Article Per Year (5 Year)
p-Index From 2019 - 2024
2.024
P-Index
This Author published in this journals
All Journal Majalah Ilmiah Bijak Ilomata International Journal of Management Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial International Journal of Economics, Management, Business, and Social Science Ilomata International Journal of Social Science Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Netnografi Komunikasi Jurnal Komunikasi Esensi Daruna DISCOURSE : Indonesian Journal of Social Studies and Education
Fantini, Endah
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pola Komunikasi Organisasi Paguyuban Abang Mpok Kabupaten Bekasi Helmi Azahari; Endah Fantini; Muhamad Rifqi Mahesa
Jurnal Komunikasi Esensi Daruna Vol 2 No 1 (2023): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v2i1.635

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pola komunikasi organisasi di Paguyuban Abang Mpok Kabupaten Bekasi, Jawa Barat dan apa saja yang menjadi faktor pendukung dan penghambat dalam prosesnya. Dalam sebuah organisasi tidak terlepas dari komunikasi. Banyak fenomena yang terjadi dalam sebuah organisasi, salah satunya adalah mengalami masalah dalam penyampaian informasi. Fakta dalam proses pola komunikasi organisasi di Paguyuban Abang Mpok Kabupaten Bekasi, terdapat berbagai macam pola dan opini di dalam organisasi. Penelitian dilakukan dengan metode kualitatif, yang bertujuan untuk memberikan gambaran dari data yang diperoleh dari lapangan. Paguyuban Abang Mpok Kabupaten Bekasi menggunakan pola komunikasi sirkular ketika melakukan rapat koordinasi untuk mencapai tujuan organisasi yang telah disepakati bersama sehingga pekerjaan dapat diselesaikan tanpa adanya kesalahan. Solusi yang dapat dilakukan adalah dengan mengadakan rapat koordinasi setiap minggunya dan sesekali mengadakan penyuluhan dan silaturahmi kepada seluruh anggota dan pengurus. This research aims to determine the organizational communication pattern in Paguyuban Abang Mpok Bekasi Regency, West Java, and the supporting and inhibiting factors in the process. In an organization, communication is inseparable from communication. Many phenomena occur in an organization, one of which is experiencing problems conveying information. In the process of organizational communication patterns in the Bekasi Regency Abang Mpok Association, there are various organizational patterns and opinions. The research was conducted using a qualitative method to provide an overview of the data obtained from the field. The Bekasi Regency Abang Mpok Association uses circular communication patterns when conducting coordination meetings to achieve organizational goals that have been mutually agreed upon so that work can be completed without errors. The solution that can be done is to hold coordination meetings every week and occasionally hold counseling and friendship with all members and administrators.
Pengaruh Penggunaan Iklan dan Celebrity Endorser di Instagram terhadap Minat Beli Followers (Studi Kasus pada Followers Aktif Akun Instagram @merche.id) Endah Fantini; Rifan Ardianto
Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): Jurnal Netnografi Komunikasi Volume 2 No. 1 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/netnografi.v2i1.17

Abstract

The purpose of this study was to analyze and find out the effect of the use of advertising and celebrity endorsers on Instagram on the buying interest of followers of the @merche.id Instagram account. The data was collected by distributing questionnaires to 100 respondents who were active followers of the @merche.id Instagram account. The sampling was carried out using the Slovin formula. The analytical tools used were simple linear regression, multiple linear regression, and classical assumption tests, carried out as requirements that must be met in performing linear regression analysis (simple and multiple). The hypothesis testing was carried out simultaneously using the F test and partially using the T-test. The results showed that there was a significant effect of the use of advertisements and celebrity endorsers on followers' buying interest, which was 84.9% and the rest was influenced by variables that were not investigated further.
Digital Marketing and Marketing Communication Strategy at Ciwaringin Cirebon Batik Umkm as a Challenge in Technological Development Desrizal; Iva Mas Uva; Eva Ariati; Endah Fantini
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i6.6475

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the national economy. Currently, MSMEs are intensively implemented in various regions in Indonesia. One area that runs this business is Batik Ciwaringin Cirebon, where many MSMEs have been established. The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. Digital Marketing is a marketing medium that has a huge influence. By using digital marketing, in this case social media. The method used in this research is normative legal research. Normative legal research, namely a search based on literature or extracting documents and library materials or document studies, which is carried out in an effort to obtain the necessary data relating to the problem
PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP PERUBAHAN PERILAKU KOMUNIKASI SECARA LANGSUNG PADA GENERASI Z DI JAKARTA SELATAN Aulia Fadhilah Hana; Siti Hardiati Wulandari; Basri Made Hasan; Endah Fantini
DISCOURSE: Indonesian Journal of Social Studies and Education Vol. 1 No. 1 (2023): November
Publisher : PT. Citra Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69875/djosse.v1i1.65

Abstract

The era of technology has given birth to conventional media, one of which is electronic media which plays an important role for humans in communicating through social media. This certainly results in the use of the internet and social media which continues to increase in Indonesia. One of the social media applications that is often used by Indonesians and is popular among Generation Z is the Instagram application. This research aims to see the influence between the use of Instagram on Generation Z's communication behavior by using a quantitative approach method, through distributing questionnaires to respondents through the Google Form feature. The population in this study were active users of the Instagram application as many as 100 respondents. The sample was drawn using the Slovin formula. The results showed that there is a significant influence between the use of Instagram on the communication behavior of Generation Z in South Jakarta both as a whole (simultaneously), and individually (partially).
Co-Authors Ade Suryana Ahmad Junaidi Aulia Fadhilah Hana Basri Made Hasan Dedy Kusna Utama Desrizal Elfa Setiawan Eva Ariati Helmi Azahari Iva Mas Uva MOHAMMAD SOFYAN Muhamad Rifqi Mahesa Nidaul Izzah Rifan Ardianto Samsudin Samsudin Samsudin Samsudin Samsudin Siti Hardiati Wulandari Sunarmin Sunarmin Tamba, Rousdy Safari