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PENGARUH KUALITAS PELAYANAN, BRAND IMAGE (CITRA MEREK) DAN TRUST (KEPERCAYAAN) TERHADAP LOYALITAS PELANGGAN PT. POS INDONESIA (PERSERO) KECAMATAN KAPONGAN KABUPATEN SITUBONDO Harisetiowati, Santi; Arief, Mohammad Yahya; Subaida, Ida; Susanti, Ratna Koba
CERMIN: Jurnal Penelitian Vol 6 No 2 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v6i2.2552

Abstract

Penelitian ini bertujuan (1) untuk mengetahui pengaruh kualitas pelayanan, Brand Image (citra merek) dan trust (kepercayaan) berpengaruh secara parsial terhadap loyalitas pelanggan (2) untuk mengetahui pengaruh kualitas pelayanan, brand image (citra merek) dan trust (kepercayaan) berpengaruh secara simultan terhadap loyalitas pelanggan (3) untuk mengetahui diantara kualitas pelayanan, Brand Image (citra merek) dan trust (kepercayaan) yang paling dominan berpengaruh terhadap loyalitas pelanggan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif Hasil penelitian adalah persamaan regresi linier berganda Y = 3,550E-17+ 0,214 + 0,213 + 0,510 + e. Secara parsial kualitas pelayanan berpengaruh positif signifikan dengan nilai sebesar 2,732, sebesar 1,663. Brand Image berpengaruh positif signifikan dengan nilai sebesar 2,469, 1,663 sebesar. Trust berpengaruh positif signifikan dengan nilai sebesar 5,721, sebesar 1,663. Secara simultan kualitas pelayanan, brand image (citra merek) dan trust (kepercayaan) berpengaruh terhadap loyalitas pelanggan, dengan nilai sebesar 36,091, sebesar 2,72. Variabel yang paling berpengaruh dominan dalam penelitian ini adalah trust (kepercayaan)dengan nilai sebesar 5,721
PENGARUH PROMOSI, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE FAMILY GARDEN DI KABUPATEN SITUBONDO Yakin, Ainol; Karnadi, Karnadi; Subaida, Ida; Sari, Rini Kartika
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1835

Abstract

Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.
PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN DAN RISIKO BISNIS TERHADAP KEBIJAKAN DIVIDEN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI BEI Vantovi, Ciko Legi; Subaida, Ida; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5152

Abstract

Companies in the basic and chemical industry sector are manufacturing companies that convert raw materials into semi-finished products. This study aims to determine the Influence of Capital Structure, Company Size and Business Risk on Dividend Policy with Profitability as an Intervening Variable in Manufacturing Companies in the Basic and Chemical Industry Sector Listed on the IDX. This research method uses a quantitative method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS3 3.0 application show that the capital structure has a negative but not significant effect on profitability. The size of the company has a potential but not significant effect on profitability. Business risk has a significant positive effect on profitability. Capital structure has a negative but not significant effect on dividend policy. The size of the company has a positive but not significant effect on the dividend policy. Business risk has a positive but insignificant effect on dividend policy. Profitability has a positive but not significant effect on dividend policy. Capital structure has a negative but insignificant effect on dividend policy through profitability. Company size has a positive but insignificant effect on dividend policy through profitability. Business risk has a positive but insignificant effect on dividends through profitability.
PENGARUH KINERJA KEUANGAN MELALUI HARGA SAHAM TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR INDUSTRI HOTEL, RESTORAN, DAN PARIWISATA YANG TERDAFTAR DI BEI TAHUN 2019-2020 Wahida, Zinta Nur; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.724 KB) | DOI: 10.36841/jme.v1i2.1914

Abstract

The Covid-19 pandemic also has a negative impact on companies such as a decrease in stock prices and company financial performance which can affect company value. This study aims to determine the effect of financial performance on firm value through stock prices as an intervening variable. The population in this study are all sub-sector companies of the hotel, restaurant and tourism industry. The sample of this research used purposive sampling technique. Data analysis and hypothesis testing used the Structural Equation – Partial Least Square (PLS-SEM) model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that financial performance has a negative but significant effect on stock prices, financial performance has a significant positive effect on firm value, stock prices have a significant positive effect on firm value. The results of the indirect effect hypothesis test show that financial performance has a negative and insignificant effect on firm value through stock prices.
INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2016-2020 Damayanti, Alvina; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.042 KB) | DOI: 10.36841/jme.v1i9.2221

Abstract

This study aims to determine the effect of Intellectual Capital on firm value through profitability as an intervening variable. This research was conducted on pharmaceutical companies listed on the Indonesia Stock Exchange. This study used a sample of 6 pharmaceutical companies with a five-year period during 2016-2020 which were selected by purposive sampling technique. The collection technique was obtained through the IDX's official website: www.idx.co.id. Data analysis and hypothesis testing in this study used the Structural Equation-Partial Least Square (PLS-SEM) method. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Intellectual capital has a significant negative effect on Profitability, Intellectual capital has a significant positive effect on Firm Value, Profitability is negative but not significant to Firm Value, and Intellectual Capital has a positive but not significant effect on Firm Value through Profitability.
PENGARUH PERTUMBUHAN PENJUALAN DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING Wahyuni, Wahyuni; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3541

Abstract

The Effect of Sales Growth and Leverage on Company Value in Mining Companies Listed on the Indonesian Stock Exchange with Financial Performance as an Intervening Variable. The purpose of this study is to determine the effect of sales growth and leverage on company value in mining companies listed on the Indonesian stock exchange with financial performance as an intervening variable. The population in this study was all mining companies, totaling 57 companies. The sampling technique in this study used purposive sampling so that 6 samples were obtained. The results of the direct and indirect hypothesis test using the Smart PLS 3.0 application, the direct effect hypothesis test shows that sales growth has a positive but not significant effect on financial performance, leverage has a significant negative effect on financial performance, sales growth has a significant positive effect on company value, leverage has a significant effect positive but not significant to company value, and financial performance has a significant positive effect on company value. The results of the indirect effect test show that sales growth has a positive but not significant effect on company value through financial performance, leverage has a significant negative effect on company value through financial performance.
PENGARUH STORE ATMOSPHERE, KELENGKAPAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO ALTEK BANGUNAN DI SITUBONDO Bulu, Orviana; Subaida, Ida; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5087

Abstract

The Altek Gedung shop is a business that operates in the field of selling building materials. The purpose of this research is to analyze and test the influence of store atmosphere, product completeness and price on purchasing decisions with consumer satisfaction as an intervening variable at the Altek Bangunan Store in Situbondo. The population in this research is consumers of the Altek Gedung Store. Data analysis and hypothesis testing in this research used the Partial Least Squares Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Store atmosphere has a positive but not significant effect on consumer satisfaction, Product completeness has a significant positive effect on consumer satisfaction, Price has a significant positive effect on consumer satisfaction, Store atmosphere has a positive but not significant effect on decisions. purchasing, Product completeness has a positive but not shignificant effect on purchasing decisions, Price has a negative but not significant effect on purchasing decisions, Consumer satisfaction has a significant positive effect on purchasing decisions, Store atmosphere has a positive but not significant effect on purchasing decisions through consumer satisfaction, Product completeness has a significant effect positive effect on purchasing decisions through consumer satisfaction. Price has a significant positive effect on purchasing decisions through consumer satisfaction.
LEVERAGE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING Fajri, Saiful; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3440

Abstract

Company value in mining companies listed on the Indonesia Stock Exchange with Profitability as an Intervening variable. Companies with good performance will continue to experience growth well in the future. Company size is considered capable of affecting company value. The company's goal is to increase prosperity and profits for shareholders in the company. This study aimed to determine the significance of the effect of Leverage and company size on company value through Profitability. This research uses descriptive and quantitative research. The population in this study are 47 mining sector companies listed on the Indonesia Stock Exchange period 2019-2021. The sampling technique in this study used Purposive Sampling technique. Data analysis and hypothesis testing in this study. This study uses the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that Leverage has a negative but insignificant effect on Profitability, Company size has a negative but insignificant effect on Profitability, Leverage has a negative but insignificant effect on Company value, Company size has a significant positive effect on company value, Profitability has a positive but insignificant effect on company value. The indirect effect hypothesis test results show that the variable Leverage on Company value through Profitability has a negative but insignificant effect, and company size on Company value through Profitability has a negative but insignificant effect.
PENGARUH MODAL KERJA DAN PERTUMBUHAN PENJUALAN TERHADAP KEBIJAKAN DIVIDEN DENGAN LIKUIDITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN GROSIR YANG TERDAFTAR DI BEI PERIODE 2016-2020 Erliana, Elfira; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.793 KB) | DOI: 10.36841/jme.v1i7.2195

Abstract

Financial management is the most important management for a company. One of the functions of financial management is dividend policy. The purpose of this study was to analyze and examine the effect of working capital and sales growth on dividend policy with liquidity as an intervening variable in wholesale companies. This research is quantitative descriptive. The population of this study are wholesale companies listed on the IDX. The sampling technique in this research is purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that working capital has a significant positive effect on liquidity, sales growth has a significant positive effect on liquidity, working capital has a negative but not significant effect on dividend policy, sales growth has a significant positive effect on dividend policy, liquidity significant positive effect on dividend policy, working capital has a positive but not significant effect on dividend policy through liquidity, sales growth has a significant positive effect on dividend policy through liquidity.
PENGARUH LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN INKLUSI KEUANGAN SEBAGAI VARIABEL INTERVENING Febriyanti, Fina; Sari, Lita Permata; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.793 KB) | DOI: 10.36841/jme.v1i2.1967

Abstract

This study aims to analyze and examine the effect of Financial literay on Financial behavior of Student o the Faculty of Economics and Business Abdurahman Saleh Situbondo with Finacial inclusion as an InterveningVariabel. The population in this study were all students of Faculty of Economics and Business. Data analysis and hypothesis testing inthis study used the Structura Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 appication show that Financial literacy has a significant effect on Financial inclusion.Financial literacy has a significant effect on Financial behavior. Financial inclusion has a significant effect on Financial behavior. The result of the indirect effect hypothesis test show that Financial literacy on Financial behavior through Financial inclusion hasa significant effect.