Article Per Year (5 Year)
p-Index From 2019 - 2024
1.829
P-Index
This Author published in this journals
All Journal Buletin Udayana Mengabdi JAM : Jurnal Aplikasi Manajemen JPM17: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Entrepreneur dan Entrepreneurship Bricolage : Jurnal Magister Ilmu Komunikasi Calathu: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi AKRAB
Imanuel Deny Krisna Aji
Universitas Ciputra Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
THE EFFECT OF EXPERIENTIAL LEARNING ON ATTITUDES AND INTENTION: AN EXPERIMENTAL DESIGN Denny Bernardus; Fulgentius Danardana Murwani; Imanuel Deny Krisna Aji; Liestya Padmawidjaja; Djoko Dwi Kusumojanto; Cipto Wardoyo; Stefan Yudana Jatiperwira
Jurnal Aplikasi Manajemen Vol 18, No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.10

Abstract

In this study, we examined the effect of an entrepreneurship program based on experiential learning on attitudes and intentions. We used a quasi-experimental design. Data were collected by questionnaire from a sample of 200 students attending in an entrepreneurship program and another sample of 200 students as a control group. Our results indicate that the entrepreneurship program significantly improved students’ innovativeness, entrepreneurial self-efficacy, and entrepreneurial intention. Furthermore, the students in an entrepreneurship program have a higher (average) innovativeness, entrepreneurial selfefficacy, and entrepreneurial intention, at the end of the entrepreneurship program, than a control group of students”.
DETERMINING FACTORS OF STUDENT’S ENTREPRENEURIAL INTENTION IN INDONESIA: A META-ANALYSIS Denny Bernardus; Fulgentius Danardana Murwani; Dewa Gde Satrya; Imanuel Deny Krisna Aji
Jurnal Aplikasi Manajemen Vol 17, No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.11

Abstract

This study aims to conduct a meta-analysison determining factors that affect student’s entrepreneurial intention. There are a variety of findings from several studies on the influence of the variables on entrepreneurial intention (Zhao et al., 2010; Bae et al., 2014). According to Wolf (1986), there is a need for synthesis on the various findings of several studies by using a meta-analysis approach.The meta-analysis procedure adopts the procedure by Baeet al.(2014), which includes sample identification for meta-analysis, determination, and measurement on the analyzed variables, and data analysis.This procedure has been able to filter samples from twelve dissertations/theses that place entrepreneurial intention as the critical variables in the studies. This procedure has also been able to determine eight predictors of entrepreneurial intention, which includesperceived desirability, entrepreneurship education, perceived feasibility, entrepreneurial self-efficacy, entrepreneurial attitude, internal locus of control, need for achievement, and adversityquotient. The meta-analysis findings show six significant predictors, which are perceived desirability, perceived feasibility, entrepreneurial self-efficacy, entrepreneurial attitude, need for achievement, and adversityquotient. Besides that, entrepreneurship education and internal locus of controlare two insignificant predictors.
USAHA CATERING OKE LA BEB GO ONLINE Imanuel Deny Krisna Aji; Hilda Yunita Wono; Kuncoro Dewi Rahmawati; Gabriela Laras Dewi Swastika; Monika Teguh; Dheandra Mutiara Kayana
JPM17: Jurnal Pengabdian Masyarakat Vol 5 No 01 (2020)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v5i01.3252

Abstract

Made Subdistrict of Sambikerep, Surabaya is an area that is very close to Ciputra University campus building complex which is only about 3 km away.  The large number of migrants living in the area ranging from those who work in offices and students is a huge opportunity for residents of the Made Subdistrict to open catering business. This was the main reason underlying Ms. Alfiah to open a heavy food supply business. Ms. Alfiah is a housewife who loves cooking. Come from Lamongan Regency and has lived in the Made Subdistrict area for quite a long time. The problems faced by the business partners of Okay La Beb Catering are limited marketing: The catering business owner Oke La Beb has not implemented a marketing strategy that reaches more customers, the technology used is not maximal, often there are no transactions simply because she does not have any knowledge how to use technology for marketing. The solution is to provide basic knowledge of marketing strategies through integrated marketing communication, guiding the use of digital technology in marketing communications. Through community service activities conducted, Ms. Alfiah can use online media, namely Whatsapp (personal messenger) and (Instagram) social media in marketing. Keywords: online media, catering, digital technology, marketing communication
Marketing Mix Strategy Remile Hilda Yunita Wono; Reynaldo Raffael; Imanuel Deny Krisna Aji
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 25 No 2 (2021): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46426/jp2kp.v25i2.153

Abstract

Craft is one of the oldest cultures in the world. In this modern era, the craft has become one of the export engines in Indonesia, especially in the Indonesian creative economy subsector and with this the craft has become the third largest contributor to gross domestic product (GDP). This has become one of the supporting factors that led to the emergence of new ventures or new businesses in East Java engaged in the craft industry. Remile is a new venture business engaged in the field of crafts, namely leather crafts, based in Surabaya. In late 2017, the Remile company began to create and implement a marketing plan which ultimately led to significant sales. This research was conducted with the aim of knowing Remile's marketing plan in the form of a marketing mix, which was created and used to drive sales Remile products significantly with descriptive methods that use data collection techniques in the form of in-depth interviews and structured interviews. Based on the result of the interviews, Remile make several stages or sequences in its making of their marketing mix starting with the creation of a marketing plan to marketing mix that aims to maximize and provide effectiveness Remile in carrying out marketing.
ROLE OF NON ENTREPRENEUR PARENTS AND ENTREPRENEURIAL EDUCATION IN IMPROVING INTEREST OF ENTREPRENEURSHIP IN HIGH SCHOOL XII STUDENTS Imanuel Deny Krisna Aji; Natalia Vike Theresia Sigar
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.152 KB) | DOI: 10.37715/jee.v7i2.1106

Abstract

The high unemployment rate in Indonesia is due to a lack of entrepreneurship. This situation occurs because people prefer to work as employees in the company rather than to run their own business. If the entrepreneurship interest in the community is low, efforts need to be made to increase that interest, especially for the younger generation. This study aims to determine the effect of entrepreneurship education and the role of parents as independent variables on the interest in entrepreneurship (dependent variable) high school students of class XII CB. The subjects of this study were all students of class XII CB. The type of research used in this study is quantitative descriptive. The data were collected using a questionnaire (questionnaire) with a Likert scale. Validation using Pearson showed correlation with a significance rate of 0.05 (5%). The population of students of Class XII CB High School involved 28 students. This study found that entrepreneurship education and the role of parents had a linear relationship to the interest in entrepreneurship significantly. The correlation test showed a strong correlation (0.719) between entrepreneurship education and the role of parents with an interest in entrepreneurship. The coefficient of determination Adjusted R square was 0.479 (47.9%), meaning that the independent variable has a strong percentage in explaining the dependent variable. The results of the t test or partial test of entrepreneurship education had no significant influence on interest in entrepreneurship. The parents had a significant influence on students’ interest in entrepreneurship, and the results of the F test showed that multiple linear regression models involving both independent variables were acceptable.
PREFERENSI KOMUNIKASI PEMASARAN TERPADU PERGURUAN TINGGI DI SURABAYA PADA ERA POSMODEREN Hilda Yunita Wono; Imanuel Deny Krisna Aji
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2146

Abstract

This study aims to determine the activities of Integrated Marketing Communication (IMC) which is the preference of students at private universities X in Surabaya. This research is a quantitative type of research using the slovin method and stratified random sampling combined with purposive sampling as a sampling method. Existing data is processed using SPSS Statistics so that the data is presented in tabular form as data analysis. The results of this study were to find several IMC activities that were considered the most interesting by these college students, starting from the most popular ones namely sales promotion (42%) and followed by personal sales, and advertising. In this study also known some IMC activities that are considered unattractive or even unknown by students in this tertiary institution starting from those considered unattractive or unknown such as events and experiences (31%), then following with direct marketing activities, and finally is an advertisement where some unknown or uninterested students are found.
PROGRAM PELATIHAN PUBLIC SPEAKER FOR L[Y]FE BAGI PENGEMBANGAN DIRI ENTREPRENEUR M. Teguh; I. D. K. Aji; G. L. D. Swastika; V. D. Hermanto
Buletin Udayana Mengabdi Vol 20 No 1 (2021): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.204 KB) | DOI: 10.24843/BUM.2021.v20.i01.p02

Abstract

Kemampuan public speaking saat ini menjadi kebutuhan yang tidak terelakkan dalam kehidupan sehari-hari, apalagi bagi orang yang ingin berwirausaha. Maka dari itu Fakultas Ilmu Komunikasi dan Bisnis Media (FIKOM) Universitas Ciputra Surabaya, melaksanakan program pelatihan bertajuk “Public Speaker for L[y]fe”, yang memberikan pembekalan berbicara di depan publik terutama di ranah bisnis. Program ini telah dijalankan bersama salah satu mitra yaitu SMA Citra Berkat untuk mendorong siswa-siswanya berani berwirausaha sejak dini. Materi pelatihan terdiri atas 3 topik besar, yaitu Self-identification, Power Presentation, dan Public Speaking. Materi tersebut diberikan dalam 12 kali pertemuan dengan metode ceramah, diskusi, dan praktik langsung oleh siswa. Hasil dari program pelatihan ini adalah peserta kegiatan mendapatkan pengetahuan dan keterampilan baru dalam berbicara di depan publik, yang dapat mereka praktikkan secara langsung. Siswa diberikan bekal untuk dapat mempresentasikan produk-produk mereka, baik dalam rangka penjualan produk maupun untuk menarik investor. Kegiatan ini telah berlangsung dengan baik dan dirasa bermanfaat oleh peserta, dimana ilmu yang didapatkan bisa dipergunakan dalam kegiatan wirausaha mereka. Kata kunci: Public Speaking, Entrepreneurship , Wirausaha, Presentasi
RECOGNIZING THE ENTREPRENEURIAL OPPORTUNITIES: A COMMON OUTCOME OF AN ENTREPRENEURIAL MINDSET Denny Bernardus; Fulgentius Danardana Murwani; Imanuel Deny Krisna Aji; Liestya Padmawidjaja; Stefan Yudana Jatiperwira; Imanuel Hitipeuw
Jurnal Aplikasi Manajemen Vol 21, No 1 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.20

Abstract

Entrepreneurship is important for economic growth in Indonesia. Entrepreneurial opportunities are essential to maintain a business. This study is intended to explore how business teams recognize entrepreneurial opportunities as a common outcome of their entrepreneurial mindsets. Specifically, this study explores how business teams express their ideas for introducing innovative products in a marketplace where entrepreneurial opportunities underlie those ideas. This study used a qualitative descriptive approach to achieve a comprehensive summarization. A few business teams had already enrolled in the entrepreneurship course. Each business team was asked to report how the business team recognized entrepreneurial opportunities. Content analysis was used to analyze the business team reports. The business team reports were coded into main categories, which the main categories were then analyzed using manifest analysis. The results showed that the business teams recognized the entrepreneurial opportunities underlying their business ideas. Business ideas have several characteristics. This study has implications, limitations, and suggestions for future studies.
Interaksi Hiperpersonal dalam Penerapan Computer-Mediated Communication Akun Instagram @anneavantieheart Imanuel Deny Krisna Aji; Benigna Devi Kalalo; Kuncoro Dewi Rahmawati
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Instagram account @anneavantieheart has been developed by a leading designer in Indonesia, Anne Avantie. The Instagram account has been verified and has 1.1 M followers on February 2023. The development of the digital era has made many public figures use various media to interact with followers who always hope to get new information from them. The social media platform Instagram is used by Anne Avantie for establishing communication with the public, especially her followers. The Instagram account @anneavantieheart become one of the channels used in Computer-Mediated Communication (CMC). The application of interaction between Instagram account owners @anneavantieheart and their followers seen from a perspective in the application of CMC is the aim of this study. The researchers uses the descriptive qualitative research method by conducting interviews with the social media maintenance officer, owner, and followers of @anneavantieheart Instagram account. Research shows that the application of CMC is carried out by the sender of the message to make the recipient feel closer to the message. The process of hyperpersonal interaction that occurs in the application of CMC to the Instagram account @anneavantieheart fulfills four elements, namely receivers in the context of Instagram social media where followers have a positive impression of the sender of the message. However, having exaggerated expectations. Sender is done by providing categories of uploaded content, namely daily life, inspiration, spirituality, and business promotion. Channels, Instagram social media are asynchronous which allows the account manager or social media maintenance officer to plan and produce regular and quality content. Feedback can be captured directly through the comments and direct message features and indirectly through Instagram analytics. Keywords: Hyperpersonal Interaction Perspectives, Computer-Mediated Communication, Instagram, Anne Avantie
EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR Denny Bernardus; Imanuel Deny Krisna Aji; Liestya Padmawidjaja; Fulgentius Danardana Murwani; Imanuel Hitipeuw; Stefan Yudana Jatiperwira
Jurnal Aplikasi Manajemen Vol 21, No 3 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.05

Abstract

Universitas Ciputra Surabaya is one of the universities that strongly supports its students to become excellent entrepreneurs by providing entrepreneurship curriculum and real business practice experiences. An entrepreneurial mindset is required to achieve this goal. This research aims to elaborate on the dimensions of entrepreneurial mindset based on previous research findings. Adopting a mixed-method approach on undergraduate students who have taken entrepreneurship courses. Data analysis was conducted through semi-structured interviews and confirmatory factor analysis to test the dimensions of entrepreneurial thinking generated from qualitative research. These were then tested on 100 students enrolled in entrepreneurship courses. The research results indicate two dimensions of entrepreneurial mindset: elaborating mindset with indicators of consideration, planning, and information seeking, and implementing mindset with indicators of action and evaluation. The confirmatory factor analysis results show that the elaborating mindset is focused on planning, such as planning/strategies for starting a business and when to start a business, while the implementing mindset is focused on evaluation, such as always seeing opportunities and measuring these opportunities in starting one's own business. For universities that provide entrepreneurship education, students need to be given materials on creating business plans and evaluating the businesses they are running.
Co-Authors Benigna Devi Kalalo Cipto Wardoyo Denny Bernardus Denny Bernardus Kurnia Wahjudono Dewa Gde Satrya Dheandra Mutiara Kayana Djoko Dwi Kusumojanto Fulgentius Danardana Murwani Gabriela Laras Dewi Swastika Hilda Yunita Wono Imanuel Hitipeuw Kuncoro Dewi Rahmawati Liestya Padmawidjaja M. Teguh Monika Teguh Natalia Vike Theresia Sigar Reynaldo Raffael Stefan Yudana Jatiperwira Stefan Yudana Jatiperwira Stefan Yudana Jatiperwira Theresia Sigar, Natalia Vike V. D. Hermanto