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hamdun, Edy kusnadi
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PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PERANGKAT DESA MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR DESA KECAMATAN BANYUPUTIH KABUPATEN SITUBONDO Failin, Isma Nur; Hamdun, Edy Kusnadi; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3540

Abstract

A village administration office is a building or room used as the administrative center of village-level government. The village administration office serves as a gathering place for village officials, including the head of the village, village administrative staff, and various sections or units related to public services and the interests of the village community. This study aims to investigate the effect of work discipline and work motivation on the performance of village officials in Banyuputih District, Situbondo Regency. This study aims to determine whether job satisfaction correlates with the relationship between work discipline and work motivation that affects the performance of village officials. The population in this study was village officials in Banyuputih District. The sampling technique used saturated sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that work discipline has a negative but insignificant effect on job satisfaction, work discipline is not proven to have a significant effect on performance, work motivation has a significant effect on job satisfaction, work motivation has a significant effect on performance, job satisfaction has a significant effect on performance. The results of the indirect effect hypothesis test showa that the variable work discipline on performance through job satisfaction has a negative but insignificant effect; work motivation on performance through job satisfaction is not proven to have a significant effect.
PENGARUH PROMOSI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN PADA RENGGINNANG BERLIAN SRIANTI DI SITUBONDO Maisaroh, Maisaroh; Hamdun, Edy Kusnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4793

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are pivotal for Indonesia's economic progress, offering a robust national economic base and substantial employment opportunities. This study aims to explore how promotion, product quality, and service quality influence customer satisfaction and loyalty. Conducted as explanatory research, the study focuses on customers of Rengginang Berlian Srianti in Situbondo, sampled through simple random sampling. Data analysis and hypothesis testing utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings from Smart PLS 3.0 indicate that promotion does not significantly affect customer satisfaction, whereas product quality and service quality do. However, promotion does not significantly impact customer loyalty, nor does product quality directly influence it. Interestingly, service quality does positively affect customer loyalty. Moreover, customer satisfaction does not significantly correlate with customer Loyalty. Indirectly, Promotion positively affects Customer loyalty through customer satisfaction, albeit insignificantly. Conversely, product quality and service quality negatively influence customer loyalty via customer satisfaction, though not significantly.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN KUALITAS PELAYAN PADA TOKO SAMPOERNA DI SITUBONDO SEBAGAI VARIABEL MODERASI Rahman, Ahmad Syaifur; Hamdun, Edy Kusnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5154

Abstract

With the development in the current era of technology which is increasingly modern, it will make many businesses experience a high increase and progress, one of which is the development of the retail business. The purpose of this study was to analyze Product Prices, Location, Service Quality in influencing Purchasing Decisions at Sampoerna Stores in Situbondo. This research is explanatory research. The population in this study were consumers of Sampoerna Stores. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application, show that Price has a positive but insignificant effect on Purchasing Decisions, Location has a positive and significant effect on Purchasing Decisions, Price moderated by service quality has a positive but insignificant effect, Location moderated by service quality has a negative but insignificant effect.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PENGGUNA SEPEDA MOTOR HONDA DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Jazuli, Mohammad Hasan; Hamdun, Edy Kusnadi; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3481

Abstract

This study aimedat describing the effects of brand image and product quality on consumer satisfaction with Honda motorcycle users in the Faculty of Economics and Business, Universitas Abdurachman Saleh Situbondo with purchase decision as the intervening variable. The sampling technique used in this study was proportional stratified random sampling using the Slovin formula, with a tolerable error rate of 10%. The number of samples in this study were 87 students. Analysisdata and hypothesis testing in this study employed the Structural-Partial Equation ModelLeast Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that brand image has a positive and significant effect on purchasing decisions, product quality has apositive and significant effect on purchasing decisions, brand image has a positive and significant effecton consumer satisfaction, and product quality has a negative and not significant effect on consumer satisfaction. Meanwhile, purchase decisions have a positive and significant effect on satisfactionconsumers, brand image has a positive and significant effect on consumer satisfaction through purchase decisions, and product quality has a positive and significant effect on consumer satisfactionthrough purchasing decisions.
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO BARU SENANG Indriani, Shafa Arina; Hamdun, Edy Kusnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5130

Abstract

The aim of the research is to determine the influence of product diversity, price and location on purchasing decisions through consumer decisions as an intervening variable at the Baru Senang Store. The sampling technique in this research is simple random sampling. Data analysis and hypothesis testing in this research used Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, product diversity has a significant positive effect on consumer satisfaction, price has a significant effect positive effect on consumer satisfaction, location has a positive but not significant effect on consumer satisfaction, purchasing decisions have a significant positive effect on consumer satisfaction, product diversity has a significant positive effect on consumer satisfaction through purchasing decisions, price has a significant positive effect on consumer satisfaction through purchasing decisions, location has a positive effect on satisfaction consumers through purchasing decisions have a significant positive effect,
CITRA MERK DAN HARGA, DALAM MEMBANGUN KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA TOKO SOMAYA DI KABUPATEN SITUBONDO Faizatin, Firayatul; Hamdun, Edy Kusnadi; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3729

Abstract

Cosmetics are products used to care for the skin, and are also used to beautify certain parts of the body. The aim of the research is to find out: 1. Brand image has a significant influence in building consumer satisfaction.2. Price has a significant effect on consumer satisfaction. 3. Brand image has a significant effect on customer loyalty. 4. Price has a significant effect on customer loyalty. 5. Consumer satisfaction has a significant effect on customer loyalty. 6. Brand image has a significant effect on customer loyalty through consumer satisfaction. 7. Price has a significant effect on customer loyalty through consumer satisfaction. The research method used is quantitative. The data analysis technique used is convergent validity analysis. This reliability test provides an indication that the reliability of the questionnaire used as a measuring tool for each variable is in the highly correlated and acceptable category. Because each alpha value exceeds the Cronbach's Alpha value, namely: 0.70, all variables are reliable. The coefficient of determination test shows that the variables Brand Image (X1) and Price (X2) influence consumer satisfaction (Y1) by 0.80 (80%) while the remaining 20% ​​is influenced by other variables not included in this research. The variables Brand Image (X1) and Price (X2) influence customer loyalty (Y2) by 0.82 (82%) while the remaining 18% is influenced by other variables not included in this research.
DAMPAK BUDAYA ORGANISASI, BEBAN KERJA, DAN KOMPENSASI TERHADAP TURNOVER INTENTION DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA UPTD PUSKESMAS PRAJEKAN BONDOWOSO Makrufah, Inayatul; Hamdun, Edy Kusnadi; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5091

Abstract

Puskesmas is one of the most important health facilities that carries out the task of providing health services to the entire community. The function of the puskesmas is as a health center for health development in its area. The purpose of this study was to analyze and test the impact of organizational culture, workload and compensation on turnover intention with work motivation as an intervening variable at the Regional Technical Implementation Unit (UPTD) Prajekan Bondowoso Public Health Center. The population in this study were all Non ASN employees at Regional Technical Implementation Unit (UPTD) Prajekan Bondowoso Public Health Center with a population of 36 employees with sampling using saturated sampling techniques which means that it is taken as a whole. The analysis in this study used the help of the Smart PLS 3.0 application. The results of hypothesis testing in direct influence using the Smart PLS 3. 0, shows that organizational culture has a significant positive effect on work motivation, workload has a positive insignificant effect on work motivation, compensation has a significant positive effect on work motivation, organizational culture has a positive insignificant effect on turnover intention, workload has a positive insignificant effect on turnover intention, compensation has a positive insignificant effect on turnover intention, work motivation has a significant positive effect on turnover intention, organizational culture has a positive insignificant effect on turnover intention through work motivation, workload has a positive insignificant effect on turnover intention through work motivation, and compensation has a positive insignificant effect on turnover intention through work motivation.
Co-Authors Agustin, Putri Dwi Anshory, Muhammad Iqbal Arifin, Alif Rahman Ariyantiningsih, Febri Biharuddin, Ahmad Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Ediyanto Failin, Isma Nur Faizatin, Firayatul Fandiyanto, Randika fayumi, Makki Fitrianingsih, Desiana Hasanah, Kamilatul Hendra Syahputra Husna, Arifi Auliyah Indriani, Shafa Arina Ivanny, Levia Diza Dwi Jazuli, Mohammad Hasan Lita Permata Sari Maffiro, Dhella Monica Ayu Maisaroh Maisaroh Makrufah, Inayatul Minullah, Minullah Pratama, Aldy Septyan Priandani, Risqiyatun Jamilah Agustin Putra, Fely Eka Yuda Hasan Rahman, Ahmad Syaifur Rini Kartika Sari Rizky, Adrian Fahrizal Saputra, Andre Agung Septianingrum, Rini Soeliha, Siti Subaida, Ida Sufyan, Moh. Iqbal Abu Syafira, Intan Syafitri, Riezky Amalia Nur Utami, Marisa Tri Wahyudi, Agus Tri Yudha Praja, Yudha