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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Bisma: Jurnal Manajemen JUDICIOUS: Journal of Management JURNAL ESA Melati: Jurnal Media Komunikasi Ilmu Ekonomi BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Yuliandari, Ni Kadek
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL MANAJEMEN (EDISI ELEKTRONIK)

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The Effect of Product Innovation, Service Quality, and Store Atmosphere on Consumer Loyalty at Puri Kawan Lodtunduh Gianyar Regency Ningsih, Luh Kartika; Damayanti, Gusti Kadek Ayu Anggun Krisna; Yuliandari, Ni Kadek; Prastiwi , Ni Luh Putu Eka Yudi
Jurnal Manajemen (Edisi Elektronik) Vol. 15 No. 2 (2024): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v15i2.15030

Abstract

Product development is not easy, innovation has an important role in a competitive market. Good service provides an unforgettable shopping experience that makes consumers loyal. The ability of a company to provide and create a comfortable atmosphere will affect consumer loyalty to the company. The purpose of this study was to determine the effect of product innovation, service quality and store atmosphere on consumer loyalty at Puri Kawan Lodtunduh, Gianyar Regency. The sampling technique in this study used a random sampling method by determining the number of samples using the slovin formula. The analysis technique used in this study is multiple linear regression analysis, coefficient of determination, statistical analysis t test and F test. The results prove that product innovation, service quality and store atmosphere have a positive and significant effect on consumer loyalty.
Co-Authors Anila, Helen Findi Arif Rahman Hakim Arinda, Rifka Asyriana, Sofia Azizi, Akhmad Aviv Cattleyana, Dilla Damayanti, Gusti Kadek Ayu Anggun Krisna Endri Purnomo Holis, Muhammad Nur I Wayan Bagia I Wayan Suwendra Luh Kartika Ningsih Muhyiddin, Ahmad Ni Luh Putu Eka Yudi Prastiwi Utami, Kurnia Riesty Yuntafauni, Nabilla Isti