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All Journal BISMA (Bisma dan Manajemen) Jurnal Ekonomi Modernisasi DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Proceeding of World Conference ATESTASI : Jurnal Ilmiah Akuntansi JURNAL EKONOMI (JE) Jurnal Terapan Manajemen dan Bisnis BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings

Arasy Alimudin

Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia

Author-ID : 2379822

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Strategi Peningkatan Daya Saing Usaha Mikro Tempe Nasabah Lembaga Keuangan Mikro Arasy Alimudin , Ramadhan Prasetya Wibawa
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 6, No 1 (2018)
Publisher : Universitas PGRI Madiun

The problem faced by micro business tempe customer of micro financial institution (LKM) of Sidoarjo Regency so that can improve competitiveness of Micro Business of Tempe for business sustainability is loan interest rate and unstable of soybean price as main raw material of tempe product. The purpose of this study is to examine and determine alternative micro business tempe competitiveness strategy that has obtained financing from MFIs so as to create sustainability of business in the era of MEA competition amid widespread imports of soybeans. The method of research used mix method (mixed method) object of this research is micro entrepreneur of tempe product in village area sepande subdistrict of Sidoarjo district which is not member of cooperative and have become customer of Micro Finance Institution amount 10 person. The analysis method used in this research is SWOT Analysis, SWOT matrix then continued with QSPM (Quantitative Strategic Planning Matrix). The result of the research shows that the right competitiveness strategy is product development strategy by developing the type and variant of tempe product, especially the change of form and packaging which is more interesting and hygienic so that it can give the added value of the product and increase the selling price, which in turn will increase the business profit and can overcome the weaknesses in the burden of interest costs on loans provided by microfinance institutions.

ANALYSIS OF THE RELATIONSHIP BETWEEN PRICES, PROMOTIONS, VARIANTS OF PRODUCTS AND SALES VOLUME IN LEGO BRAND TOY PRODUCTS IN GRAND CITY SURABAYA Asrul Ramadhanni; Arasy Alimudin
Jurnal Ekonomi Vol 19 No 1 (2018): December 2018
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v19i1.57

This study aims to analyze the relationship between price, promotion, product variants, and sales volume of Lego branded toy products at Grand City Surabaya. This research is quantitative. Population and sample based on distributing questionnaires to consumers or customers of Lego brand products in Grand City Surabaya and a sample of 100 respondents was taken. Data collection techniques using observation, interviews, and documentation. The data analysis used was a validity test, reliability test, and chi-square test. The results showed that price, promotion, and product variants had a significant relationship with sales volume which had a significant value <0.05. The indicator of interest in the implementation of a promotional event from the promotional variable is the most very significant and has a significant value of 0.000. So the variable price, promotion, and product variants have a good relationship with sales volume so that sales levels are stable and increasin

The Factors Affecting Land Prices In Housing Location In Sidoarjo Regency Partomi Simangunsong; Arasy Alimudin; Muh. Barid Nizaruddin Wajdi
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 1 No 1 (1): September 2017
Publisher : LPPM of NAROTAMA UNIVERSITY

The need for residential location is one of the basic needs of the community and the attractiveness of the residential location is a unique feature where this feature is not made by the respective occupants, but by external factors from the residential environment in the area. This study aims to analyze the factors that are considered as the basis that affect the price of land. This research uses quantitative approach with associative research method. Linear analysis with quadratic method. Ordinary Least Square (OLS). From the analysis of this research model obtained log-linear F-accounting 70,162 while the value of F-table (0,05; 5,48) is 2,45. because F-count> F-table, Ho means rejected and explanatory variables include Distance to city center, Distance to main road, Distance to toll gate, Road width, and security simultaneously can be explained significantly at land sale price.

The Effect of Competency, Organizational Culture, and Motivation on The Performance of Functional Officers of Surabaya Tanjung Perak Customs Office Iwan Sutrisna; Joko Suyono; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 1 (2019): September 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The objectives of this study is to analyse the effect of competency, organizational culture, and motivation on the performance of functional officers of Surabaya Tanjung Perak Customs Office. Design/methodology/approach: The data analysis technique used was multiple regression analysis. Findings: Employee competency is reflected in performance, good competency creates good performance. Research limitations/implications: The population in this study was 38 functional officers of Surabaya Tanjung Perak Customs Office. Practical implications: 1) competency affects the performance of functional officers of Surabaya Tanjung Perak Customs Office, 2) organizational culture affects the performance of functional officers of Surabaya Tanjung Perak Customs Office, 3) motivation affects the performance of functional officers of Surabaya Tanjung Perak Customs Office, 4) competency, organizational culture and motivation affect the performance of functional officers of Surabaya Tanjung Perak Customs Office.

The Influence of Service Quality, Professionalism of Work, and Promotion on Customer Satisfaction of Bank Jatim Branch of Dr. Soetomo Hospital Surabaya Farah Nurmalia Damayanti; Joko Suyono; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 2 (2021): March 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

This research is motivated by the idea that banks must increase customer satisfaction. Many benefits received with high customer satisfaction, including increasing customer loyalty, increasing advertising effectiveness, and increasing business reputation The purpose of this study is to analyze the effect of service quality, work professionalism and promotion on customer satisfaction. The population in this study was 2,155 customers, the number of samples using the Slovin formula was 96. The data analysis technique used was multiple regression analysis. The research results are: 1) There is an influence of service quality on customer satisfaction, 2) There is the influence of work professionalism on customer satisfaction, 3) There is an effect of promotion on customer satisfaction, 4) There is the influence of service quality, work professionalism and promotion of customer satisfaction, 5) Variable work professionalism has a dominant influence on customer satisfaction.

Strategy Development of Revolving Fund for Small Business Grocery Store Using Information System Arasy Alimudin; Agus Sukoco; Achmad Zakki Falani
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims at analyzing the factors influencing the ability to return capital of MSMEs in Indonesia (case study of grocery store in Surabaya). Design/methodology/approach: The sample in this study is 171 pioneering grocery stores of cooperative Crosstabulation analysis was implemented to seek the relationship between factors of store internal resources and indicators of quality cooperatives on the ability to pay MSMEs. After that, a system architechture was designed which is then formulated in fuzzy logic to create decision-making system using MYSQL database. To compare the decision result using fuzzy logic, the data obatained were analyzed using logistic regression. Findings: This study was found the results of manual calculations using logistic regression and calculation results using fuzzy logic-based information system application at www.simtokop.net, it is obtained the same recommendation on six stores that have output: “Growing” (eligible getting the revolving fund). Paper type: Research paper

Collaborative Learning Model of MBKM Curriculum based on E-Learning of Narotama University Arasy Alimudin; Agus Sukoco; Ani Wulandari; Sri Wiwoho Mudjanarko; Rusdianto Sesung; Moh. Saleh
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this study was to determine the collaborative learning model of the e-learning-based MBKM (Independent Learning Independent Campus) curriculum policy that is effective and able to ensure the achievement of the MBKM IKU No. 7 goal. Design/methodology/approach: This study uses a mix method approach employing a quantitative approach using crosstab and chi-square analysis, while a qualitative approach mobilizing interviews and FGDs. The research conducted is a survey because it includes the entire population as the object of research, the students who are directly or indirectly involved in the MBKM policy are 1633 people, while for lecturers are all 107 Narotama University lecturers. Findings: The results show of the crosstab analysis and chi-square test, it can be seen that from 16 MBKM policy indicators as many as 15 indicators have a significance value above 0.05, only one indicator is the indicator of knowing about the Independent Learning-Independence Campus (MBKM) policy and for Crostabs and ChiSuare analysis of the MBKM policy for Collaborative Learning and e-learning on the perception of e-learning in the form of a team based project method that supports the implementation of the MBKM policy shows that of the 16 MBKM policy indicators, 15 indicators have a significance value above 0. Paper types: Research paper

Model Strategi Pengembangan Positioning Kafe di Surabaya Arasy Alimudin
BISMA (Bisnis dan Manajemen) Vol. 10 No. 2 (2018)
Publisher : Universitas Negeri Surabaya

The purpose of this research is to know and build cafÃ© position, the method used is descriptive quantitative by collecting consumer perception and based on approach to consumer and based on condition of current situation and condition. The positioning of Jumbo Juice cafe compared to its main competitor is done by frequency distribution analysis technique. The results showed that the strategy model for the development of Jumbo Juice cafe positioning in Surabaya was; Promotion of cafÃ© location by giving direct appointment of cafe existence very clear and easy to see around cafe environment. The custodian must keep the very cheap price offered to form a strong image among the cafe's consumers. Provide a full menu and a menu of new dishes not shared by competitor cafes. Improving service quality should be sustainable. Toilet facilities should be kept clean, safe and adequate parking. Sauna cafe must be developed so it will create a different susana with other competing cafes. And provide a sense of security to the cafe's visitors.

Persepsi Nasabah Tentang Ketanggapan, Keramahan, Kehandalan, Komunikasi, dan Mengerti Nasabah terhadap Pelayanan Bagian Prioritas PT. Bank Central Asia Surabaya Arasy Alimudin; I Putu Artaya
BISMA (Bisnis dan Manajemen) Vol. 1 No. 2 (2009)
Publisher : Universitas Negeri Surabaya

Object of this research in one of famous bank in Surabaya which is PT Bank Central Asia, with qualitative research type, cause to know how customer bank perception about service that Bank Central Asia give to customer which is service a main point of customer satisfaction. Perception that tray to measurement using qualitative approachs: responsiveness, communication, durability, hospitality, and understanding customer has satisfaction ones each other during servicing customer. All populations are 1030 customer, take a sample 40 customer which is customer who has deposit 500million rupias

The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic Arasy Alimudin; Achmad Zakki Falani; Alexander Machicky Mayestino; Agus Sukoco; Elok Damayanti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/methodology/approach: This study uses quantitative research methods and includes explanatory research because this study intends to explain the causal relationship between variables through hypothesis testing using partial least squares path modeling (PLS-SEM) analysis techniques. The population is MSMEs that use promotional strategies to increase sales volume where the population size is not known with certainty, so for determining the sample using the Chocran formula and based on these calculations, in this study the number of samples used was 100 respondents. Findings: Based on the results of hypothesis testing using SEM-PLS, it is known that the effect of advertising on social media marketing has a significance of 0.04 which is smaller than 0.05. The test results of the influence of Advertising on Sales Volume show a significance scores of 0.19 which is greater than 0.05 and this is in accordance with the facts on the ground due to the COVID-19 pandemic, there is no advertising ability from MSMEs. The test results of the influence of sales promotion on social media marketing show a significance scores of 0.00 which is lower than 0.05. The test results of the influence of sales promotion on sales volume showed a significance scores of 0.00 lower than 0.05. The test results of the influence of social media marketing on sales volume show a significance scores of 0.00 which is lower than 0.05. The effect of X1 on Sales Volume (Z) through social media marketing (Y) is only 7.2%. This effect is small, positive and not significant, as well as the effect of Sales Promotion (X2) on Sales Volume (Z) through social media marketing (Y) of 13%, This effect is small, positive and insignificant. However, the total effect of X1 on Z is 0.202, which means that if X1 increases by one unit, Z can increase directly and indirectly through Y by 20.2%. This effect is Sales Volume (Z), which means that if X2 increases by one unit, Z can increase directly and indirectly through Y by 57.7%. To increase the sales volume of MSMEs after the COVID-19 pandemic, it is necessary to increase the ability of MSMEs to advertise through social media marketing without paying by creating attractive and effective sales promotion strategies in the form of news through social media which can have an impact on increasing MSME sales volume. Paper types: Research paper

Co-Authors Achmad Zakki Falani Achmad Zakki Falani Achmad Zakki Falani Agus Dwi Sasono Agus Sukoco Alexander Machicky Mayestino Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Arthur Daniel Limantara Asrul Ramadhanni Dahlia Septian Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth David Martin Denik Wahyu Nilasari Elok Damayanti Elok Damayanti Farah Nurmalia Damayanti I Putu Artaya Iwan Sutrisna Joko Suyono Moh. Saleh Muh. Barid Nizaruddin Wajdi Muhammad Faiz Athoillah Novi Darmayanti Partomi Simangunsong Rusdianto Sesung Siti Yunqanzun Sri Wiwoho Mudjanarko, Sri Wiwoho Sukaris Suyono, Joko Yusuf Siswanto

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