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All Journal JAKPI Jurnal Ilmiah Mahasiswa FEB EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Ecobuss Jurnal Linguistik Komputasional Menara Ilmu Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Jurnal Dirosah Islamiyah Al-Ulum: Jurnal Pendidikan Islam Mumtaz : Jurnal Ekonomi dan Bisnis Islam Jurnal Komunikasi Pemberdayaan Jurnal Rekayasa Tropis, Teknologi, dan Inovasi (RETROTEKIN) Makkareso : Riset Pengabdian Masyarakat
Nurul Izzah
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Mumtaz : Jurnal Ekonomi dan Bisnis Islam

 1 
DETERMINAN MINAT GENERASI Z MEMBELI SUKUK RITEL DENGAN MEDIA SOSIAL SEBAGAI VARIABEL MODERATING Nurul Izzah; Andri Soemitra; Zuhrinal M Nawawi
Mumtaz: Jurnal Ekonomi dan Bisnis Islam Vol. 2 No. 1 (2023): Januari 2023
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/mumtaz.v2i1.444

Abstract

The purpose of this study is to examine the determinants of Generation Z's interest in buying retail Sukuk with social media as a moderating variable. This paper uses data obtained from a structured questionnaire. Then test the hypotheses developed to answer research questions. The survey was conducted on 260 Generation Z samples in Padangsidimpuan City and analyzed using SEM-PLS. The results showed that yield, financial literacy, and social media significantly affected the purchase intention of Generation Z retail Sukuk. However, social media did not significantly moderate the relationship between return, financial risk, and financial literacy in increasing interest in buying retail Sukuk. buy retail bonds. buy retail bonds. Generation Z Sukuk. To increase Generation Z's interest in buying retail Sukuk, financial sector authorities need to improve education and outreach regarding retail Sukuk through social media platforms. As far as the authors know, there has been no research that focuses explicitly on social media in moderating the variables that influence the purchase intention of Generation Z Retail Sukuk. Keywords: Retail Sukuk, Interest, Social Media, Moderation
Co-Authors Ade Amalia Ahmad Landong Akri Mawansa Andri Soemitra Andri Soemitra Anisa Utami Desty Roodiah Elok Dwi Vidiyastutik Elyza Septiana Fajar Syaiful Akbar Harahap, Muhammad Ikhsan Kamaruddin Hasan Karisma Vira Noviana Mohammad Iskak Elly Muhammad Fajar Muhammad Nur Ihsan Muhammad Rifaldi Muhammad Sugianto Novi Yusliani Nur Rani Alham Nurul Jirana M Ramadhani Abdullah Rifky Ismal Safyanti Safyanti Saskia Cahya Ramadhan Siti Mutiah suci eni Surya Syahputra Mahmud TISNAWATI M.Kep Zuhrinal M. Nawawi