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All Journal Jurnal EMT KITA SI-MEN (AKUNTANSI & MANAJEMEN) STIES Proceeding National Conference Business, Management, and Accounting (NCBMA)
Karollah, Banta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition Karollah, Banta; Muhammad; Kurniasih, Nia; Tasrif, Mohammad Jon
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3135

Abstract

Micro, small, and medium enterprises (MSMEs) are fundamental components of robust economic resilience, as demonstrated by their persistent operation during Indonesia's monetary crisis, a consequence of the global financial downturn. In contrast, numerous large-scale corporations have experienced insolvency. Consequently, there was a significant wave of employment termination in 1998. Formulating a marketing strategy is critical to securing a sustainable competitive advantage for product- and service-oriented enterprises. A marketing strategy is a foundational element in developing a comprehensive corporate plan. Considering the complexity of challenges faced by enterprises, there exists a necessity for a holistic approach to serve as a framework guiding the organizational segment in executing its operations. Furthermore, the significance of marketing strategies is underscored by the intensifying competition prevalent among businesses in general. This study is motivated by fostering the growth of MSMEs within Mataram, which is characterized by a distinctive array of cultural traditions and a promising national market. This research aims to evaluate the management of marketing strategies aimed at enhancing the marketability of traditional MSME products in Mataram City. The study was carried out in the urban setting of Mataram. The methodologies employed for data collection include documentation, interviews, and observations, constituting a form of descriptive research. The analysis of the effectiveness of marketing strategies reveals a year-on-year increase in overall sales, which serves as a benchmark for assessing the efficacy of marketing strategies amid competition among batik enterprises.
WORKPLACE DISRUPTION IN HRM Karollah, Banta; Abidin, Muhammad Zainal; Muhammad, Muhammad; Nurbismi, Nurbismi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Artikel ini mengeksplorasi fenomena disrupsi di bidang Manajemen Sumber Daya Manusia (SDM). Disrupsi ini dipicu oleh berbagai faktor, seperti kemajuan teknologi, perubahan demografi tenaga kerja, dan globalisasi. Penelitian ini mengkaji dampak disrupsi ini terhadap praktik SDM tradisional dan mengeksplorasi strategi yang dapat digunakan organisasi untuk beradaptasi dengan perubahan ini. Artikel ini menggunakan pendekatan eksplorasi kuantitatif dengan bantuan mesin pencarian Harzing Publis or Perish dan Mendeley melalui penelusuran publikasi di Scopus dalam rentang waktu 2014-2024 yang berkaitan dengan disrupsi di tempat kerja. Hasil penelusuran terhadap lebih dari 200 literatur yang berkaitan dengan disrupsi di tempat kerja menunjukkan bahwa disrupsi memiliki dampak yang signifikan terhadap praktik SDM. Organisasi perlu beradaptasi dengan perubahan ini dengan menerapkan strategi baru, seperti menggunakan teknologi untuk mengotomatisasi tugas SDM, menciptakan budaya kerja yang lebih fleksibel, dan mengembangkan program pelatihan dan pengembangan yang baru. Penelitian yang berkaitan dengan disrupsi di tempat kerja memberikan kontribusi yang signifikan untuk bidang SDM dengan memberikan pemahaman yang lebih baik tentang fenomena disrupsi dan strategi yang dapat digunakan organisasi untuk beradaptasi dengan perubahan saat ini. Penelitian yang mengeksplorasi disrupsi di tempat kerja juga memiliki implikasi praktis bagi para profesional SDM, yang perlu memperbarui pengetahuan dan keterampilan mereka agar dapat beradaptasi dengan lingkungan kerja yang baru.
PENGARUH LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN NAGAN RAYA Zarman, Nasri; Karollah, Banta; Rusnawati, Rusnawati
SI-MEN Vol 15 No 1 (2024): Jurnal SI-MEN
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36083/si-men.v15i1.319

Abstract

The purpose of this research was to determine the effect of work environment and workload on the work productivity of employees of the Population and Civil Registration Service of Nagan Raya Regency, both partially and simultaneously. The number of samples in this study was 54 employees. This research method is a quantitative method. Research data were collected through questionnaires. Research data were analyzed using multiple linear regression models and processed using the SPSS (Statistical Product and Service Solutions) assistance program. Hypothesis testing used the t test and F test. The results of this study partially showed that the work environment partially had a positive and significant effect with a tcount value (5.222) greater than ttable (2.008) with a significance of 0.020 and workload had a partial positive and significant effect where the tcount value (5.003) was greater than the ttable value (2.008) with a significance of 0.001. Based on the F test, the results show that the work environment and workload simultaneously have a positive and significant effect on the work productivity of employees of the Population and Civil Registration Service of Nagan Raya Regency with Fcount (5.963) greater than Ftable (3.179) with a significance of 0.001. It can be concluded that both partially and simultaneously the work environment and workload have a positive and significant effect on work productivity. It is expected that the Population and Civil Registration Service of Nagan Raya Regency, pays attention to the work environment and workload to increase employee work productivity.
Co-Authors Muhammad Muhammad Muhammad Muhammad Zainal Abidin nia kurniasih Nurbismi, Nurbismi Rusnawati Rusnawati, Rusnawati Tasrif, Mohammad Jon Zarman, Nasri