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All Journal Jurnal Manajemen dan Agribisnis JURNAL SAINS PERTANIAN EQUATOR Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA Jurnal SEPA (Social Economic and Agribusiness Journal) JURNAL AGRICA Jurnal Bisnis dan Akuntansi Jurnal E-Bis: Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik
DEWI KURNIATI
Agribusiness Department, Agriculture Faculty, Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Akuntansi

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KEPUASAN DAN LOYALITAS PELANGGAN AMING COFFEE: EXPERIENTIAL MARKETING BELLA BELLINDA; EVA DOLOROSA; DEWI KURNIATI
Jurnal Bisnis dan Akuntansi Vol 22 No 2 (2020): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v22i2.760

Abstract

Aming Coffee is a coffee shop that is very well known by coffee connoisseurs in Pontianak. Over time, Aming coffee tried to get closer to the connoisseurs of Aming coffee by presenting a more modern appearance of the booth to provide comfort for the connoisseurs by increasing customer satisfaction and loyalty. However, with the number of coffee shops popping up in recent years, it is very influential for Aming coffee with the emergence of similar business competition, so this is a threat for Aming to continue to maintain satisfaction for its consumers. This study aims to analyze the effect of experiential marketing on Aming Coffee customer satisfaction and loyalty and the influence of satisfaction on Aming Coffee customer loyalty in Pontianak. This study used a questionnaire method with 150 respondents taken by purposive sampling at two Aming Coffee locations. Data analysis using SEM-PLS, WarpPLS 6.0 software. The results of this study indicate that experiential marketing variables significantly influence customer satisfaction and customer loyalty. The customer satisfaction variable mediates the effect of experiential marketing on customer loyalty. Customer satisfaction is the most influential factor in experiential marketing which can ultimately lead to customer loyalty. There needs to be an increase in all aspects of experiential marketing (sense, feel, think, act, relate) to support Aming Coffee to be a comfortable gathering place for visitors, especially young people and able to give prestige to visitors.
Co-Authors Abdul Hamid A Yusro Adi Suyatno Adi Suyatno Alfonsius Dedeo Raden Mas BELLA BELLINDA Chaerul Aziz Fatoni Eggi Anugriansyah Eggi Anugriansyah Ela Sriwana Eligia Paginian Ella Putriana Erlinda Yurisinthae Eva Dolorosa Eva Dolorosa Gabriella Dale Apriyani Gusvita Chandra Dewi Hengki Hengki Heny Marini Imelda Imelda Irfan Risyadi Irman Irman Josua Parulian Hutajulu Josua Parulian Hutajulu Mahrani Fiansyah Marisi Aritonang Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Mayang Putri Nia Permatasari Nurliza Nurliza Raja Nammy Petrus Purba Rara Aurelia Severianus Bito Palar Shenny Oktoriana Shenny Oktoriana Siti Jaeni Siti Maulidia Suharyani, Anita TARYO RIZKIANSAH Urai Suci Yulies Vitri Indrawati Urai Suci Yulies Vitri Indrawati Widi Astuti YUSTINA TENTI