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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Bisma: Jurnal Manajemen JUDICIOUS: Journal of Management JURNAL ESA Melati: Jurnal Media Komunikasi Ilmu Ekonomi BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Yuliandari, Ni Kadek
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL ESA

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PENGARUH KUALITAS PELAYANAN DAN POSITIONING TERHADAP KEPUTUSAN MENGINAP DI HOTEL SEVEN DREAM SYARIAH Muhyiddin, Ahmad; Yuliandari, Ni Kadek
ESA : JURNAL KAJIAN EKONOMI SYARIAH Vol 5 No 2 (2023): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v5i2.54

Abstract

This study aims to test and analyze the effect of service quality and positioning on overnight stay decisions at the Seven Dream Syariah Jember hotel. This study uses independent variables, namely service quality and positioning and the dependent variable is the decision to stay overnight. This research design is included in confirmatory research and explanatory research. Data were obtained through the distribution and collection of questionnaires and then analyzed using Multiple Linear Regression analysis. From the discussion and testing of the effect of service quality and positioning on the decision to stay at the Seven Dream Syariah Jember hotel, it turns out that service quality affects the decision to stay at the Seven Dream Syariah Jember hotel. Positioning affects the decision to stay at the Seven Dream Syariah Jember hotel.
Co-Authors Anila, Helen Findi Arif Rahman Hakim Arinda, Rifka Asyriana, Sofia Azizi, Akhmad Aviv Cattleyana, Dilla Damayanti, Gusti Kadek Ayu Anggun Krisna Endri Purnomo Holis, Muhammad Nur I Wayan Bagia I Wayan Suwendra Luh Kartika Ningsih Muhyiddin, Ahmad Ni Luh Putu Eka Yudi Prastiwi Utami, Kurnia Riesty Yuntafauni, Nabilla Isti