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PENGARUH PELAYANAN, PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KONTER AHMADI CELL DI KECAMATAN BESUKI KABUPATEN SITUBONDO Susilowati, Diana; Karnadi, Karnadi; Soeliha, Siti; A, Muhammad Iqbal
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1836

Abstract

The results of multiple linear regression indicate that the service variable (X1), product (X2), and promotion (X3) have a positive influence on the purchasing decision variable (Y). it is shown in the results of multiple linear regression analysis Y= -2.775E-16 + 0.562X1 + 0.258X2 + 0.183X3 + e which shows the value for the service variable is tcount 7.274 > ttable 1.985. it means that the service variable has a partial effect on purchasing decisions. The value for the product variable is tcount 4.463 > ttable 1.985. This means that the product variable has a partial effect on purchasing decisions. The value for the promotion variable is tcount 2,531 > ttable 1,985. This means that the promotion variable has a partial effect on purchasing decisions at the Ahmadi Cell Counter located in Besuki District, Situbondo Regency. The F test shows the Fcount 136.964 > Ftable 2.70, so it can be concluded that the Service, Product and Promotion variables have a simultaneous effect on purchasing decisions. Based on the dominant test, the value of the Service variable is greater than the other variables of 7.274. The coefficient of determination or R square shows a value of 0.812. from these results it can be concluded that all independent variables (Services, Products and Promotions) have a contribution of 81.2% to the dependent variable (purchase decisions) with a level of influence "Very strong", and the remaining 18.8% is influenced by these variables. ot.
PENGARUH KOMITMEN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI ASN PADA KANTOR KECAMATAN MANGARAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Febriyanto, Arik; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3653

Abstract

Information technology development has penetrated the government world, where almost all agencies have used technology in data processing and report-making. Information technology can overhaul a system so that the government becomes more transparent and accountable in providing and presenting services oriented to the public interest. The development of information technology in the government environment has an essential role in providing convenience in various aspects of public service activities. Implementing information technology into various public services in the government has strategic values and is considered capable of conquering difficulties in changing the work culture for the better. Based on the results of the analysis and discussion previously described, several conclusions can be drawn from the overall research results, namely as follows: Work commitment has a significant positive effect on job satisfaction, work environment has a significant positive effect on job satisfaction, work commitment has a significant positive effect on performance, work environment has a negative insignificant effect on performance, job satisfaction has a significant positive effect on performance, work commitment to performance through job satisfaction has a significant positive effect, work environment to performance through job satisfaction has a significant positive effect.
PENGARUH HARGA, KUALITAS PRODUK, DAN KETERSEDIAAN PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. SUMBER REJEKI KABUPATEN JEMBER Suliyana, Putri Mita; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4832

Abstract

The purpose of the study was to determine the effect of price, product quality, and product availability on customer satisfaction through purchasing decisions as an intervening variable at UD. Sumber Rejeki Jember Regency. The sampling technique in this study was simple random sampling. Data analysis and hypothesis testing in this study were done using Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that price has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on customer satisfaction, product quality has a significant positive effect on purchasing decisions, product quality has a positive but insignificant effect on customer satisfaction, product availability has a positive but insignificant effect on purchasing decisions, product availability has a positive but insignificant effect on customer satisfaction, and purchasing decisions have a significant positive effect on customer satisfaction. The results of the indirect effect hypothesis test show that the price variable has a significantly positive effect on customer satisfaction through purchasing decisions, product quality has a significantly positive effect on customer satisfaction through purchasing decisions, and product availability has a positive but insignificant effect on customer satisfaction through purchasing decisions.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA ANGKRINGAN AROMA KOPI PANCUR PRAJEKAN BONDOWOSO Hidayat, Irwan; Soeliha, Siti; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (784.95 KB) | DOI: 10.36841/jme.v1i6.2173

Abstract

Marketing management is a science that studies the implementation of marketing. In marketing management science, companies can determine which market to target by fostering good relationships with the target market. The purpose of this study was to analyze and examine the effect of location and service quality in determining consumer loyalty with purchasing decisions as an intervening variable. The population in this study are employees of Angkringan Aroma Kopi Pancur Prajekan Bondowoso. The sampling method was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions, location has a significant positive effect on consumer loyalty, service quality has a significant positive effect on consumer loyalty, purchase decisions have a significant positive effect on consumer loyalty. significantly positive on consumer loyalty. The results of the indirect influence hypothesis show that the location variable on consumer loyalty through purchasing decisions has a significant positive effect, and service quality on consumer loyalty through purchasing decisions has a positive but not significant effect.
PENGARUH HEDONIC CONSUMPTION, LINGKUNGAN TOKO DAN POTONGAN HARGA TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA D’CHICKEN SAMBAL BAKAR SITUBONDO Utami, Nanda Siti Nur; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4910

Abstract

The culinary business is one of the businesses booming and has quite a large development potential. This is illustrated by the number of culinary entrepreneurs who are successful in making profits in their businesses. The aim of this research is to analyze and test the influence of Hedonic Consumption, Store Environment, and Price Discounts on Impulse Buying with Positive Emotions as an Intervening Variable. The population in this research is consumers of D'Chicken Sambal Bakar Situbondo. The sampling technique in this research is simple random sampling. Data analysis and hypothesis testing in this research used the advanced Partial Least Square - Structural Equation Model (PLS-SEM), a robust and reliable method for complex data analysis. The results of the direct influence hypothesis test using the Smart PLS 3.0 application reveal significant insights. Hedonic consumption has a significant positive effect on positive emotions. The store environment, while not significant, has a positive effect on positive emotions. Price discounts have a significant positive effect on positive emotions. Hedonic consumption also has a significant positive effect on impulse buying. The store environment, while not significant, has a positive effect on impulse buying. Price cuts have a significant positive effect on impulse buying. Positive emotions, while not significant, have a positive effect on impulse buying. The indirect influence hypothesis test results show that Hedonic consumption, while not significant, has a positive effect on impulse buying through positive emotions. The store environment, while not significant, has a positive effect on impulse buying through positive emotions. Price discounts, while not significant, have a positive effect on impulse buying through positive emotions.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN MELALUI MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WARUNG TAHU TEK CAK SUGENG DI SITUBONDO Irfan, Mohammad Zidni; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3667

Abstract

The culinary business is the choice of many people because this type of business is easier to run than other businesses. The large number of culinary business actors who open restaurant businesses has resulted in a high level of competition between culinary business actors. The easy system makes many people use this service as an alternative choice to get food in an easy way. The purpose of this study is to determine the factors that influence customer satisfaction through consumer buying interest as an intervening variable at Warung Tahu Tek Cak Sugeng Situbondo. the population in this study is the entire population in this study are all consumers who make purchases at Warung Tahu Tek Cak Sugeng Situbondo. After observing and interviewing consumers, Warung Tahu Tek Cak Sugeng Situbondo. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that price has a significant positive effect on purchase intention. Service quality has a significant positive effect on purchase intention. Price has a significant negative effect on customer satisfaction. Service quality has a significant positive effect on customer satisfaction. Purchase intention has a significant positive effect on customer satisfaction. Price has a significant positive effect on customer satisfaction through purchase intention. Service quality has a significant positive effect on customer satisfaction through purchase intention.
PENGARUH BUDAYA ORGANISASI, KOMITMEN ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA PADA KARYAWAN DINAS PETERNAKAN DAN PERIKANAN KABUPATEN SITUBONDO DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING Safako, Bahjatus; Ediyanto, Ediyanto; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5121

Abstract

The era of globalization demands competition from all organizations or companies to compete with each other in order to compete for a position as a superior company. The aim of this research is to analyze and test the influence of organizational culture, organizational commitment and work motivation on the performance of ASN employees at the Livestock and Fisheries Service with Work Discipline as an intervening variable. This research is explanatory research. The population in this study were ASN employees of the Livestock and Fisheries Service. The sampling technique uses a saturated sample technique. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, organizational culture has a significant positive effect on work discipline. Organizational commitment has a positive but not significant effect on work discipline. Work motivation has a significantly positive effect on work discipline. Work discipline has a negative but not significant effect on performance. Organizational commitment has a significant effect. negative effect on Performance Work motivation has a significant positive effect on Performance Work discipline has a significant positive effect on Performance Work discipline has a significant positive effect on Performance through work Discipline Organizational Commitment has a significant positive effect on Performance through work Discipline Work motivation has a significant positive effect on Performance through work Discipline.
PENGARUH KERAGAMAN PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA APOTEK ANGGREK KPRI RSUD SITUBONDO Pandango, Herlina; Soeliha, Siti; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4957

Abstract

The purpose of this study is to determine the effect of product diversity, service quality and price on customer loyalty with customer satisfaction as an intervening variable at Anggrek KPRI Pharmacy, Situbondo Regional Hospital. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Product diversity has a negative but insignificant effect on Customer Satisfaction, Service quality has a significant positive effect on Customer Satisfaction, Price has a significant positive effect on Customer Satisfaction, Product diversity has a positive but insignificant effect on Customer Loyalty, Service quality has a negative but insignificant effect on Customer Loyalty, Price has a positive but insignificant effect on Customer Loyalty, Customer satisfaction has a significant positive effect on Customer Loyalty, Product diversity has a negative but insignificant effect on Customer Loyalty through Customer Satisfaction, Service quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Price has a significant positive effect on Customer Loyalty through Customer Satisfaction.
PENGARUH RETURN ON EQUITY (ROE) TERHADAP HARGA SAHAM DENGAN NILAI PERUSAHAAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN YANG BERGABUNG DALAM INDEKS LQ-45 PERIODE 2018-2020 Qomariyah, Badriyatul; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.043 KB) | DOI: 10.36841/jme.v1i1.1846

Abstract

Establishing a company must have a goal, one of which is to improve the welfare of shareholders or company owners. Shareholders want the company to maximize profits so that their welfare is higher, but in the process the profits of a company will not always increase. Therefore, it is necessary to analyze the performance of a company to assess and find out the company's performance, one of which is looking at the company's financial statements. The purpose of this study was to analyze and test the effect of Return On Equity (ROE) on stock prices with firm value as an intervening variable. The population in this study were all companies that joined the LQ45 index in 2018-2020, totaling 45 companies. The sampling method used purposive sampling technique. The sample in this study were 12 companies. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Return On Equity (ROE) has a significant positive effect on firm value, Return On Equity (ROE) has a significant positive effect on stock prices, firm value has a significant positive effect on stock prices. The results of the indirect influence hypothesis show that the Return On Equity (ROE) variable on stock prices through firm value has a significant positive effect.
PENGARUH FASILITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SEMBAKO BAROKAH MLANDINGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Budi, Fahrurrozi Oktavian Setia; Soeliha, Siti; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.023 KB) | DOI: 10.36841/jme.v1i5.2161

Abstract

The purpose of the study was to determine the effect of facilities and brandimage on purchasing decisions at the Barokah Mlandingan Grocery Store withConsumer Satisfaction as an Intervening Variable. The sampling technique usedin this study was simple random sampling with the Slovin formula with a tolerableerror rate of 10% as many as 95 people. Data analysis and hypothesis testing inthis study used the Structural Equation Model - Partial Least Square (PLS-SEM)The results of the direct influence hypothesis test using the Smart PLS 3.0application, indicate that facilities have a positive and significant effect onconsumer satisfaction, brand image has a positive and significant effect onconsumer satisfaction, facilities have a positive and significant effect onpurchasing decisions, brand image has a negative and insignificant effect ondecisions purchase, consumer satisfaction has a positive and significant effect onpurchasing decisions, facilities have a positive but not significant effect onpurchasing decisions through consumer satisfaction, brand image has a positiveand significant effect on purchasing decisions through consumer satisfaction.