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afred suci, afred
Universitas Lancang Kuning
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Journal : Jurnal Ilmiah Ekonomi dan Bisnis

 1 
PEMBENTUKAN KESADARAN MEREK MELALUI PILIHAN MEDIA DAN PESAN IKLAN YANG EFEKTIF (Studi Pada PT. Ace Jaya Proteksi Cabang Pekanbaru) afred suci
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 13 No. 2 (2016)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v13i2.846

Abstract

Abstrak: Penelitian dilakukan di PT. ACE Jaya Proteksi cabang Pekanbaru gunamenganalisis seberapa besar nasabah menyadari keberadaan merek perusahaandengan adanya media dan pesan iklan. Populasi penelitian adalah nasabah ACE JayaProteksi cabang Pekanbaru. Dengan menggunakan formulasi dari Djarwanto danSubagyo diperoleh jumlah sampel sebanyak 96 orang yang kemudian digenapkanmenjadi 100 orang nasabah. Data dianalisis menggunakan analisis regresi berganda.Hasil penelitian menyimpulkan bahwa baik secara simultan maupun parsial, mediaiklan dan isi pesan berpengaruh signifikan terhadap kesadaran merek. Variabel mediaiklan merupakan faktor yang paling dominan mempengaruhi kesadaran merek.Kesadaran konsumen pada merek produk maupun perusahaan sebesar 96,5%tergantung pada efektivitas pilihan media iklan dan isi pesan. Direkomendasikanuntuk meningkatkan intensitas iklan di surat kabar serta memperluas cakupan suratkabar. Model iklan di radio sebaiknya dilakukan dengan melakukan program kuisberhadiah. Isi pesan iklan sebaiknya divisualisasikan lebih berwarna dan bergambaragar memiliki keunikan dan berbeda dengan iklan lainnya.
PEMETAAN SEKTOR EKONOMI UNGGULAN DAERAH DALAM RANGKA PEMASARAN PELUANG INVESTASI DI KABUPATEN INDRAGIRI HULU PROVINSI RIAU afred suci; satria tri nanda
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 2 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i2.898

Abstract

Abstract: Opening investment opportunity, either domestic or overseas, becomes one of strategy to empowering whole local assets and resources available. Investment needs to be carefully planned according to its local potention so that it can be focusly implemented to create a high competitive power. This study aims to identify the potential economy sector to invest on economic leading sector in Indragiri Hulu regency. Research datas are secondary that consist of Gross Domestic Product, economic growth and sectoral economic contribution, and then processed and interpreted by using Location Quotion, Shift Share Analysis and Klassen Typology. Study reveals that all sectors in Indragiri Hulu regency have chance to be the target of investment marketing strategy. Eventhough, not all of them are leading sectors, deficit sectors, however, also have chance to be the potential investment target to supply the unmet local and regional needs. Leading economic sectors are agriculture; water supply, garbage, waste and recycling management; construction; trade and retail; transportation and warehousing; accomodation and culinary; real estate/property; education; health and social activity, and; other services.Keywords: Leading Local Economic Sector Investment
Co-Authors Adi Rahmat Alexsander Yandra, Alexsander Emy Sadjati, Emy Faridhi, Adrian Hardi Hardi Hardi Hardi Hardi HARDI HARDI Hardi Hardi Ika Berty Apriliyani Inova Fitri Siregar, Inova Fitri Junaidi Junaidi Lucky Lhaura Van FC, Lucky Lhaura Masirun Masirun Muhammad Rasyid Abdillah Neneng Salmiah Nining Sudiar Nining Sudiar prama widayat, prama RINYANTI RASYAD RITA WIYATI satria tri nanda, satria tri Simabura, Charles Sri Maryanti Sri Maryanti