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All Journal J-MAS (Jurnal Manajemen dan Sains) Martabe : Jurnal Pengabdian Kepada Masyarakat ILTIZAM Journal of Sharia Economic Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL MANAJEMEN Enrichment : Journal of Management Jurnal Scientia al-fikrah: Jurnal Manajemen Pendidikan Journal of Contemporary Administration and Management (ADMAN)
Safaatillah, Nurus
Fakultas Ekonomi Manajemen Universitas Islam Lamongan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Scientia

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INFLUENCE OF DIGITAL MARKETING BRAND IMAGE AND SERVICE QUALITY ON CONSUMER PURCHASE INTEREST OF MS GLOW (Case Study Of Fe University Islamic Lamongan) Eka Washilatus Suryani; M. Rizal Nur Irawan; Nurus Safa’atillah
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

The purpose of this study was to determine partially and simultaneously as well as the most dominant variables the Influence Of Digital Marketing Brand Image And Service Quality On Consumer Purchase Interest in MS Glow at FE Lamongan Islamic University. This study has a population and a sample of 75 respondents. Analysis of the data used is multiple linear regression analysis. That partially Digital Marketing (X 1 ), Brand Image (X 2 ) and Service Quality (X 3 ) variables have a significant influence on Purchase Interest (Y) of MS Glow products at the Faculty of Economics, Lamongan Islamic University. The most dominant variable from this research is Brand Image (X 2 ) by looking at the regression coefficient value in multiple linear regression analysis
Co-Authors Atik Nur Rohmah wati Cahyono, Puguh Eka Washilatus Suryani Hani Fitria Rahmani Hidayatur Rohmah Iva Milatul Chanifah M. Rizal Nur Irawan Merisa Anggraeni Mita Dwi Anggraini Muhtarom, Abid Ratna Handayati Sulaeman, Moh. Muklis susanti, Ike Titin Ummi Rokhmatillah Yulia, Evi