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Journal : Edutran of Psychology and Behavior

Conformity and Positive Emotions as Predictors of Impulsive Buying Tendencies of Online Shopping Consumer Lania Muharsih; Linda Mora; Cempaka Putrie Dimala; Wina Lova Riza
Edutran of Psychology and Behavior Vol. 1 No. 1 (2023): Edutran of Psychology and Behavior
Publisher : Edutran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59805/epb.v1i1.33

Abstract

In this digital era, people increasingly prefer to engage in easy activities, such as online shopping. Impulsive buying is a phenomenon that occurs unconsciously in daily life, both by men and women. The age group of 18-21 years old, particularly adolescents, tend to engage in impulsive buying more than other age groups. Therefore, this research aims to investigate the influence of conformity and positive emotions as predictors of consumer impulsive buying tendencies in online shopping in Karawang. The research method used in this study is an associative quantitative method. The research instruments include a 42-item conformity scale, a 38-item positive emotions scale, and a 23-item impulsive buying tendency scale. The population of this study is online shoppers aged 18-21 years old in Karawang. The sampling technique used is quota sampling with a sample size of 385 people. The data analysis technique used is multiple linear regression test using JASP 0.16 software. Based on the data analysis, the significance value obtained was < 0.001 or p < 0.05, indicating that conformity and positive emotions can influence the tendency of consumer impulsive buying in online shopping in Karawang as predictors. The influence contributed by conformity and positive emotions towards the tendency of consumer impulsive buying in online shopping in Karawang is 20.4%, while the remaining 79.6% is influenced by other variables outside the scope of this research.
Subjective Wellbeing among High School Students: A Research on the Role of Emotional and Social Support Nita Rohayati; Cempaka Putrie Dimala; Wina Lova Riza; Lania Muharsih
Edutran of Psychology and Behavior Vol. 1 No. 1 (2023): Edutran of Psychology and Behavior
Publisher : Edutran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59805/epb.v1i1.35

Abstract

The government's policy regarding the resumption of face-to-face schooling requires students to adapt to a new learning system. The situation faced by students will impact their psychological state, including their subjective well-being. Several factors predicted to play a role in subjective well-being are emotional maturity and social support. This research aims to investigate the role of emotional maturity and social support in subjective well-being among high school students in Karawang. The method used is a quantitative method by distributing an online questionnaire using Google Forms. The scales used were the Subjective Well-being Scale, Emotional Maturity Scale, and Social Support Scale. The research participants consisted of 287 respondents from grades X, XI, and XII who had undergone face-to-face learning after the government-imposed activity restrictions. The results of the data analysis using multiple linear regression techniques showed an F-value of 27.762 with a significance value of 0.000 < 0.005, indicating that the hypothesis in this research is accepted. This means that the emotional maturity and social support variables, together, have an influence on subjective well-being.
Predictors of Cybersex Behavior among College Students in Karawang Indonesia Nuram Mubina; Wina Lova Riza; Nita Rohayati; Cempaka Putrie Dimala
Edutran of Psychology and Behavior Vol. 1 No. 1 (2023): Edutran of Psychology and Behavior
Publisher : Edutran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59805/epb.v1i1.37

Abstract

The aim of this research is to examine the roles of loneliness, psychological distress, emotional maturity, and self-control as predictors of cybersex behavior among college students in Karawang, Indonesia. The research method used in this research is an associative quantitative approach with the convenience sampling technique, which selects 349 college students in Karawang who meet the research characteristics as respondents. The data collection in this research was conducted using five Likert-scale models, which are self-control, loneliness, psychological distress, emotional maturity, and cybersex behavior scales. The data analysis in this research utilizes the hypothesis testing of multiple linear regression analysis. Based on the data analysis results, it is indicated that each predictor partially plays a role in cybersex behavior. Furthermore, loneliness, psychological distress, emotional maturity, and self-control collectively also play a role as predictors of cybersex behavior among college students in Karawang, Indonesia, with an influence of 16.8%.