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All Journal SEGMEN Jurnal Manajemen dan Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen BALANCE: Economic, Business, Management and Accounting Journal Prima Ekonomika : Jurnal Ekonomi dan Bisnis Studi Kasus Inovasi Ekonomi Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Business, Management & Economics Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal of Management Studies and Development Jurnal Indonesia Sosial Sains Journal of Business & Management

Diah Isnaini Asiati

Universitas Muhammadiyah Palembang

Author-ID : 1092562

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pengaruh Sumber Informasi terhadap Keputusan Pembelian pada PT. Bank Negara Indonesia (BNI) Syariah Cabang Palembang Isnaini Asiati, Diah
Jurnal Ilmu Manajemen Vol 3, No 1 (2013): Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v3i1.250

The problems of this research was there any significant effect of resources together and partially to the purchase decision at PT BNI Syari’ah Palembang Branch . The goal is to identify and analyze the effect of significant resources together and partially to the purchase decision at PT BNI Syari’ah Palembang Branch . This type of research is associative . There are five variables used , namely personal resources , commercial resources , public resources , sources ofexperience and purchasing decisions . The main data research is the primary data collected by questionnaire technique . Data were analyzed using multiple linear regression . The results of the analysis showed that , the variable private resources , commercial resources , public resources , and sources of experience together significantly influence purchasing decisions at. Bank BNI Syariah Branch Palembang . But only partially public resources that provide significant influence on consumer purchasing decisions at. Bank BNI Syariah Palembang .

HUBUNGAN ANTARA DASAR-DASAR SEGMENTASI DENGAN KEPUTUSAN PEMBELIAN MEREK AIR MINUM KEMASAN GALON Isnaini Asiati, Diah; Tetuka, Jaka
Jurnal Ilmu Manajemen Vol 2, No 2 (2013): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v2i2.314

Problem formulation in this research are there relationship between the fundamentals of segmentation with the purchase decesion gallon water in Palembang. The purpse of this study to identify and analyze the relationship between the fundamentalas of segmentation with the purchase decesion gallon water in Palembang. This research is the associative study. The variables of this study are the basic segmentation and purchasing decision. The data used in this research isthe primary data. Data collection method is questionnaire. Analysis of the data used is Chi Square. Based on research done then it canbe inferred that there is a significant relationship between the fundamentals of segmentation with the purchase decision gallon water in Palembang. In conjunction with the basics that segmentation is significant relationships between proven segmentation demographicand purchase decision, as well as between segmentation psicographic and purchase decesion

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DETERJEN TOTAL Puspita Sari, Bella; Isnaini Asiati, Diah
Jurnal Ilmu Manajemen Vol 8, No 1 (2018): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v8i1.1644

Total detergent is one brand of detergent that is less populous in the eyes of the public. Therefore research aims to determine the effect of the marketing mix on purchasing decisions. Research was developed using associative design. In the study five variables were used, each of which served as the basis for the development of the variables. The sample was chosen by 100 purposively. The primary data needed is collected using a questionnaire. The data is analyzed using multiple linear regression techniques. The test results prove that 1) Simultaneously there is a significant effect of the marketing mix on total detergent purchasing decisions 2) partially the product, price, and distribution have a significant effect on purchasingdecisions. While the distribution has no significant effect on purchasing decisions

THE EFFECT OF LEADERSHIP, INTERPERSONAL COMMUNICATION AND WORK DISCIPLINE ON THE PERFORMANCE OF HIGH SCHOOL TEACHERS IN THE DISTRICT OF WEST PEMULUTAN OGAN ILIR, SOUTH SUMATRA Burmansyah Burmansyah; Herman Seri; Diah Isnaini Asiati
KOLEGIAL Vol 7 No 2 (2019): Juli - Desember
Publisher : STIE DWI SAKTI BATURAJA

This study aims to determine the Effect of Leadership, Interpersonal Communication and Work Discipline on the Performance of High School/Vocational Teachers in the District of West Pemulutan Ogan Ilir, South Sumatra. This research is associative research, aims to see the significance of the influence of independent variables (X), namely Leadership (X1), Interpersonal Communication (X2) and Work Discipline (X3) and the dependent variable Teacher Performance (Y). The population is 70 teachers as respondents for the research sample. Sampling is done using the Saturated Sampling technique, which is taken as a whole from the population. Simultaneously Leadership, Interpersonal Communication and Work Discipline variables have a positive and very significant influence on the performance of high school / vocational school teachers in the West Pemulutan District Ogan Ilir. The correlation coefficient number is obtained by Pearson correlation number of 0.798, meaning that between Leadership, Interpersonal Communication and Work Discipline together with Teacher Performance correlates quite strongly. The results of the study are that there is a significant influence of Leadership, Interpersonal Communication, and Work Discipline jointly on the Performance of High School / Vocational Teachers in the West Pemulutan District, Ogan Ilir, also leadership provides a considerable boost in the process of improving the efficiency and effectiveness of quality performance of institutions especially education.

Determinants of Zakat Behavior Diah Isnaini Asiati; Reza Nopriyansah
International Journal of Business, Management and Economics Vol. 1 No. 2 (2020): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbmer.v1i2.193

Zakat is a popular Islamic weapon in shaping the welfare of society which has moral, social, and economic values. Economically, zakat balances social life by distributing wealth from rich people to poor societies. However, the greatness that is aimed to be realized was not sufficient in encouraging people to implement zakat itself, even for its value owners which is Moslem’s community. This is why the target of obtaining zakat in each region as well as national does not always achieved. This research tries to find answers that explain why people are willing to pay zakat. The development of the idea is carried out by taking all the indicators that indicate the willingness of people to pay zakat. The number of indicators reaches 52 statements. The research was developed with a causal design based on primary data. A total of 100 people were determined by cluster sampling who were involved in filling out questionnaires related to zakat behavior. The respondents came from all sub-districts in Palembang City. The data obtained is then processed using analysis factor in order to determine the choice factors that can be used as the basis for zakat behavior. The selected factors are then processed using multiple linear regression. The results showed that there are 12 factors that can be identified as the basis for zakat behavior. Following this, the test results proved that all factors influence zakat behavior and there are partially various results. Among these factors are knowledge, belief, external motivation, work, and institutions; they have been shown to significantly influence zakat behavior. As for promotion, persuasion, internal motivation, WOM, income, distribution, and individual sales, the results proved that they have insignificant effect to the behavior of zakat people. Among these factors, personal income and sales showed a negative influence.

PENGARUH PRODUK, PROMOSI, BUDAYA, DAN PENGETAHUAN KONSUMEN TERHADAP KONSUMSI MIE INSTAN DI PALEMBANG Diah Isnaini Asiati
SEGMEN Jurnal Manajemen dan Bisnis Vol 16, No 3 (2020): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Tujuan dari penelitian ini adalah 1) untuk mengetahui dan menganalisis pengaruh produk, promosi dan budaya pengetahuan terhadap konsumsi mie instan di kota Palembang 2) untuk mengetahui dan menganalisis pengaruh pengetahuan terhadap keputusan pembelian mie instan di Palembang. Penelitian ini dikembangkan menggunakan desain asosiatif, dengan menghubungkan variabel produk, promosi, budaya, pengetahuan dan keputusan pembelian. Ada lima variabel, yang masing-masing dikembangkan menjadi sejumlah indikator. Populasi adalah semua rumah tangga di kota Palembang. Jumlah sampel ditentukan oleh formula Isaac Michael dengan tingkat kesalahan 5% dan 270 kepala keluarga yang diambil diambil secara proporsional cluster sampling. Data yang dibutuhkan adalah data primer dalam bentuk tanggapan. Teknik pengumpulan data adalah kuesioner. Teknik analisis adalah regresi linier berganda. Hasil yang diperoleh adalah, 1) pengetahuan berpengaruh negatif signifikan terhadap keputusan pembelian mie instan 2) produk berpengaruh positif signifikan terhadap keputusan pembelian mie instan 3) promosi berpengaruh negatif signifikan terhadap keputusan pembelian mie instan 4) budaya berpengaruh positif signifikan terhadap pembelian keputusan mie instan 5) berpengaruh positif signifikan terhadap pengetahuan produk mie instan 6) promosi berpengaruh negatif signifikan terhadap pengetahuan mie instan 7) produk berpengaruh positif signifikan terhadap budaya konsumsi mie instan 8) promosi berpengaruh negatif signifikan terhadap budaya konsumsi mie instanKata kunci: produk, promosi, budaya, pengetahuan, dan keputusan pembelian

PENGARUH BAURAN PEMASARAN DAN KARAKTERISTIK PEMBELI TERHADAP KEPUTUSAN PEMBELIAN ONLINE Diah Isnaini Asiati; Mrs Eljalina
BALANCE: Economic, Business, Management and Accounting Journal Vol 14, No 02 (2017)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v14i02.1331

ABSTRACT The purpose of this study is to determine the effect of marketing bauran and characteristics of consumer to online purchasing decisions. The study was developed using associative design. Marketing bauran and buyer characteristics are developed into five variables, namely product, price, channel, learning, and trust associated with online purchasing decisions. Samples were used for 100 respondents taken by purposive sampling. The main data needed is the primary data with questionnaire data collection method. The data were analyzed using multiple linear regression technique.The results of hypothesis testing proves that together all the variables give significant influence. Partially, however, only learning and trust variables show significant influence on online purchasing decisions.Keywords : product, price, place, learning, belief, buying decisionCorrespondence to : diah_isnaini@yahoo.com ABSTRAK Tujuan penelitian in adalah untuk mengetahui pengaruh bauran pemasaran dan karakteristik pembeli terhadap keputusan pembelian online. Penelitian dikembangkan menggunakan disain asosiatif. Bauran pemasaran dan karakteristik pembeli dikembangkan menjadi lima variabel, yaitu produk, harga, saluran, pembelajaran, dan kepercayaan yang dihubungkan dengan keputusan pembelian online. Sampel digunakan sebesar 100 responden yang diambil secara purposive sampling. Data utama yang diperlukan adalah data primer dengan metode pengumpulan data kuesioner. Data tersebut dianalisis menggunakan teknik regresi linier berganda.Hasil pengujian hipotesis membuktikan bahwa secara bersama-sama semua variabel memberikan pengaruh signifikan. Akan tetapi secara parsial, hanya variabel pembelajaran dan kepercayaan yang menunjukkan pengaruh signifikan terhadap keputusan pembelian online.Kata kunci : produk, harga, saluran, pembelajaran, kepercayaan, pembelian onlineKorespondensi : diah_isnaini@yahoo.com

HUBUNGAN ANTARA KARAKTERISTIK DEMOGRAFIS DENGAN PERILAKU BELANJA Diah Isnaini Asiati; Elvira Rusmarani
Dynamic Management Journal Vol 2, No 2 (2018): Dynamic Management Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v2i2.688

Penelitian ini bertujuan untuk mengetahui hubungan antara karakteristik demografis dengan keputusan konsumen berbelanja di mall. Penelitian dikembangkan mengguakan disain komparatif. Terdapat dua variabel yang digunakan, yaitu karakteristik demografis dengan indikator jenis kelamin, pendidikan, pekerjaan, dan pendapatan, dan keputusan berbelanja dengan indikator tempat berbelanja dan frekwensi berbelanja. Penelitian menggunakan data primer berasal dari 257 KK responden yang dipilih secara cluster sampling. Teknik analisis yang digunakan adalah Chi Square. Hasil penelitian membuktikan 1) terdapat hubungan antara jenis kelamin dengan tempat dan frekwensi belanja 2) terdapat hubungan antara pendidikan dengan tempat dan frekwensi belanja 3) terdapat hubungan antara pekerjaan dengan tempat belanja 4) tidak terdapat hubungan antara pekerjaan dengan frekwensi belanja, dan 5) tidak terdapat hubungan antara pendapatan dengan tempat dan frekwensi belanja

POTRET BUMDES KECAMTAN AIR SUGIHAN dan KECAMATAN AIR KUMBANG KABUPATEN BANYUASIN Sunardi Sunardi; Diah Isnaini Asiati; Apriyanto Apriyanto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Improving Bumdes governance will always require identification of problems and solutions so that Bumdes can go to star 5. This activity carried out in 38 villages in Air Kumbang and Muara Sugihan districts, participants of each event by two Bumdes managers, the activities are divided into two days. Different, by collaborating with the sub-district government and Palembang Muhammadiyah University. The result of this activity is Bumdes has many internal problems. Furthermore, the solutions that must be immediately adopted are: fixing and strengthening, business mapping, and business selection evaluated through a business feasibility study, an evaluation of the AD / ART that has prepared, the need for a companion from the government, and universities and strengthening human resources.

PENGARUH MOTIVASI, PERSEPSI DAN PEMBELAJARAN TERHADAP KEPUTUSAN BERWIRAUSAHA MASYARAKAT DIKECAMATAN SEBERANG ULU I PALEMBANG Yudha Mahrom DS; Diah Isnaini Asiati; Gumar Herudiansyah
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 18 No 1 (2022): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v18i1.526

The encouraging efforts of economic growth through the development of entrepreneurship programs continue to be done. Following this, various entrepreneurship studies are also continuously evaluated in order to optimize the results. One of these studies is to determine the effect of motivation, perception, and learning process, on community entrepreneurial decisions in Seberang Ulu II District, Palembang City, South Sumatera Province. This research is an associative type, which tries to link the variables of motivation, perception, learning process, with entrepreneurial decisions. The sample used was 100 respondents who were taken by purposive sampling. The main data used is primary data with the data collection method using a questionnaire. The analysis method in this study uses multiple linear regression analysis. The results of the hypothesis proof show that 1) there is a significant influence of motivation, perception, and learning process, on entrepreneurial decisions; 2) there is a significant influence of motivation on entrepreneurial decisions; 3) there is a significant effect of perception on entrepreneurial decisions; and 4) there is no significant effect of learning process on entrepreneurial decisions. The value of determination coefficient shows that the variables of motivation, perception, and learning process, are able to contribute to the ups and downs of entrepreneurial decisions in the amount of 7.1%.

Co-Authors Ade Putra Aktrilianjas Ulpa Apriyanto Apriyanto Burmansyah Burmansyah Choiriyah Choiriyah Darma Yanti Darwin Saputra Dasir Dasir Deviyana Deviyana Dwi Puspita Sari Elvira Rusmarani Emi Puspita Sari Erliza Yuniarti Fadhil Yamaly Fadhil Yamaly Fadly Yamaly Fatimah Gumar Herudiansyah H.M Idris Haminsyah Kevin Herdiyan Herdiyan Herfina Saptalia Herman Seri Lesi Agusria Lilly Quadrianti Lusi Sartika M. Hazazie Akbar Maftuhah Nurrahmi Mahrom D.S, Yudha Melli Haryani Mrs Eljalina Muhammad Asif Khan Muhammad Idris Nina Sabrina Omar Hendro Oscar Agyemang Opoku Puspita Sari, Bella Reza Nopriyansah Rizky Fajar Sari Sakdiah Wati Septadiyanto Septadiyanto Sunardi Sunardi Tetuka, Jaka Trisniarty Adjeng Moelyatie Trisniarty Adjeng Moelyatie Trisniarty Trisniarty Ulfi Fathiyyatus Syarifah Wasis Dwi Atmojo Zaleha Trihandayani

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