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<![CDATA[Pengaruh Kualitas Produk Dan Kemasan Terhadap Keputusan Pembelian ]]>
<![CDATA[Azis, Muchamad Azis Alfayed]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Sundarta, M. Imam]]>
<![CDATA[ Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/ijim.v2i1.67
<![CDATA[This research discusses how product quality and packaging influence purchasing decisions. This research aims to determine the influence of product quality and packaging on purchasing decisions at the Maharaja Super Cake shop, East Jakarta. The data collection technique used a questionnaire method with 100 respondents who were customers of the Maharaja Super Cake shop. The analysis carried out was validity, reliability, classical assumptions, multiple linear regression, correlation test, determination test, t-test and F-test using the SPSS 25 test tool. The results of this research show that product quality has a positive and significant effect on purchasing decisions, packaging has an effect positive and significant on purchasing decisions, product quality and packaging has a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Media Sosial Instagram dan E-Wom (Electronic Word of Mouth) Terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Mahpud, Muhamad Sahal]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Maulana, Hendri]]>
<![CDATA[ Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/ijim.v2i1.73
<![CDATA[This study aims to determine the effect of Instagram Social Media and E-WOM (Electronic Word Of Mouth) on Purchasing Decisions of Ruby UMKM consumers. The research method used is an expalani survey method with a quantitative approach. The population in this study were 100 respondents who followed the Instagram account "amorebyruby". This research instrument is a questionnaire. The results of the research instrument test used multiple regression analysis tests, t tests, f tests. The results of the analysis show that Instagram Social Media and E-WOM have a significant effect on Purchasing Decisions with the results of multiple regression analysis tests. The results of the Instagram t test obtained the results of the t test> t table (2.305> 1.985) means that Ho1 is rejected Ha1 is accepted, the E-WOM t test obtained the results (7.632> 1.985) means Ho2 is rejected and Ha2 is accepted, and the f test results are (37.476> 3.090) meaning Ho3 is rejected Ha3 is accepted. Based on the results of this data, it can be concluded that Instagram Social Media and E-WOM simultaneously influence consumer purchasing decisions at Ruby MSMEs.]]>
<![CDATA[Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian ]]>
<![CDATA[Hajarakhuwailid, Jilan Nabila]]>;
<![CDATA[Nugrahaningsih, Hartanti]]>;
<![CDATA[Muniroh, Leny]]>
<![CDATA[ Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/ijim.v2i3.84
<![CDATA[Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect]]>
<![CDATA[Environmental and Religious Character in Silat Tapak Suci in Students' Perspective ]]>
<![CDATA[Bahagia, Bahagia]]>;
<![CDATA[Wibowo, Rimun]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Halim, Abdul Karim]]>;
<![CDATA[Maulana, Irfan]]>;
<![CDATA[Safitri, Irma Nur]]>
<![CDATA[ Jurnal Basicedu Vol. 6 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/basicedu.v6i2.2263
<![CDATA[This study aims to find moral, social and religious values as well as the environment in silat tapak suci. The research method used is descriptive qualitative. The selection of research subjects with purposive sampling technique. Data was collected using in-dept interview, observation and documentation techniques. The results showed that members are conducted some behaviour such as ablution activities, prayers, short lectures or cults, reading Al-Fatihah letters, and closing prayers and there was another advisory activity at the end of the silat practice. Another finding is that players are not allowed to hit sensitive parts such as the neck, but are allowed to hit the waist, both the right and left and the chest to the stomach. Even if the opponent has fallen then it cannot be hit. At the same time there is a natural environment value because when there is a level up test, members will be brought camping close to nature both in forest areas and river banks. Silat is also healthy because using the right moves will expend energy and be healthy for the heart, lungs and other body parts.]]>
<![CDATA[The Impact of K-POP Culture in Student in Teacher View ]]>
<![CDATA[Bahagia, Bahagia]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Halim, Abdul Karim]]>;
<![CDATA[Wibowo, Rimun]]>;
<![CDATA[Wahid, Azhar Al]]>;
<![CDATA[Noor, Muhammad Shiddiq Ilham]]>;
<![CDATA[Siswanti, Tiwi]]>;
<![CDATA[Rizkal, Rizkal]]>
<![CDATA[ Jurnal Basicedu Vol. 6 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/basicedu.v6i3.2444
<![CDATA[K-POP culture is not native to Indonesia but comes from Korea. This study aims to determine the impact of K-Pop culture on the behavior of school children from the teacher's point of view. This research uses the descriptive qualitative method. Meanwhile, respondents were selected by using a purposive technique, namely setting a sample with various considerations. This study chose teachers as respondents. The results showed the spread of K-pop culture through social media such as Facebook and Instagram and the world of digitalization such as Tik-Tok. Friends also influence the spread of K-pop because other friends will follow the behavior of their friends. Then, K-pop culture has the potential to erode local culture such as angklung and jaipongan in Sundanese society because generations of school children can prefer K-pop culture. This condition is influenced by the role of parents. When parents are literate in Sundanese local culture and make that culture into life behavior, the children at home will follow the example. Likewise in schools, when schools instill local culture, school children will participate in that culture. Simultaneously, the community environment supports local culture, so there will be filtration of culture from abroad. But it is not wrong to learn about other cultures. K-pop also generates economic value because salons as a place to change hairstyles will sell well, and Korean-style fashion will also sell and grow Korean food and beverage cuisine]]>
<![CDATA[The Impact 0f Playing Games and the Role Of Parents to Control Student Behaviour in Online Learning From a Teacher's Perspective Amid Pandemic Covid-19 ]]>
<![CDATA[Bahagia, Bahagia]]>;
<![CDATA[Wibowo, Rimun]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Wahid, Azhar Al]]>;
<![CDATA[Rizkal, Rizkal]]>;
<![CDATA[Noor, Zakky Muhammad]]>;
<![CDATA[Halim, Abdul Karim]]>
<![CDATA[ Jurnal Basicedu Vol. 6 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/basicedu.v6i3.2445
<![CDATA[The purpose of this study was to find the positive and negative impacts of online learning on students' behavior in playing games. At the same time to find the best method for students not to spend time playing games and the role of parents to control student behavior. The research method used is descriptive qualitative and sampling method with purposive technique. While the sampling method used observation, interviews, and documentation. The results show that when learning online, students will participate in playing games, causing students to be lazy to study, undisciplined, enter online classes, and students' behavior becomes aggressive towards negative because they lose playing games. Games also have a positive impact as entertainment for students and learn strategies in problem-solving and educate the brain. Another finding is that online learning causes obesity and eye disease in students due to radiation exposure. Parents play an active role in controlling behavior by diverting children to find positive things such as children being told to look for language lessons online so that time is spent studying compared than playing games and social media. Parents should be friends with children and listen to children so that children are close to their parents.Keywords: Electronic device, game advantage, game detrimental, parent, covid-19]]>
<![CDATA[The Drawbacks and Advantages of Tiktok in Student Amid Pandemic Covid-19 ]]>
<![CDATA[Bahagia, Bahagia]]>;
<![CDATA[Wibowo, Rimun]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Wahid, Azhar Al]]>;
<![CDATA[Rizkal, Rizkal]]>;
<![CDATA[Noor, Zakky Muhammad]]>;
<![CDATA[Karim, Abdul]]>
<![CDATA[ Jurnal Basicedu Vol. 6 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/basicedu.v6i3.2459
<![CDATA[Tiktok has become a part of life in today's digital era. This study aims to find out the negative and positive effects of TikTok on school children. This study uses a qualitative method. The sampling technique was carried out purposively, namely school teachers. Data were collected through in-depth interviews. The sample was selected through a purposive technique. The results were carefully examined through triangulation and source triangulation techniques. The results show that Tiktok is a digital literacy method for students so they can keep up with the times. Tiktok is also a fairly good learning medium for students when the content of TikTok includes religious lectures, religious values, and moral values that exist in religion. Even TikTok is useful as an interesting learning medium for students during a pandemic when teachers use TikTok as material for distributing material. The features of TikTok make the material interesting for children because of the many color combinations, music, and not boring. Plus there are economic values because TikTok is also a trading medium for many people. This is a trigger for entrepreneurship education for students. However, TikTok also has a bad impact on children because school children can spend time playing TikTok, spending cellphone credit, being lazy, and following the TikTok style that is not following religious teachings. The attitude of children who are still imitating can imitate what is seen on TikTok. For this reason, parents play a role in supervising children by looking at the history of what children open on their cellphones and giving understanding to which children are worthy to be seen and which are not]]>
<![CDATA[Pengaruh Motivasi Dan Etos Kerja Terhadap Kualitas Kerja Pada PT.Otomitra Tegar Mandiri Bogor ]]>
<![CDATA[Agung, Syahrum]]>;
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Ramdani, Danny]]>
<![CDATA[ INOVATOR Vol 10 No 2 (2021): SEPTEMBER ]]>
Publisher : <![CDATA[prodima@fe.uika-bogor.ac.id ]]>
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DOI: 10.32832/inovator.v10i2.5974
<![CDATA[Tujuan dar penelitian n untuk mengetahu pengaruh motivas dan Etos Kerja terhadap kualitas kerja kayarawan PT. Otomitra Tegar Mandir Bogor. Dengan metode penelitian berupa pengumpulan data yaitu kuesioner. Model analisis data yang digunakan adalah analisis regres linear berganda. Pemilihan sampel dilakukan dengan menggunakan tehnik sensus yaitu keseluruhan populas dijadikan sampel (responden) dengan jumlah sampel sebanyak 31 responden. Penelitian n menggunakan SPSS 17 for windows. Hasil analisis regres diperoleh koefisien untuk variabel motivas sebesar 0,530 ; untuk variabel etos kerja sebesar 0,471 ; dengan konstanta sebesar -1,898 sehingga model persamaan regres yang diperoleh adalah sebaga berikut: Y = -1,989 + 0,530X1 + 0,471X2. Sedangkan hasil motivas terhadap kinerja karyawan menunjukkan nila t hitung sebesar 3.210 dan p value (Sig) sebesar 0.000 yang d atas alpha 5%. Artinya bahwa motivas berpengaruh terhadap kinerja karyawan d PT. Otomitra Tegar Mandiri. Sehingga hasil hipotesis 1 d terima. Sedangkan pengaruh etos kerja terhadap kinerja karyawan menunjukkan nila t hitung 0,471 dan p value (Sig) sebesar 0.064 yang d bawah alpha 5%. Artinya bahwa etos kerja tidak berpengaruh terhadap kinerja karyawan PT. Otomitra Tegar Mandiri. Sehingga hasil hipotesis 2 d tolak. Pada penelitian n maka variabel yang dominan mempengaruh kualitas karyawan adalah variabel motivasi.]]>
<![CDATA[Effect of Product Quality and Brand Image Toward Purchasing Decisions Cap Lang Aromatherapy Eucalyptus Oil (A Case Study in PT. Surya Donasin Bogor) ]]>
<![CDATA[Kuraesin, Ecin]]>;
<![CDATA[Nasution, Abdul Haris]]>;
<![CDATA[Muniroh, Leny]]>
<![CDATA[ INOVATOR Vol 12 No 2 (2023): SEPTEMBER ]]>
Publisher : <![CDATA[prodima@fe.uika-bogor.ac.id ]]>
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DOI: 10.32832/inovator.v12i2.17630
<![CDATA[The This writer aims to determine the effect of product quality and brand image on purchasing decisions of Cap Lang Eucalyptus Aromatherapy Oil at PT. Surya Donasin Bogor simultaneously and partially on purchasing decisions at PT. Surya Donasin Bogor. The number of samples used in this study amounted to 61 people consisting of customers at PT. Surya Donasin Bogor who filled out the questionnaires that were distributed. Data collection techniques by means of field research as for observation and questionnaires. Data analysis techniques used instrument tests consisting of validity tests, reliability tests, classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothetical tests, namely partial tests and simultaneous tests. The purpose of this study was to determine whether product quality and brand image have an effect on purchasing decisions. The research results obtained (1) multiple linear regression equation Y = 3.387 + 0.289 + 0.426 and (2) simultaneous hypothesis f test with fcount of 67.378 with a ftable value of 3.156 meaning there is a significant influence between product quality (X1) and brand image (X2) there is a purchase decision (Y). (3) There is a partial effect of product quality with product quality getting a value of t: 2.503 and brand image partially with a value of t: 2.731. Thus it can be concluded that product quality and brand image influ-ence the purchasing decision of Cap Lang Eucalyptus Aromatherapy Oil at PT. Surya Donasin Bogor.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Konsumen ]]>
<![CDATA[Muniroh, Leny]]>;
<![CDATA[Kuraesin, Ecin]]>;
<![CDATA[Hasnin, Hannisa Rahmaniar]]>;
<![CDATA[Al Mukharam, Fikri]]>
<![CDATA[ INOVATOR Vol 10 No 1 (2021): MARET ]]>
Publisher : <![CDATA[prodima@fe.uika-bogor.ac.id ]]>
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DOI: 10.32832/inovator.v10i1.17640
<![CDATA[Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan lokasi terhadap kepuasan konsumen pada Layanan Drive Thru McDonald’s Semplak, Bogor. Penelitian ini dilakukan dengan metode survei menggunakan data primer yang didapat dari hasil penyebaran kuisioner kepada 100 orang pengunjung Mcdonald’s Semplak, Bogor. Prosedur penarikan sampel menggunakan convenience simple random sampling. Hasil analisis penelitian menggunakan SPSS versi 20 dengan hasil analisis sebagai berikut Y = 9.576 + 0.405 X1 + 0.340 X2. Ini menunjukan bahwa kualitas pelayanan dan lokasi berpengaruh positif dan signifikan terhadap kepuasan konsumen. Didukung dengan kofesien determinasi sebesar 0.732. Nilai Fhitung > Ftabel (55.918 > 3.09) maka dapat disimpulkan bahwa terdapat hubungan yang signifikan antara variable kualitas pelayanan dan lokasi secara simultan terhadap kepuasan konsumen pada Layanan Drive Thru McDonald’s Semplak, Bogor.]]>
