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All Journal Dinasti International Journal of Digital Business Management ARRUS Journal of Social Sciences and Humanities Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rafki, Rafnelly
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Journal : Dinasti International Journal of Digital Business Management

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The Effect of Competence, Organizational Culture and Work Ethic on Work Productivity Nofriadi, Nofriadi; Rafki, Rafnelly; Oktarina, Yolanda
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2329

Abstract

Increased work productivity has significant implications for organizations, including revenue growth, greater profits, improved reputation, and the ability to attract and retain top talent.  Therefore, companies are constantly striving to understand the factors that affect the work productivity of employees. The relationship between competence, organizational culture, work ethic, and work productivity is still an area of ever-evolving research. Therefore, this study aims to investigate and further understand how these variables interact and impact each other in an organizational context. The research method used is a quantitative survey study with the use of questionnaires as a data collection instrument. The research sample consisted of employees in various divisions of the company. The data were analyzed using multiple linear regression analysis. The results showed that competence, organizational culture, and work ethic have a positive and significant influence on work productivity. These findings support the alternative hypotheses proposed in the study. The implication of the results of this study is that organizations can increase work productivity by paying attention to employee competency development, strengthening organizational culture that supports performance, and encouraging a positive work ethic. This research makes an important contribution in understanding the factors that affect work productivity and provides a foundation for recommendations for improvement in the context of human resource management and organizational culture.
Analysis of Ease of Use, Quality of Service and Promotion on Interest in Buying Using E-Wallet Fitria, Lailani; Khotimah, Khusnul; Yani, Ahmad; Rafki, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2330

Abstract

This study aims to determine how much influence the variables of ease of use, service quality, and promotions have on consumer buying interest in making transactions using e-wallets. The method used is library research and qualitative description by examining various sources related to the research object. The results showed that as many as 876 respondents who used Shopeepay, OVO and Linkaja agreed in terms of ease of use, while 100 other respondents said that even if it is easy, it is not necessarily used. Furthermore, Gopay and Dana, with a total of 190 respondents, stated that there was a significant influence on the service quality variable. Followed by the promotion variable represented by all e-wallet users, with a total of 48 respondents saying that the majority of millennial users have no significant influence on purchase intention, but on the other hand, it has an influence on Gen Z. It can be concluded that the presence of an e-wallet has been widely used by the public in making transactions with various conveniences, quality and promotions provided, but in terms of usage, there are still many who have not explored the e-wallet, so it is hoped that this can be expanded further.
Investigating the Influence of Perceived Behavioral Control and Personal Innovativeness on the Adoption of Online Fashion Shopping among Generation X: A TAM Approach”: Rafki, Rafnelly; Ramadhani, Annisa Suci; Ali, Hapzi; Ratnasari, Sri Langgeng
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2949

Abstract

Online shopping has experienced rapid growth in the digital age, and understanding the factors influencing the adoption of online shopping by Generation X is becoming important for businesses such as e-commerce, marketers, and researchers. The purpose of the study was to understand the interaction between Perceived Behavioral Control and Personal Innovativeness in influencing the intention of online fashion shopping adoption in Generation X. This research is quantitative and qualitative, using the TAM approach. A sample of 50 Generation X men and women born between 1965 and the 1980s were users of online fashion shopping applications. Varibel X, there are 2 namely Perceived Behavioral Control and Personal Innovativeness. Variable Y, is the Intention to Use Online Fashion Shopping Apps. Data analysis uses simple correlation tests, and descriptive statistics such as mean, median, and standard deviation. Analyzed using SPSS statistical software. Data analysis includes validity and reliability tests. Instrument, descriptive analysis, and linear regression test to test the effect of the independent variable on the dependent variable. Personal Innovativeness positively influences the Intention to Use Online Fashion Shopping. It was found that Perceived Ease of Use had a significant influence on Intention to Use Online Fashion Shopping. Perceived Usefulness also positively affects the Intention to Use Online Fashion Shopping. Research shows that the factors of the TAM approach, namely Perceived Ease of Use, Perceived Usefulness, Perceived Behavioral Control, and Personal Innovativeness, have an important role in influencing Generation X's intention to adopt Online Fashion Shopping. The research can also provide valuable insights for e-commerce companies and fashion industry players in developing and improving online shopping applications that are more attractive and easy to use for Generation X.
Co-Authors ahmad yani Elfiswandi, Elfiswandi Fitria, Lailani Hapzi Ali, Hapzi khusnul khotimah Lestari, Rinda Nofriadi , Nofriadi Nofriadi Nofriadi Nova Mustika, Nova Oktarina, Yolanda Ramadhani, Annisa Suci Sri Langgeng Ratnasari Weriframayeni , Annisa Yulasmi, Yulasmi