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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Manajemen Bisnis Unram Journal of Community Service (UJCS) West Science Social and Humanities Studies
Setiawan, Zunan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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Journal : Unram Journal of Community Service (UJCS)

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Training on the Use of Appropriate Technology to Increase Agricultural Production in Villages in Indonesia Siswanto, Agus; Haji, Wachyu Hari; Suryadi, Dikky; Hady, Sultan; Setiawan, Zunan
Unram Journal of Community Service Vol. 5 No. 3 (2024): September: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.673

Abstract

This Community Service activity aims to improve the knowledge and skills of farmers in Indonesia's villages by using appropriate technology through online training. In this series of activities, villages with adequate internet infrastructure and a low rate of technology adoption are identified. The training was conducted online using the Zoom application and attended by farmers from various regions. The results of the pre-test show that the majority of farmers have limited knowledge about agricultural technology. After participating in the training, the final assessment (post-test) showed a significant improvement in farmers' knowledge and skills, with an average increase in knowledge scores of 60% and skills of 55%. High participation and positive feedback from participants indicate the effectiveness of online training as a method to increase farmers' capacity. However, challenges such as limited access to equipment and cost remain obstacles to implementing appropriate technology in the field. In conclusion, online training has improved farmers' knowledge and skills. Still, additional support is needed to ensure the sustainability of the application of technology in the field. These findings make an important contribution to the development of farmer capacity-building programs in Indonesia, especially in the context of the adoption of modern agricultural technology.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Co-Authors Agus Siswanto Arnes Yuli Vandika Dian Ariani Donny Dharmawan Ekasari, Silvia Fikri, Muhammad Ali Hady, Sultan Musran Munizu Pratama, I Wayan Adi Purwoko Purwoko Santi Diwyarthi, Ni Desak Made Sulistyo, Beni Agus Suryadi, Dikky Utama Sembiring, Afen Prana Wachyu Hari Haji