is a quantitative study that aims to identify the total expenditure of teachers in online shopping, the types of products purchased, online shopping platforms and also the factors that influence online shopping.. Methodology/approach –The instrument in this study used a five-point Likert scale survey form. The sample of this study consisted of 319 teachers in Pringsewu district, Lampung, Indonesia, which were selected through snowball sampling. Findings – It was found that,the majority of respondents shop online with a total expenditure of around one million rupiah per year and make online purchases for daily needs such as clothes and accessories or fashion that supports personal appearance. The most widely used online shopping platforms include Lazada, Shopee and Tokopedia. All independent variables significantly contribute positively to online shopping
Co-Authors Afrita Harlianty, Rully Ani Kristianingsih Annida Dahrul Armay, Lea Cintya Sukma Widita Cintya Sukma Widita Debby Sanjaya Denti Yulianti Dian Arif Wahyudi Dwi Feriyanto Eka Nurzanah Eka Nurzanah Eva Yunitasari Feri Kameliawati Hamid Mukhlis Hardono Hardono Imelda, Vivi Komalasari Komalasari Komalasari Komalasari Lea Armay Lestari, Sastri Ayu Mareza Yolanda Umar Milan Juliyana Moch Alfan Nuruddin MUHAMAD NURYANTO Novira Apriana Nugroho, Tri Adi Nur Aminudin NURYANTO, MUHAMAD Nurzanah, Eka Okta Nuria Aryanti Okta Nuriyanti Rada Rafika Rian Candra Pratama Riska Agi Sawitri Riska Agi Sawitri Riska Hediya Putri Sastri Ayu Lestari Sastri Ayu Lestari Sastri Ayu Lestari Selly Puspita Sari Siti Maesaroh Siti Maesaroh Soleha, Uswatun Maratu Sri Puraeni Sunarmi Sunarmi Sunarmi Sunarmi Surmiarsih Surmiarsih Surmiasih Surmiasih Surmiasih Surmiasih Tahta Herdian Andika Tika Putri Utami Tri Adi Nugroho Uswatun Maratu Soleha Vivi Imelda Vivi Imelda Wahyudi, Dian Arif Yona Desni Sagita Yusenta, Nova Yusuf, Juanda Ashary