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All Journal Inovator : Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomika Dan Bisnis Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Educational Technology and Artificial Intelligence Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Indonesian Journal of Innovation Multidisipliner Research
Agung, Syahrum
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Peranan Motivasi dan Etos Kerja Terhadap Kualitas Kerja Karyawan Agung, Syahrum; Muniroh, Leny; Marlina, Asti; Ramdani, Danny
INOVATOR Vol 10 No 1 (2021): MARET
Publisher : prodima@fe.uika-bogor.ac.id

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Tujuan dari penelitian ini untuk Untuk mengetahui pengaruh motivas dan Etos Kerja terhadap kualitas kerja kayarawan PT. Otomitra Tegar Mandiri Bogor. Dengan metode penelitian berupa pengumpulan data yaitu kuesioner. Model analisis data yang digunakan adalah adalah analisis regresi linear berganda. Pemilihan sampel dilakukan dengan menggunakan tehnik sensus yaitu keseluruhan populasi dijadikan sampel (responden) dengan jumlah sampel sebanyak 31 responden. Penelitian ini menggunakan SPSS 17 for windows. Hasil analisis regresi diperoleh koefisien untuk variabel motivasi sebesar 0,530 ; untuk variabel etos kerja sebesar 0,471 ; dengan konstanta sebesar -1,898 sehingga model persamaan regresi yang diperoleh adalah sebagai berikut: Y = - 1,989 + 0,530X1 + 0,471X2. Sedangkan hasil motivasi terhadap kinerja karyawan menunjukkan nilai t hitung sebesar 3.210 dan p value (Sig) sebesar 0.000 yang di atas alpha 5%. Artinya bahwa motivasi berpengaruh terhadap kinerja karyawan di PT. Otomitra Tegar Mandiri. Sehingga hasil hipotesis 1 di terima. Sedangkan pengaruh etos kerja terhadap kinerja karyawan menunjukkan nilai t hitung 0,471 dan p value (Sig) sebesar 0.064 yang di bawah alpha 5%. Artinya bahwa etos kerja tidak berpengaruh terhadap kinerja karyawan PT. Otomitra Tegar Mandiri. Sehingga hasil hipotesis 2 di tolak. Pada penelitian ini maka variabel yang dominan mempengaruhi kualitas karyawan adalah variabel motivasi.
The Effect of Marketing Mix In “Yuk Gi Nyelik Pasien (YGNP) “ Program on The Level of Satisfaction and Public Trust to The Government of East Belitung Regency Rachim, Abdul; Nurjanah, Siti; Simangungsong, Fernandes; Sentosa, Ilham; Agung, Syahrum
International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology
Publisher : TOPAZART

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This study aims to analyze the effect of marketing mix on the “Yuk Gi Nyelik Pasien” program on the level of satisfaction and public trust in the Regional Government of East Belitung Regency. Marketing mix in this context includes product, price, place, promotion, people, process, and physical evidence. The research method used is multiple regression to process data obtained from a survey of East Belitung people who enjoy the program. The results showed that through the approach of the components of the Marketing Mix in Local Government Policy simultaneously had a significant influence on public satisfaction and trust in the Local Government. Partially, each component of the marketing mix also shows a varying influence on the dependent variable. This study concludes that through the marketing mix approach in the “Yuk Gi Nyelik Pasien” program can increase public satisfaction and trust in the Regional Government of East Belitung Regency with a very significant and simultaneous effect. Marketing Mix Government Policy Yuk Gi Nyelik Pasien Program has a stronger influence on Public Trust than Public Satisfaction. The practical implication of this research is the need for the East Belitung Regency Government to take a Marketing Mix approach in running local government programs so as to provide public satisfaction and trust and strengthen the relationship between the Local Government and the community and improve public services.
Co-Authors Abdul Rachim Agung Wibowo Avessina, Mohammad Jibriel Basrun, Lusy Yuniar Dina Aulia Dwi Tresnawati, Evita Firdaus, M. Azis Kuraesin, Ecin Lia, Neneng Marlina, Asti Maulana, Lucky Hikmat Megawati, Dewi Muniroh, Leny Najiah, Neng Siti Nugrahanigsih, Hartanti Ramdani, Danny Salsabila, Nisa Sentosa, Ilham Simangungsong, Fernandes Siti Nurjanah Suharti, Titing Triani, Novi Yulia Putri Andini Yulia, Erin