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Journal : Jurnal Arastirma

Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Konsumen pada Md Frozen Food di Pasar Ciputat Tangerang Selatan Solihin, Dede; Yunisa, Fingky Firda
Jurnal Arastirma Vol. 3 No. 1 (2023): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/arastirma.v3i1.32160

Abstract

Tujuan. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk secara parsial dan simultan terhadap Kepuasan Konsumen pada MD Frozen Food di Pasar Ciputat Tangerang Selatan.Metode. Metode yang digunakan adalah metode asosiatif. Jumlah sampel yang digunakan pada penelitian ini sebanyak 97 responden. Pengumpulan data dengan kuesioner. Teknik analisis data dengan regresi linear berganda.Hasil. Secara parsial harga berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Secara parsial Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Harga dan Kualitas Produk secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen.Implikasi. Mengingat harga dan kualitas produk mempunyai peranan penting dalam meningkatkan kepuasan konsumen maka perusahaan perlu meningkatkan harga dan kualitas produk yang sesuai dengan harapan dan keinginan konsumen.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Lala Studio & Salon Ciseeng Bogor Solihin, Dede; Oktavianti, Fauziah; Manik, Cornelia Dumarya
Jurnal Arastirma Vol. 4 No. 2 (2024): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v4i2.42725

Abstract

Purpose. This study aims to determine the effect of service quality and price on consumer satisfaction at Lala Studio & Salon Ciseeng Bogor. The method used is a quantitative method.. Methods. This study uses quantitative. The population in this study were consumers of Lala Studio & Salon Ciseeng Bogor with a total of 1031 people. The sampling technique used was probability sampling, the sampling method using the slovin formula. The research sample was 289 respondents. The data obtained were analyzed using the Structural Equatin Model Partial Least Square (PLS) technique. Findings. Service quality has a positive and significant influence on consumer satisfaction with the path coefficient value showing that the T-Statistics 8.304 is greater than the T table (1.96) and ρvalue 0.000 and has an original sample value of 0.471. Price has a positive and significant influence on consumer satisfaction with the path coefficient value showing that the T-Statistics 8.304 is greater than the T table (1.96) and ρvalue 0.000 and has an original sample value of 0.375. Implication. Quality of service and price that meets consumer expectations can strengthen the brand image of Lala Studio & Salon in the market. Having a reputation as a studio and salon that offers quality services at a reasonable price can differentiate Lala Studio & Salon from competitors and attract more customers.