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All Journal Buletin Al-Turas Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia ARABIYAT Englisia Journal JMM (Jurnal Masyarakat Mandiri) JURNAL CEMERLANG: Pengabdian pada Masyarakat Jurnal Sasindo Unpam Abdi Laksana Community Development Journal: Jurnal Pengabdian Masyarakat Paradigm: Journal of Language and Literary Studies Prosiding Seminar Nasional Sasindo Jurnal Manajemen Dakwah
Yasir Mubarok
(Google Scholar) Universitas Pamulang
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Other

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Journal : Paradigm: Journal of Language and Literary Studies

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THE VIOLATION OF THE COOPERATION PRINCIPLE IN THE INTERACTION BETWEEN ADMINISTRATORS AND CUSTOMERS IN THE SIDESTOCK ONLINE STORE Yasir Mubarok; Andi Ismayanto
PARADIGM: Journal of Language and Literary Studies Vol 4, No 2 (2021): Paradigm: Journal of Language and Literary Studies
Publisher : Department of English Literature, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/prdg.v4i2.14085

Abstract

This study aims to describe the form of speech between e-commerce administrators and customers and describe the violation of the principle of cooperation in the interaction between e-commerce administrators and customers. This study used the descriptive qualitative method. The object in this study is the speech between e-commerce administrators and customers in the form of chat. The data found are 23 data. It was obtained by using basic techniques in the form of reading chat conducted by admins and customers in terms of data collection, collecting library data sources and other data sources, and reading library data sources. The theoretical reference used to examine the data is by using Grice's pragmatic approach. The results showed that there is a violation of the principle of cooperation carried out by the speakers. They are a form of violation of the principle of cooperation; the maxim of quantity as many as 12 data, the maxim of relevance as much as 4 data, and the maxim of manner as many as 7 data. In this study, the most dominant violation of the cooperative principle is the maxim of quantity. In the interaction between e-commerce administrators and customers, there are many utterances involving sellers and buyers in bargaining for goods, so that many utterances spoken by admins exceed the information that customers need. In this case, the admin as the seller must offer the goods even though the customer does not need them in the context. In addition, the violation of the maxims is used to make their goods sell.
Co-Authors Aceng Ruhendi Saifullah Adam Muhammad Nur Adam Muhammad Nur Adinda Destiana Aisyah Andi Ismayanto Aruna Heli Nur'aisyah Astri Dwi Floranti Astri Dwi Floranti Budiono, Taat Dede Fatinova Dewi Yanti Dewi Yanti Dhea Nur Anggraeni Eris Risnawati Eris Risnawati Irwansyah Irwansyah M. Wildan Wildan Mohamad Ramdon Dasuki Ratna Juwitasari Emha Sugiyo Sugiyo Suyatno Suyatno Tri Pujiati Tri Pujiati Washadi W. Washadi Washadi Washadi Washadi Winda Saputri Yuli Iskandari Yuli Iskandari Zamzam Nurhuda Zamzam Nurhuda