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afred suci, afred
Universitas Lancang Kuning
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Journal : Jurnal Manajemen dan Kewirausahaan

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ROOT CAUSE ANALYSIS FOR CONDUCTING UNIVERSITY’S COMMUNITY SERVICE TO MICRO AND SMALL FIRMS Sri Maryanti; Afred Suci; Nining Sudiar; Hardi Hardi
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 2 (2020): SEPTEMBER 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.568 KB) | DOI: 10.9744/jmk.22.2.152-160

Abstract

The study aims to identify the root problems facing by the small firm that further can guide the university to implement the most appropriate treatments to enhance the partnering small firm's business performance. A qualitative approach was employed, primarily conducting in-depth interviews and brainstorming with business owners, employees, store managers, and consumers of "Wajik Tapai" in Riau Province, in the framework of root cause analysis. The result reveals that the distinct causes identified as the driver of the small firm's income stagnation can be rooted in four perspectives, i.e., product durability, non-ergonomic working layout with a traditional process, conventional/offline marketing, and variability of product.
Co-Authors Adi Rahmat Alexsander Yandra, Alexsander Emy Sadjati, Emy Faridhi, Adrian Hardi Hardi Hardi Hardi Hardi HARDI HARDI Hardi Hardi Ika Berty Apriliyani Inova Fitri Siregar, Inova Fitri Junaidi Junaidi Lucky Lhaura Van FC, Lucky Lhaura Masirun Masirun Muhammad Rasyid Abdillah Neneng Salmiah Nining Sudiar Nining Sudiar prama widayat, prama RINYANTI RASYAD RITA WIYATI satria tri nanda, satria tri Simabura, Charles Sri Maryanti Sri Maryanti