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ANALISIS PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PT. TAMAN KAMPUNG ARTIS RENTAL BROADCASTING EQUIPMENT Tuty Mutiah; Fajar Astuti; Rawit sartika; Marlina Shinta; A Rafiq
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 4 No 1 (2021): Global Komunika
Publisher : FISIP UPNVJ

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Abstract

Pertumbuhan industri jasa broadcasting equipment menjadi tantangan bagi para pelaku untuk menarik minat pelanggan agar menjadi konsumen yang loyal terhadap perusahaan. Beragam strategi dilakukan perusahaan untuk menjaga loyalitas pelanggan, diantaranya dengan meningkatkan citra perusahaan dan kualitas pelayanan. citra perusahaan adalah keseluruhan kesan yang dibuat di benak masyarakat, tentang sebuah perusahaan yang merupakan hasil keseluruhan pengalaman penggunaan pelanggan. Sementara kualitas pelayanan adalah tingkat keunggulan untuk memenuhi keinginan pelanggan yang melampaui harapan pelanggan. Untuk mengetahui loyalitas pelanggan PT. Taman Kampung Artis Rental Broadcasting Equipment penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakna spss 17. Kuesioner diberika kepada 30 pelanggan PT. Taman Kampung Artis Rental Broadcasting Equipment yang merupakan responden penelitian. Hasil penelitian menunjukan bahwa citra perusahan dan kualitas pelayanan secara secara simultan atau bersama-sama mampu menjelaskan hubungan Loyalitas Pelanggan hanya sebesar 48,9%, dan siasanya 51,1% dipengaruhi oleh variabel-variabel lain yang tidak diteliti.Kata kunci: citra perusahaan, kualitas layanan, Loyalitas Pelanggan
Komunikasi Antar Pribadi Guru Dan Siswa Dalam Memotivasi Belajar Siswa SMP Negeri 13 Bogor Rawit Sartika; Panji Suratriadi; Fajar Diah Astuti
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1977

Abstract

Communication is closely related to aspects of education, where education is a process of empowerment that explores human potential as individuals and society and has a function in addition to empowering human potential as well as developing and controlling this potential so that it is beneficial for improving the quality of the human being himself. In the educational aspect, of course, it cannot be separated from the role of educators, or teachers if in a school environment it is usually called a teacher. A teacher basically conducts outreach in the implementation of education. This socialization applies in learning activities, in order to increase student learning motivation. Reciprocal relationship between teachers and students will determine the end result of increased student motivation. The results of this study indicate that interpersonal communication between teachers and students in motivating student learning at SMP Negri 13 Bogor is carried out directly (face to face) or indirectly (through the media). The media used is WhatsApp social media. Through interpersonal communication the teacher tries to direct students to have a high interest in learning. Messages delivered persuasively, messages conveyed by the teacher are directed to achieve the goals to be achieved by students. Keywords: Interpersonal Communication, Teachers and Students, Learning Motivation
The Influence of Communication and Work Environment on the Performance of Junior Highschool State 13 Bogor Teachers Rawit Sartika; Panji Sutrariadi
International Journal of Social Service and Research Vol. 3 No. 12 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i12.646

Abstract

This study aims to explain the effect of communication on teacher performance, work environment on teacher performance, and communication and work environment on teacher performance at Junior Highschool State 13 Bogor. Quantitative descriptive methods were used in this study. The population is teachers of Junior Highschool State 13 Bofor with a sample of 100 teachers taken using a simple random sampling technique. Research instruments using questionnaires. Data analysis uses multiple linear regression tests by performing t tests, F tests, and coefficient of determination (R Square) analysis. The results showed that communication has an influence on teacher performance, the work environment has an influence on teacher performance, and communication and work environment have an influence on teacher performance at Junior Highschool State 13 BOGOR.