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All Journal Kinerja Jurnal Manajemen dan Bisnis Sriwijaya Manajemen Bisnis Kompetensi Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Sinergitas PkM & CSR JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Kreativitas PKM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Jurnal Bakti Masyarakat Indonesia Jurnal Ekonomi Indonesia Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Kesehatan Terpadu
Genoveva, Genoveva
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Kinerja

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Motives Affecting Fashion Consumers Behavior Toward Online Shopping During Covid-19 Pandemic Genoveva Genoveva; Hanif Rizky Dharmaatmaja
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.4961

Abstract

COVID-19 has begun to penetrate Indonesia and has many impacts so that people can begin to adapt to this virus. People have experienced changes in their shopping behavior during this pandemic, especially in the fashion industry, many of them prefer to shop through online shops to avoid crowds and apply government regulations, with this policy requires adaptation. To sustain competitiveness, the fashion industry must understand customer behavior during this global crisis. This study aims to measure the influences between factors towards fashion consumption among the Z generation during the pandemic. Subjective norms and hedonic motivation were the independent variables in this research, perceived usefulness as a mediating variable, while the intention to purchase fashion online shopping during the pandemic was the dependent variable. This research was quantitative and surveys with 369 valid respondents. This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. The research was conducted using questionnaires and analyzed using SEM, with SmartPLS Software. The finding suggests that perceived usefulness and subjective norms positively and significantly influenced intention to purchase fashion products online.
Co-Authors Abdulsatar Fathe G. Il Tohame Agung Panglima P.Lodong Agus Deva Adhikusuma Akbar, Aris Akram Alamodi Amira Nurul Azmi Amira Nurul Azmi Andi Ina Yustina Antonius Whisnu Perdana Widiputra Bernadette Gaby Chairy Chairy Cindy Maydita Srianisha Dedi Rianto Rahadi Dian Ridho Samukti Dwi Faqihatus Syarifah Has Eggy Asyrofi Eka Srirahayu Ariestiningsih Elda Octaffiana Filbertha Nathania Kartawaria Filda Rahmiati Fitriana, Mustika Indah Fujianti Nur L. Sukarno Hanif A. Widyanto Hanif Adinugroho Widyanto Hanif Rizky Dharmaatmaja Jason Tanardi Jean Richard Jokhu Kevin Gideon Nugroho Khairunnisa, Elisa Inten Levina, Lyliana M. Akbar Fajrin Maria Jacinta Arquisola Mustika Indah Fitriana Ni Luh Putu Maykha Felycia Pandu Cakranegara Pratama, Kevin Purwanti, Anastasia Putri Cantika Rizky Aldi Rahdino Salwa Adinda Sant Louis Liewin Sely Oktavia Siska Purnama Manurung Sonny Sonny Stivenes Tjin Siam Utami, Nadira Noor Vivien L. Iskandar Wulan Berliana Xie Haozhe Zi Yuan Dong