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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Ekono Insentif JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Pasundan International of Community Services Journal (PICS-J) Journal Of Business, Finance, and Economics (JBFE) Prosiding Konferensi Nasional PKM-CSR Inaba of Community Services Journal
Andre Suryaningprang
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation

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Journal : Jurnal Abdi Insani

 1 
BAHASA INDONESIA PEMANFAATAN MEDIA SOSIAL MELALUI TIKTOK SHOP UNTUK PENINGKATAN PENJUALAN BAGI PELAKU USAHA DI VIRAGEAWIE Arie Hendra Saputro; Andre Suryaningprang; Fanji Wijaya; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1000

Abstract

The problem that occurs is that partners have not fully utilized social media as a tool to increase sales. Partners are still focusing on the conventional production of goods and services. Forms of promotions and campaigns on social media have been carried out but have not utilized other features that have a higher level of marketing. Social media plays an important role in disseminating the market. Partners should utilize and optimize social media to market their products. Tiktok shop is a marketing tool that can help partners increase sales. This Community Service aims to assist, provide training and provide tutorials in the use of social media. Another goal is to create social media content for Virageawie partners to increase product sales. This Community Service is carried out for 1 (one) week involving 1 (one) Partner, namely Virageawie with a total of 5 (five) HR people. The solution offered in this service program is to pay attention to registering, managing, accompanying and using the Tiktok shop as a marketing tool. Social media has a very large role and gives quite a big influence in terms of marketing level. Utilizing social media can make it easier for partners to increase sales, considering that social media is a marketing tool that can be seen and reached by many people. By paying attention to the various advantages and benefits of the community service team, the community service team plans to carry out community service activities. Based on the partner problems described above, the solutions that can be given are; (1) Providing socialization on the importance of social media to increase sales, (2) Providing assistance in creating tiktok and tiktok shop accounts, (3) Providing training related to content creation, effective communication and handling consumers, (4) Providing evaluation of activities community service. Business development needs to understand consumer consumption patterns and consumer behavior. Digital and social commerce trends also influence consumer behavior. By understanding and following digital developments, business people can continue to survive and develop their business. One that can be used and empowered in this digital era is to utilize social media, especially the Tiktok shop.
UPAYA MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI PROGRAM RESELER TANPA MODAL DEMI MEMILIKI KEMANDIRIAN FINANSIAL PADA KOMUNITAS SEKMA CINANGSIH: Bahasa Indonesia Arie Hendra Saputro; Andre Suryaningprang; Dadan Abdul Aziz Mubarok; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1287

Abstract

Financial independence is what the Cinangsih SEKMA Community desires. One way is to maximize the use of social media and e-commerce. Two weaknesses experienced by the Cinangsih SEKMA Community are that they do not have the desire to become entrepreneurs. The Cinangsih SEKMA community has not used social media and e-commerce well. One program that can be done is to take advantage of the reseller program without capital. Partners are still focused on socializing so they have not yet utilized it for entrepreneurship. This community service activity focuses on socialization and training for the Cinangsih SEKMA Community. Develop a desire for entrepreneurship and have the desire to utilize social media and e-commerce. This community service is carried out for 1 month for socialization, training and mentoring. Activities focus on socialization, fostering an entrepreneurial spirit and assistance in implementing reseller programs without capital. The solutions provided in this service program are 1) Socialization in fostering an entrepreneurial spirit, 2) Socialization in using social media and e-commerce, 3) Reseller Program without capital. The method used to overcome the problems faced by the Cinangsih SEKMA community is to explain, explain and assist in cultivating an entrepreneurial spirit. Another method is to utilize social media and e-commerce to implement it in a reseller program without capital. This community service is hoped by the SEKMA Cinangsih community to have financial independence by running a reseller program without capital. Cultivating an entrepreneurial spirit requires the role of a mentor who is ready to help and accompany. Financial independence requires the right method. One thing that can be utilized is by utilizing social media, applications and e-commerce.
Co-Authors Andhika Mochamad Siddiq Andrey Satwika Yogaswara Arie Hendra Saputro Dadan Abdul Aziz Mubarok Dedi Supiyadi Disman Disman Ellen Rusliati Erna Herlinawati Fanji Wijaya Fany Oktaviani Haifa Syafira Meilani Icha Sandrina Icha Sandrina Indah, Dewi Yuliati Jaja Suteja Kaniasari Wulan Dewi Lella N Q Irwan Listri Herlina Mulyaningrum Mulyaningrum MULYANINGRUM SUDIBYO Muttaqin, Ridlwan Nurshifa Putri Irawan Ratih Hurriyati Ridma Meltareza Rizki Surya Tawaqal Sufyani, Mujibah Achyar Wentri Merdiani Yoyo Sudaryo