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All Journal J-MAS (Jurnal Manajemen dan Sains) Martabe : Jurnal Pengabdian Kepada Masyarakat ILTIZAM Journal of Sharia Economic Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL MANAJEMEN Enrichment : Journal of Management Jurnal Scientia al-fikrah: Jurnal Manajemen Pendidikan Journal of Contemporary Administration and Management (ADMAN)
Safaatillah, Nurus
Fakultas Ekonomi Manajemen Universitas Islam Lamongan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Mantik

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Determinants of Product Purchasing Decisions (Case Study at PT Federal International Finance Branch of Cianjur, West Java): Determinants of Product Purchasing Decisions (Case Study at PT Federal International Finance Branch of Cianjur, West Java) Hani Fitria Rahmani; Nurus Safa'atillah
Jurnal Mantik Vol. 3 No. 4 (2020): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study has the objective to determine how much influence the determinants of the product The purchase decision by Federal Internastional Finance Branch of Cianjur. Known determinants are advertising and brand image. This study used survey method. By spreading the enclosed questionnaire at 74 respondents as consumers of PT Federal International Finance. The research proves there is a direct or indirect effect on advertising on purchasing decisions, and there is a direct or indirect effect on brand image to the purchasing decision. Results further said there are significant research on advertising and brand image together against keutusan the purchase of 92.8%.
Co-Authors Atik Nur Rohmah wati Cahyono, Puguh Eka Washilatus Suryani Hani Fitria Rahmani Hidayatur Rohmah Iva Milatul Chanifah M. Rizal Nur Irawan Merisa Anggraeni Mita Dwi Anggraini Muhtarom, Abid Ratna Handayati Sulaeman, Moh. Muklis susanti, Ike Titin Ummi Rokhmatillah Yulia, Evi