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All Journal Jurnal Ekonomi Manajemen E-JRM
Arsyianto, Muhammad Tody
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Penapatan Manfaat Dan KemudahanTerhadap Minat Penggunaan Shopee Paylater Pada Mahasiswa Unisma Fakultas Ekonomi Dan Bisnis 2020 Rohmah, Dikri Minatur; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine the effect of income benefits and convenience on interest in using Shopee PayLater among students at the Faculty of Economics and Business at the Islamic University of Malang class of 2020. And the sample used in this research consisted of 80 students. The data collection technique for this research uses a questionnaire and the data analysis method used is multiple linear regression analysis. The results of this research show that. The results of this research show that income benefits and convenience have a significant effect on interest in using Shopee Paylater among students at the Islamic University of Malang, Faculty of Economics and Business, class of 2020.Keywords: Income Benefits And Ease Of Use Interest
Pengaruh Pemanfaatan E-Commerce, Harga, dan Promosi Terhadap Minat Beli Konsumen ( Studi Pada Pelanggan Toko Roti Hilda Bakery Kota Batu) Rosaliana, Hilda Angeningtyas; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to examine and explain the effect of e-commerce utilization, price, and promotional intensity on consumer buying interest in bakeries in Batu City, a case study of customers of Hilda Bakery in Batu City. The number of samples that were successfully collected was 75 respondents. While the analysis tool used is Multiple Linear Regression using SPSS. The results of this study are e-commerce, price, and promotional intensity simultaneously affect purchasing decisions and e-commerce has a significant positive effect on consumer buying interest, price has an effect on consumer buying interest while promotional intensity has no significant effect on consumer buying interest. Keywords: E-commerce, Price, Promotion Intensity, Consumer Purchase Intention
Co-Authors Achmad Agus Priyono Alan, Tri Setyo Budi Basalamah, Muhammad Ridwan Fa’iqoh, Fina Hilyah Karima, Isnaini Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Kumaidah, Siti Mohammad Rizal, Mohammad Nur Hidayati Putri, Fadilah Adheyanti Arifin Rachma, N. Riski, Riski Rohmah, Dikri Minatur Rois Arifin Rosaliana, Hilda Angeningtyas Sahidah, Putri Nuramrina Saputra, Alfito Mauliddani Sinollah Ula, Jauza’ Nuril