Article Per Year (5 Year)
p-Index From 2019 - 2024
3.77
P-Index
This Author published in this journals
All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Pengembangan Wiraswasta JISIP: Jurnal Ilmu Sosial dan Pendidikan RANDANG TANA - Jurnal Pengabdian Masyarakat Syntax Idea Jurnal Investasi PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Journal of Agri Socio Economics and Business Jurnal Kewarganegaraan PERTANIAN TROPIK Safari : Jurnal Pengabdian Masyarakat Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia JAMU : Jurnal Abdi Masyarakat UMUS Journal of Technology and Food Processing (JTFP) Journal of Agribusiness and Community Development Umus
Suci Nur Utami
Fakultas Sains Dan Teknologi, Universitas Muhadi Setiabudi, Jawa Tengah
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JISIP: Jurnal Ilmu Sosial dan Pendidikan

 1 
Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Usaha Produk Olahan Ikan (Studi Kasus UMKM Sari Ulam Kota Tegal) Yulian Istiana; Suci Nur Utami; Mohammad Jusuf Randi; Muhammad Dini Adita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.3845

Abstract

This study aims to formulate an alternative competitive marketing strategy that is superior and the right company policy by identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) using the IFE and EFE analysis methods and in formulating alternative strategies that are applied with the SWOT matrix. The method used in this research is qualitative through interviews with business owners. The data collected includes primary and secondary data. The results showed that internal factors in terms of strength used quality raw materials with a score of (0,80), while the product design weaknesses are less attractive with a score of (0,80). External factors in terms of opportunities micro smalll and medium enterprises Sari Ulam has good relationships with business partners/reseller and has customer loyalty with a score a (1,00), while the threat is high business competition with a score of (0,60). These results place the position of the Sari Ulam UMKM in Tegal City in Quadrant I and the marketing strategy that must be applied is an aggressive growth strategy.
Co-Authors Dwi Harini Dwi Harini Indra indriyani, azizah Juwanda, Muhammad Khojin, Nur Khusnul Khotimah M Syaifulloh M. Dini Adita M. Dini Adita M. Erwin Dwi Listyanto Mohammad Jusuf Randi Muhammad Choiril Anam Muhammad Dini Adita Muhammad Dini Adita MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh, Muhammad Natasya Natasya Febrian Camila Novi Tiara Yanti Nur Ariesanto Ramdhan Nur Khojin Rini Widiati Riono, Slamet Bambang Rizqi Yudha Pratama SISWOYO Suci Paramitasari Syahlani Widiya Ananda Yulian Istiana Zidan Raafi Utama Putra