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All Journal Sosiohumaniora Jurnal Pendidikan Indonesia Jurnal Ilmu Kesehatan Duta Gama Klaten Jurnal Riset Kesehatan Jurnal Kultur Demokrasi Jendela Nursing Journal (JNJ) Jurnal Manajemen BIOEDUSCIENCE LEKSIKA Indonesian Journal of Nursing Research (IJNR) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) JURNAL EKONOMI SAKTI (JES) Jurnal Math-UMB.EDU Jurnal Industri Pariwisata Indonesia Jurnal Perawat Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Jurnal Studi Keperawatan MAP (Jurnal Manajemen dan Administrasi Publik)
YUNI ASTUTI
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Journal : Jurnal Manajemen

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PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK PADA NIAT BERKUNJUNG KEMBALI HOTEL DI YOGYAKARTA RR. Siti Muslikhah; Yuni Astuti; Mahyuddin Mahyuddin
JURNAL MANAJEMEN Vol 5 No 1 (2015): JURNAL MANAJEMEN VOL. 5 NO. 1 JUNI 2015
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v5i1.185

Abstract

This study aimed to examine the effect of customer satisfaction on revisit intention hotel in Yogyakarta, either directly or through the mediation of brand trust. Respondents in this study is that stayed in one-star hotels in Yogyakarta. To test the hypothesis quantitatively, the data obtained through a survey of 106 respondents. Sampling method nonprobability sampling with purposive sampling method. Validity testing performed by Confirmatory Factor Analysis (CFA) while reliability testing performed by the item to total correlation and Cronbach's alpha. Meanwhile, to test the effect among variables used hierarchical regression analysis and analysis of mediation Baron and Kenny (1986). Results from this study is that customer satisfaction significant effect on brand trust, brand trust a significant effect on revisit intention. This study also proved that customer satisfaction significant influence on purchase intention of re-either directly or indirectly, that is mediated confidence in the brand. The role of mediation is partially. Keywords: consumer satisfaction, brand trust, repurchase/revisit intention, mediation.
Co-Authors Akbar Amin Abdullah Ali Mardius Bagus Reza Hariyadi Cipto Cipto Dhelya Novita Dian Bayu Firmansyah Diana Kartika Erni Nuryanti Hepi Hapsari Holilulloh Holilulloh Istiqomah Wulandari Joni Siswanto Khotifah Ifaa Mahyuddin Mahyuddin Meitiyani Meitiyani Muhamad Saiful Bahri Muslikhah, Rr. Siti Nova Anggi Rimadhani Nugroho Mardi Wibowo Risma Dwi Rahayu Ristontowi Ronnie S. Natawidjaja Siti Kistimbar Sutarmi Sutarmi Syariful Muttaqin Teguh Wahyudi Tuti Anggarawati Tutik Setyowati Umi Salamah Warijan Warijan Witriyani . Woro Utari Wulan Noor Anisa Yunisca Nurmalisa Yusrizal Bakar